February 14, 1920 



HORTICULTUKE 



127 



linequalied Fuel Economy 



THE 

 BOU^R OF 



Krvesohell Boiler*, the best by teat 

 1879. Forty yeers* exterlenoe. 



THK QCA1,ITT PI^CK OF BOSTON 



Regarding the Kroescbell, It U tbe 

 beet w« bave ever bad and satisfac- 

 tory beyond onr ezpectations. It beat< 

 up eapeclally qnlck and baa saved na 

 eonalderahly already in tbe price of 

 foel. When we are in need of another 

 boiler we will gire tbe Kroescbell the 

 first consideration. 



(Signed) 



WM. W. BDQAR CO., 



WAVKRLEY, MASS. 



No lI«aoiii7 — Ne Tube* 



TirBBI.ES8 BOLLKB 



Kroeschell Bros. Co., 



46« W. Eiie St. 

 CHICAGO 



When You Buy -Get a Kroeschell 



t.Oie.286 Ml. rt. of glaes wme equipped wltk 

 Kroeschell Boiler* daring the yesr of ISl*. 



OHIO'S C£I.KBBATED CYCIAICKV 

 gPECIAUST 



After using your No. 12 Kroeschell 

 Boiler 1 came to the coDclaeioo tkal 

 had I to Inetall more boilers it would 

 be the Kroeschell snd Do other. It 

 really is a plcasare to beat, no tronble 

 to get tbe desired beat In a very abort 

 time. 



(Signed) CHRIST. WINTERICH, 

 DBFIANCB, OHIO. 



Little Talks on Advertising 



Last week mention was nuuie of the course more or less general in char- 



,, . • ..• . r^ 1 11. acter Its effect is bound to be of 



excellent manner in which Campbells -ii-Lei. na 



value when it is continued with regu- 



Flower Shop, in Lawrence. Mass., ^^^.^^ ^^ ^^^^ ^^^ ^^^^ ^j ^^^ g^^i^^ 



features the telegraph delivery in its ^^^^^^^ ^^^^ .^ ^^^^ ^.^^ ^^ ^j^^ p^^. 



advertising. I am glad to find that ^^^ ^^^^.^^ .^ ^_^^ ^^^ ^^^^^ ^^^^^^_ 



other florists are beginning to appre- ^.^^^ ^^^^ ^^^ ^^^jj^^ 1^^^ important 



ciate the possibilities of enlarging ^^^.^ .^ ^^^^ ^^^ ^^^^^^ ^j^^ ^ j^^^^^ ^j ^ 



their business in this way. Now that ^^^ .^ ^ suburban town who wanted 



the national campaign is being carried ^^ ^^^^ ^ purchase quickly but never 



on to popularize flowers and to get ^^^^^^ ^^^ patronized a local dealer, 



them into the hands of people who j^^j^^^iy however, there came to his 



have never bought them freely before, ^.^^ ^^^ ^^^^ ^^ ^„ advertiser who 



it behooves florists everywhere to ^^^ ^^^^ ^.^ ^^p^ ^^^^.^^ steadily. 



assi..t in the general movement. Now ^^ ^^^^ remembered the phone num- 



the Florists' Telegraph Delivery Asso- ^^^ ^^^ ^^^ ^^^^^ ^^^ pj^^^^ ^t once, 



elation offers one of the best mediums ^,^^^ j.^^j^ .^ ^.jj ^^ followed by other 



by which florists may gain new busi- , 



ness and no money is lost which is ex- °\^^^„ however, a florist desires to 



pended for the purpose of informing ^^^^^^^^^ o„ly intermittently, or for 



the public about telegraphing flowers. j,^^ purpose of moving surplus stock. 



