218 



HORTICULTURE 



March 13, 1920 



THE 

 BOBXR OF 



Unequalled Fuel Economy 



KxMMheU Bollan, the bMt by tMi 

 1879. Forty year** •XT«rlaae». 



THK QDAXJTT PLACE Or BOSTON 



Rerardtntr the Kroeactaell, It U the 

 beat w* bare erer bad aad satisfac- 

 t«r7 bayond oar expectations. It beata 

 np eapedaJlr qalck and has aared aa 

 eonaldarably already Id tbe price of 

 fael. Wbcn we are to Deed of aootber 

 boiler we wlU (tra the Kroeacbell the 

 flrat eonalderatlon. 



(Slrned) WM. W. BDQAR CO., 



WAVBRLEY, MASS. 



Kroeschell Bros. Co., 



«M W. Brie St. 

 CHICAGO 



When You Buy -Get a Kroescheii 



•,n«,2B6 aq. ft. af (toaa waa aqalpped witk 

 Kroeacbell BoUera darlnc tba year of MUk 



OHIO'S nitl.KRRATKn GTCLAMEN 

 SPfiCLAUBT 



After ualDC your No. 12 Kroeachall 

 Boiler 1 came to tbe coaclasloD that 

 bad 1 to Install more boilers it woal4 

 be tbe Kroeacbell and no other. It 

 really la a pleasare to beat, no troobls 

 to get the desired beat In a Tery short 

 time. 



(Slcned) CHRIST. WINTERICH, 

 DBFIANCB, OHIO. 



Little Talks on Advertising 



It seems to me that the Heepe Com- 

 pany of Akron, Ohio, has about the 

 right idea in its methods of reaching 

 the public with its floral offerings. I 

 like the way in which they feature 

 one thing at a time, bringing it to the 

 attention of their readers in bold, 

 strong type. Before me I have a copy 

 of this advertisement as it appeared 

 in the Akron Journal on Friday, Feb- 

 ruary 20. This ad. is two columns 

 wide, surrounded by an attractive 

 drawn border and reads as follows: 

 SPECIAL SALE 

 OF SPRING FLOWERS 

 DAFFODILS 

 $2.00 per dozen 



From now on flowers will be plenti- 

 ful owing to the increased sunshine 

 and daylight, and consequently lower 

 prices will prevail. 



THE HEEPE COMPANY 



37 South Main St., 



Metropolitan Building 



It is safe to say that this advertise 

 ment brought a big demand for daffo- 

 dils. The Inference to be drawn from 

 the advertisement was, of course, that 

 these daffodils were a bargain at two 

 dollars a dozen and whether they were 

 or not the ad. would greatly increase 

 the sales. The suggestion that flowers 

 will be cheaper from now on is enough 

 to awaken a responsive note in the 

 thou,ght of buyers and influence them 

 to purcliase more freely. Incidentally 

 florists evidently are beginning to feel 

 that the peak of the high prices has 

 been reached and that It is necessary 

 to lead the public to expect a gradual 

 drop. The Heepe Company is follow- 

 ing very much the kind of suggestion 

 which HoRTici i.TiRK has been putting 

 out in this department. The making 

 of a Saturday special is a case in 

 point. Certainly there is no reason 

 why florists as well as candy makers 

 or fruit stores should not advertise 

 special sales. This is a perfectly legit- 

 imate and a business paying plan. 



Truth to tell florists have yet much 

 to learn about up-to-date methods of 

 retail advertising. 



The Knoble Brothers, of Cleveland, 

 Ohio, are consistent advertisers and 

 realize the value of large space. Their 

 advertisements are put out in almost 

 exactly the same way as that followed 

 by department stores and other retail 

 establishments. "Say it with flowers" 

 is featured in large type at the top of 

 their ads. And other points are 

 brought out one by one on consecutive 

 days. A recent advertisement reads in 

 part as follows: 



"If ever you were sick and received 

 a few flowers conveying the thought 

 (if a friend, then you understand what 

 it means to 'say It with flowers' for 

 the sick. And to express such thought- 

 fulness nothing exceeds the appropri- 

 ateness of flowers. So we count among 

 our specialties numerous flower ar- 

 rangements that interest the convales- 

 cent with their delightful freshness 

 and color. 



"Remember it's what you send not 

 the amount that counts. Here is a 

 list of appropriate suggestions:" 



The ad. then goes on to give a list 

 of different plants, such as daffodils, 

 tulips, primroses and cinerarias, with 



the prices of each. In a box at the 

 bottom of the advertisement is this 

 statement: 



"Through 1,500 associates we can 

 telegraph your thoughts to sick 

 friends in distant cities." 



It will be seen that one salient 

 feature runs all the way through this 

 advertisement, namely the desirability 

 of expressing sympathy and friendship 

 for shut-ins by the use of flowers. We 

 believe that this is an important point 

 in good advertising and that the 

 Knoble Brothers are winning business 

 for themselves by their practice of 

 Quoting prices in large figures. 



The American Greenhouse Manufac- 

 turing Co. has opened an office at 

 Seattle, Wash. 



Mr. D. D. P. Roy has become super- 

 intendent of Villa Velie at Moline, 111., 

 the estate of W. L. Velie, the auto- 

 mobile manufacturer. 



The American Greenhouse Manufac- 

 turing Co., of Chicago, has been given 

 an order for six steel-frame green- 

 houses to be constructed for the Joy 

 Floral Co.. at Nashville, Tenn. Each 

 bouse will be :56 x 500 feet. 



DREER'S "Riverton Special" Plant Tubs 



Tbe Rlverlon Tub is sold eicluolvely by us. and is the best ever Introduced. 

 The neatest, lightest, and cheapest. Painted jrreen and bound with electric-welded 

 hoops. The four largest sizes are equipped with drop handles. 



HENRY A. DRHR. ueik, piants, Biiits and supplies, 714.716 Chcstnut St., Philadelphia, Pa. 



CYPRESS GREENHOUSE STOCK 



PECKY CYPRESS STOCK 



HOT BED SASH 



Aak for Circular D and Prioee 



THE A. T. STEARNS LUMBER COMPANY 



NEPONSET, BOSTON 



