April 3, 1920 



HUKT 1 (_• U l.T U K E 



267 



continuous publicity for our slogan 

 throughout these months. 



Our committee was unable to take 

 advantage of one or two of the biggest 

 magazines, for the reason, often stated 

 in thi? column, that contracts are re- 

 <iuired to be made so far ahead that 

 the committee could no't conscien- 

 tiously incur the necessary liability 

 without having sufficient funds in 

 sight. 



If a greater and more reasonable 

 support in the way of contributions to 

 the Campaign Fund were forthcoming, 

 much more could be accomplished. The 

 fund so far available has worked won- 

 ders, not only through the publicity 

 we have been able to buy, but through 

 the extra publicity which it has in- 

 cited, in ways entirely unconceived. 

 Our investment — we must surely call 

 it this, since we are getting full and 

 satisfactory returns for our expendi- 

 tures — can hardly now be figured in 

 dollars and cents when we consider it 

 in the light of an asset. Many indus- 

 trial captains have spent ten times 

 the amount of money for publicity that 

 the florists have spent, yet look upon 

 our publicity with envious eyes, sur- 

 prised at the tremendous results we 

 have obtained for so little. 



Still, we are only at the edge of the 

 ocean of possibility open to us. We 

 want more money, much more, to se- 

 cure our full measure of benefit. We 

 are like the small hungry boy looking 

 into the pastry shop window, without 

 a penny to satisfy his burning desire 

 to taste of the good things he sees. 

 If those florists who have not sub- 

 scribed to the fund would only realize 

 what there is before us, they would 

 gladly dip down into their pockets and 

 produce the necessary funds to enable 

 us to make our slogan one daily, 

 hourly almost, in the public mind. 

 Just think of it — there are more than 

 one hundred million birthdays ob- 

 served in this country each year. 

 There are, perhaps, one-fifth as many 

 wedding anniversaries; and just as 

 many other occasions when a timely 

 suggestion "Say it with Flowers" 

 would add to the volume of the florist 

 business. This is what we aim to ac- 

 complish — but we cannot do it with- 

 out the necessary support. Do you. 

 Mr. Nonsubscriber, realize this? Can- 

 not you be convinced? 



Your pledge will be quite acceptable, 

 if an immediate cash subscription is 

 inconvenient. .JoirN Yotjng. Secy. 



1170 Broadway, New York City. 



\V. H. Elliott, of Brighton, Mass.. is 

 ■ on his way to California where he will 

 join Mrs. Elliott. He will visit many 

 establishments on his way to the Pa- 

 cific coast. 



Gardi'ii Bordered with Box-Barberr.v. 



Electroa of this illustration Free with 



order of 1000 it requested. 



BOX -BARBERRY 



Well ro<it('fl (lorniunt »«iiiiiinvr I'nune cul- 

 tiiiK^i rwidy to set (lirect into the nur- 

 sery wilhiMit further expense. 



$65.00 per lOOO 



Miiny Lea<liiiK CatKloB FirniH Will List 

 Box-Iiurberry »vt Seat*on. 



The Elm City ^ ursery Co. 



WOOnMONT NUKSEKIKS, INC. 



New Haven, C'uiiii. 

 SEND FOR TRADE BCLLEXIN. 



We are Headquarters for the BEST OF EVERYTHING 



IN 



VEGETABLE SEEDS 



with onr Stock Seed Fann at Grass Lake, Mich., and our growing Btatlong In 

 every part of the United States where seeds are grown successfully, a 1 In charge 

 of capable and experienced men, we are equipped for and are producing 



PEAS, BEANS, CORN AND VEGETABLE SEEDS 



of all kinds In quantity and of highest quality. 

 Glad to quote for present delivery or on growing contract for future deUvery. 



JEROME B. RICE SEED CO., Cambridge, N. Y. 



"Seeds with a Lineage" All Varieties 



Thoroughly tested at our trial grounds, Raynes 



Park, London, England. Send for Catalogue 



CARTERS TESTED SEEDS) InCi ccmmJcVmg.VScn.K^,. 



IF in need of RELIABLE NURSERY STOCK 



that is well grown, well dug and well packed 

 Send to the BAY STATE NURSERIES 



WhoUsale and Retail NORTH ABINGTON, MASS. 



New Crop Fiower Seed and Bulbs 



sow 'SOW 



Salvia, Petunia, Verbena, Salpiglossis, Asparagus. 



Cosmos, Candytuft, Snapdragon, Lobelia, 



Phlox, Scabiosa, Gypsophila. 



BULBS — Gladioli, Cannas, Tuberoses, Caladiunis. Dahlias, 



Anemones, Madeira Vines, Cinnamon Vines. 

 Lilium .Vuratum, Rubruin, Magniflcum, per case, *32.t)0. 

 Liliuin Giganteum, 1-9 Case 300, 8-9 Case 260; per cane. 



:f:.~>u.oo. 

 If you have not received our Florist Last, a post caxd 

 will bring it. 



Fottler, Fiske, Rawson Go. 



12 and 13 Faneuil Hall Square 



BOSTON, MASS. 



SEEDS AND BULBS 

 ISobbingtO!i'8 



12« Chambers St , N. Y. City 



A. L. Miller 



Christmas and Easter Pot Plants 



a specialty 



Wholesale Only 



Jamaica, N. Y. 