It is seldom that so much space is ^^ increasing trade in a dull week, it 



given to this feature as in the Camp- .^ ^^^^,^ ^^^^^^ ^^^ ^^^ ^o make a 



hell advertising, but perhaps other ^p^^.^.^ ^^^^ ^^^^^ ^i,j ^^j^^g i^^^^_ 



florists will follow his example. .^^^ ^^^^j^^ ^^^^ ^^ advertisement 



Sawyer, the Florist, of Clinton, ^^s recently put out by J. Albert 



.Mass., has a very good double column Brodrib, of Hartford, Ct. Mr. Brodrib 



advertisement in the papers of his own uses generous space for the following 



city. In this advertisement the Flor- announcement in display type: 

 ists' Telegraph Delivery Association is 



played up in large type. Mr. Sawyer SPRING FLOWERS 



goes on to say, "We can deliver guar- Freesias $1.00 a bunch 



anteed flowers in any city or town In Violets 1.50 a bunch 



United States or Canada by telegraph Sweet Peas 1.00 a bunch 



on very short notice. We would be Narcissus 1.50 a dozen 



pleased to tell you about this service." Mignonette 2.00 a dozen 



Mr. Sawyer also lays considerable em- Pussywillows 20 a bunch 



phasis on "Say It With Flowers," FLOWERING PLANTS 



which is used at the top of his copy. 



Freesias |1.00 each 



Henry Penn, of Boston, has made Cyclamen 1.00 each up 



rather ingenious use of one of Ihe illus- Cinerarias 1.50 each 



trations adopted by the S. A. F. for its 



magazine campaign. It is the picture There is just one criticism which 



which shows a young man in front of might be made. It would seem better 



a florist's shop handing a bouyuet of if "Narcissus" were put in the plural. 



roses to an attractive young woman. "Narcissi," to correspond with the 



A simple outline has been made at the other flowers in the list. 



front of the picture to suggest an auto- At the bottom of his advertisement. 



mobile in which the young woman is Mr. Brodrib uses a slogan which is 



sitting, and the name "Penn" has been catchy and clever. It reads: 



lettered on the door of the florist's "We are as near to you as your 



shop. "Sav It With Flowers" stands telephone." 



out with great prominence. It would seem, however, as though it 



All this kind of advertising is of were a mistake not to have the tele- 



phone number of the store appear in 

 the advertisement. The telephone 

 number should be used always it pos- 

 sible. And it is a great asset to florists 

 to have a number which is easily re- 

 membered. 



To go back once more to Penn's ad- 

 vertisement, we find a little line at the 

 bottom which reads: 



Boston's flower phone — Beach 6900." 

 This line in itself is worth not a little. 

 Florists should make every effort to 

 prevent having their telephone num- 

 bers changed also, because a single 

 change may mean a considerable loss 

 in business. 



NEWS NOTES. 



John Duhn, landscape gardener on 

 the estates of w-ell-known residents of 

 .Vew York and Connecticut for almost 

 half a century, died recently in his 

 home on North street, Greenwich. He 

 w^as SI years old. Mr. Duhn had been 

 in charge of the estates of William 

 Rockefeller, on the Boston Post 

 road; Commodore E. C. Benedict and 

 the late Thomas Canary. He leaves 

 a widow. 



Howard W. Vose, an Attleboro. 

 Mass., florist. Is dead at the age of 3.5 

 years. He was born in Lincoln, R. I., 

 and established himself at Attleboro, 

 eight years ago. 



M. M. Dye of Salamanca, N. Y.. 

 has taken G. A. Hale into partner- 

 ship. The firm name will be Dye & 

 Hale. 



The New Bedford (Mass.) Horticul- 

 tural Society has elected the following 

 officers: President, Leonard J. Hath- 

 away, Jr.; Vice-president, Joseph A. 

 Nolet; Financial Secretary, Walter K. 

 Smith; Secretary, Jeremiah M. Taber; 

 Treasurer, Walter A. Luce. 



,\t a recent meeting of the Knights 

 of Columbus at Lowell, Mass., James J. 

 Mac.Manmon, the fiorist gave a very 

 interesting talk on his recent visit to 

 Ireland. 



James Alexander. Jr.. a well Icnown 

 florists of Poughkeepsie. N. Y.. died re- 

 cently. Doctors think his trouble was 

 due to inhaling paint fumes when deco- 

 rating flower, boxes. 



