183 



HORTICULTURE 



March 6, 1920 



Henry H. Barrows 



FERN 

 SPECIALIST 



Write for Prices. 

 H. H. BARROWS, Whitman, Mau. 



CHARLES H. TOHY 



CHRYSANTHEMUMS 

 ■VIA^DISOIM, N.J. 



Nephririepis Norwood 



Besf Crested Fern 



4 inch pot«, extra heavy, $35.00 per hun- 

 dred; 6 incb^ $75.00 per hundred. 



ROBERT CRAIG COMPANY, •"^'^adelphu. 



^no'w^ Queen Carina 



Awarded Certificate of Merit at S. A- 



F. t O. H. New York Convention. And 



100 other notable kinds. Always ask for 



SWASTIKA BRAND CANNAS. 



Th« noHABD & |"ie"1 West grove 



WOMBS CO. I Jl j reNN.,U.S.A. 



I^vt trU. tn: Aatota. fflmtmm. TIm^im. 



W» MT-f twttcriiert U ike ^urttrymtn t Fund 



ftr ttttrhtl DrvtUftntnt 



HILL'S EVERGREENS 



BEST FOR OVER HALF A CENTURY 



Small, medium and lar^e sizes supplied 

 Price list now ready 



The D. Hill Nursery Co. 



Everrreen Specialists. Larsrest Growers 



In America 



BOX 416, DUNDEE, HX. 



THOMAS J. GREY GOMPANY 



SEEDS. BULBS AND IMPL.BMENT« 

 WHOLESALE AND RETAIL 



Reselected Strains in Seeds 



Improved Styles in Implements 



Catalogue upon Applieatloa 



16 So. Market Street 

 ^O^'TOIM, IVIA.SS. 



Burpee's Seeds 



PHILADELPHIA 



BLUE LIST OF WHOLESALE PRICBfl 



MAILED ONLT TO THOSE WHO PLAICT 



FOR PROFIT 



GARDENING FOR WOMEN 



Twelve AVeeUs' Course < April G-June 26) 

 in FI.ORICri.TURE, VKGETABLE GAR- 

 DENING, FRUIT GROWING, POULTRY. 

 BEES and allied subjects. 



Summer Course — AuRUst 2-August 28 



AVrite for Circular 



SCHOOL OF HORTICULTURE 



Amiiler. Pa. (18 miles from Philadelphia) 



Elizabelli Leigliton Lee, Director 



S. A. F. & O. H. 



Department 



NATIONAL PUBLICITY CAMPAIGN. 



Had flowei's been plentiful, the busi- 

 ness for St. Valentine's Day would 

 have been such as to make the day 

 rank, as a flower day, next to Mother's 

 Day. The unfortunate condition of the 

 flower markets throughout the country 

 which existed before and during the 

 St. Valentine's Day business period, 

 curtailed possibilitie.s very consider- 

 ably, and the volume accomplished 

 was limited only by the supply of 

 flowers available. In the emergency 

 there was a generally good demand 

 for plants. 



Now, what has placed St. Valentine's 

 Day on the map of business if not our 

 Publicity Campaign? Two or three 

 years back the business for this day 

 was very ordinary in character. A 

 good business prospect was passing 

 into obscurity for want of exploitation. 

 Our Publicity Committee took the 

 matter in hand, and through judicious 

 yet most impressive advertising in the 

 magazines, and dissemination of read- 

 ing articles which were favorably re- 

 ceived by a large number of news- 

 papers throughout the country, among 

 them some of the largest, in all of 

 which articles the suggestion was ap- 

 parent that flowers were more suit- 

 able for St. Valentine's Day gifts than 

 anything else, the public led to see 

 that a splendid old custom was falling 

 into the discard, with the result that 

 there has been a revival highly profi- 

 table to our industry. This campaign 

 work continued through two more sea- 

 sons has had the effect desired. To 

 insure all possible publicity for the 

 day, our Promotion Bureau has urged 

 florists individually to connect with 

 the Campaign advertising through the 

 use of their local newspapers' adver- 

 tising columns, and has supplied many 

 hundreds of special electrotyped ad- 

 vertisements for this purpose, all of 

 which in use have added to the public- 

 ity for the day as well as serving the 

 local interests of the advertisers. An 

 additional aid this season has been the 

 enormous quantity of poster stamps 

 and window posters put out by our 

 Promotion Bureau. 



A similar procedure has character- 

 ized the campaign work for Mother's 

 Day. We all know that this has been 

 a "made" day for florists, made 

 through publicity, in which the work 

 of our Pul)licity Committee has been 

 wonderfully conspicuous. All in the 

 trade would suffer if interest in 

 Mother's Day were allowed to flag. 



LILY OF THE VALLEY PIPS 



DELPHINIUM NEWPORT ROSE 



DRACAENA INDIViSA 



SALVIA ZURICH 



SMILAX SEEDS 



GRASS SEED MIXTURES OF 



ALL KINDS 



Send For Our Catalogue. 



J. M. THORBURN & CO. 



53 Barclay Street 



Through to 54 Park Place 



NEW YORK CITY 



KELWAY & SON 



SPECIALIZE IN 



SEEDS 



( persona II. -s select e<| nt rains) 



WHOLESALE ONLY 



\A rite for Special Prices. Spot or 

 Forward 



Only Address, LANGPORT, Eng. 



GIGANTEUM & HAROr LILUES 



GLADIOLUS CANNAS 

 AND OTHER SPRING BULBS 



Write for prices 



AMERICAN BULB GO. 



11% V. Wabaah Ave., Ohicasa, 111. 



E. W. FENGAR 



CHRYSANTHEMUMS 



147-187 Linden Ave. 

 IBTUIOTOM. K. J. 



:iO,(HI(l K\lra Stroiijr Hooted f arnalion 

 <'ut tings i»f \^ liite Knelian tress, En- 

 ehantress Supreme, Rose Enehantress, 

 Ward. Iteaeon, ( ornell. $45.00 per 

 I.OIIO. $'200.00 for 5 <MM>. 



.').OnO Rooted ('hr>'Siintheitiuni Cuttings 

 read.^ . in< hiding (•oMen (Jueen, ]\Iari- 

 gold, Razer, Diana, (ilow, Mrs. Poelil- 

 niann, f hrysolora, Oconto. Early 

 Frost, l)oty. Mensa, Godfrey and 30 

 others. $3lMtO per 1.000. Pot plants. 

 $35.00 per 1.000. 



I. M. RAYNER 



GREENPORT N. Y. 



ORCHIDS 



We irrow and i<>n nothing- bat OBCHIOB. 

 If yon are In the market for this elA«s ef 

 plants we respectfully solicit jojit inquirtee 

 and orders. Special lists on applloatloa. 



LAGER & HURRELL, Summit, N. J. 



