February 7, 1920 



HORTICULTURE 



103 



ing to content themselves with what, 

 at best, is only a good scratch in the 

 field of publicity. 



Now is a good time to come into the 

 Campaign. The Committee are assured 

 by subscriptions already pledged, of 

 being able to carry out plans within a 

 certain scope, but without a prospect 

 for the advance which they hope to 

 make when the required support is 

 available. They should be placed in 

 a position to at least double the re- 

 sults already obtained, the possibility 

 of which cannot be questioned. The 

 benefit sought is not for the individual, 

 nor any particular section of the trade, 

 but is for the whole craft, the whole 

 industry. Florists who link up with 

 the Campaign through their local pub- 

 licity, aided by the various helps furn- 

 ished by our Promotion Bureaut, get a 

 full measure of the general publicity. 

 Display the slogan sign wherever pos- 

 sible; use the electrotypes featuring 

 the magazine advertisements; and 

 help to spread the message of the slo- 

 gan at every opportunity. 



Above all, if you have not already 

 subscribed to the Campaign Fund, let 

 the Secretary have your pledge, in 

 whatever amount you can afford, to 

 support the Campaign during 1920. 

 John Young, Secy. 

 1170 Broadway, New York, N. Y. 



PENN'S LANTERN SLIDES. 



They Are Made Available for Any 



Club Interested in Advertising. 



Henry Penn, of Boston, has made 

 a more careful study of retail adver- 

 tising than the majority of florists 

 and as is generally admitted, has 

 shown much originality in the char- 

 acter of the retail ads. which he has 

 put out. Moreover, the ads. have been 

 tested and their value shown by the 

 results obtained. 



Mr. Penn now proposes to give the 

 benefit of his long experience to re- 

 tailers in other parts of the country. 

 For that purpose, he has had nearly 

 two hundred lantern slides made and 

 some of them colored. These slides 

 reproduce the most successful of the 

 advertisements which have gone out 

 from the Penn store the last few years. 

 They show up very lai'ge on the screen 

 so that they can be carefully studied. 

 Mr. Penn announces that these slides 

 may be used by any organization of 

 florists which is willing to pay the 

 shipping charges, a very normal sum. 

 No charge is made for the use of the 

 slides. 



It would seem as though every flor- 

 ist club might well set aside an Ad- 

 vertising Night, at which these slides 

 may be shown and comments made by 

 a member of the club who has had ad- 

 vertising experience. 



rboliuni Privet 

 Natural Habit 



IBOI-IUIVI 



THE NEW HYBRID 



■HARDY RRIVET 



(L. Ibota X Ovalfolium) 



Now sent ODt for the first time. Tnqatre for farther 

 information. One year field grown plantH; 96.00 each; 

 Stunmer rooted, frame grrown, $S.OO each; Plants 

 in 8t4>rage for Immediate shipment. The Elm City 

 Nursery Co., WOODMONT NfRSERIES, INC., 

 New Haven, Conn. Introducers of BOX-BARBERRY, 

 well rooted summer frame cuttings — $65.00 per 1000. 



Iboliiini Trivet 

 When Trimmed 



We are Headquarters for the BEST OF EVERYTHING 



IN 



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PARKER BROS. NURSERY CO. 



B-,A.-V^E:-r-rEVII_l_E: - - A.RKANSA.S 



New Crop Flower Seed and Bulbs 



sow NOW 



Salvia. Petunia, Verbena, Salpigltissis, .VspnraKUS, 



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If you have not received oar Florist List, a po*t card 

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Fottler, Fiske, Rawson Go. 



\i and 13 Faneuil Hall Square 



BOSTON, MASS. 



SEEDS AND BULBS 

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 a specialty 



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