April •■{. I!t2(l 



H U'V I CU I.T U U E 



279 



We had a pleasant visit recently 

 from one of Chicago's live wires, Fred 

 Lautenschlager o£ the Kroeschell Com- 

 pany. He reports an active business 

 all over the country in their boiler ouit- 

 flts and also in their refrigerating 

 specialty. The latter he particularly 

 recommends as it is not only better 

 and more effective than the Ammonia 

 method but also much safer. Many of 

 the wholesalers and others know from 

 sad experience in recent years what It 

 means for the ammonia system to get 

 out of order, which it unfortunately 

 has a habit of doing all the time. The 

 expense is a serious factor and that 

 is bad enough but worse than that even 

 is the danger to human life. Anyone 

 who is interested in putting in im- 

 proved cooling apparatus will be well 

 advised in consulting the Kroeschell 

 people and for a clear and lucid ex- 

 ponent of all difficulties it would be 

 hard to find a better expert than Mr. 

 Lautenschlager. The big Kresge store 

 and office building at 10th and Market 

 street this city has recently been 

 equipped with the Kroeschell system 

 and their engineer will be glad to 

 show the working of it to any one in 

 this neighborhood who wishes to get 

 posted. The Pennock Market is also 

 thinking of installing it. The N. Y. 

 district office of Kroeschell is in charge 

 of Mr. Piatt, who is also a master 

 hand on this subject and will be glad 

 to explain it. 



John Burton has been keeping him- 

 self well under cover during the 

 wintry weather and his city friends 

 have seen little of him until recently 

 He looks hale and hearty and well fed 

 — so he must differ from the bears in 

 his winter retreat even if he does 

 growl a little at the H. C. I..., the 

 fanatics and other things. 



.John Westcott made his first 1920 

 trip to Barnegat on the 27th. Had to 

 get things started on the farm and 

 take a whirl at the flounders and see 

 about that old Barnegat Lighthouse of 

 Uncle Sam's which needs fixing. 



BLISSFUL IGNORANCE. 



It was during the nerve-racking 

 period of waiting for the signal to at- 

 tack that a seasoned old sergeant 

 noticed a young soldier fresh from 

 home visibly affected by the nearness 

 of the coming fight. His face was 

 pale, his teeth chattering, and his 



knees tried to touch each other. It 

 was sheer nervousness, but the ser- 

 geant tliought i{ was sheer funk. 



•Tompkins," lie whispered, "is it 

 trembling you are for your diriy 

 sKin?" 



".\o. no, seif;eani, ■ said he, making 

 a brave effort to siiU his limbs, "Im 

 trembling for the Germans; they don't 

 know I m here." 



Rather feel that the answer to many 

 of our friends in the craft is due to 

 the fact that they don't fully realize 

 the importance of their particiJar prog- 

 ress by the functioning of a National 

 Campaign. One man recently stated 

 that he couldn't see how he was to 

 benefit in his particular locality if he 

 sent in an appropriation to the 

 National campaign fund, but would 

 gladly contribute to a local fund as he 

 then felt he would receive some direct 

 benefit. This is what is rightfully 

 termed as blissful ignorance. 



Realize if you can the importance of 

 the accumulation of moneys from all 

 over the country to be spent nation- 

 ally where everyone shares in the 

 general result, as against the folly of 

 just purely a local campaign, where 

 just a few benefit. 



Can you appreciate the importance 

 of the interchange of oraers from one 

 section to another as occasioned by 

 the telegraphing of orders by the re- 

 tailers — so it works out in the same 

 ma,nner by National Advertising, 

 backed up by local advertising. Where- 

 as the demand may be here and there, 

 each shares in the enorts thus pro- 

 duced, making it felt more broadly In 

 its purpose, thus, Peter gains in the 

 East and John in the West — all work- 

 ing for the general success. 



Now send in your contribution and 

 make your fellow associates know 



MICHELL'S 



PRIMULA SEED 



PRIMULA CHINENSIS 



<< liiiicsf I'rimriisc) 



'j Ir. |ikt. tr 

 .Miclidl'K Triie Mixture. An 



ivcn ill, ■inline cf all ioliirs.$U.OO 



.\ll)ii MaicniHra. White 60 



(hisu'irk Ri'd. I'.ritiht red.. .80 

 Dmlietin. Whitu, with zone 



i.r rosy cnrinine. yellow eye. .60 



Holbiirn Blue 60 



K('rineKiii.L SplendenM. Trini- 



|{<i»..> Mum. rink. 



.60 

 .60 



l.kt. 



«1.00 

 1.00 

 1.00 



1.00 

 1.00 



1.00 

 1.00 



PRIMULA OBCONICA GirANTEA 



A ;;i-<'al iniprnveiiK-nt over the old ty|)e, 

 lldW'is nmrli hirser tr. pkt. 



IJIiu'ina. I'lile lilac .W.yO 



liermiHinu. Deep crimson 50 



Koses. I'ink 50 



Albii. Wliito 30 



ll.vlirida Mixed 50 



Also All Other Seaftunuble Serds, Bulbs 

 and :-<iiipplie8. Send for Wholesale I'rice 



HENRY F. MIGHELL CO. 



"ilX .Marltet Street 



rhUadelpiiia, Fa. 



you are here, and do it without the 

 trembling knees as you will get untold 

 returns for the small amount invested. 

 We need a fund big enough to keep 

 our slogan "Say it with flowers" on 

 everyone's lips, and your portion will 

 help. And as Prof. Sheldon once said; 

 — Be big enough to be little enough to 

 be big enough. The answer is a 

 CHECK. 



Henry Penn. 

 Chairman National 

 Publicity Campaign. 



Brookville, Mass. Mark H. Dun- 

 ham, formerly of Brockton, and his 

 son, Roy E. Dunham, are arranging to 

 go into the greenhouse business. 



THE ST. MARTIN 



The Finest All-around Strawberry That Grows 



Color — Rich, deep red 



Size — Sixteen berries to a quart jar 



Flavor — Unsurpassed 



Long season, good canner perfect blossoms and strong 

 runners. Awarded the silver medal of the Massa- 

 chusetts Horticultural Society 



For Free Descriptive Circular Write 



LOUIS GRATON 



Originator and Sole Owner 

 309 Bedford Street WHITMAN, MASS. 



