312 



HOBTICULTURB 



April 17, 1920 



HORTICULTURE 



BctBbUihed by WUIlam J. Stewart !> IWM 



Vol. XXXI 



April 17, 1920 



No. 16 



PUBLISHED WEEKLY BT 



HORTICULTURE PUBLISHING COMPANY 

 78 Devonshire Street, Boston, Mass. 



EDWARD I. FARRINGTON, Editor. 

 Telephone Fort HiU 8664 



ADVERTISING KATBS : 



P^ Ineh, SO Inches t» pace tl-ZS 



Diaoennt on Contraets for oonBeoatlTe ImsertloBB, as follows: 



One month (4 times). 5 per cent.; three months <1S times). 10 

 yar eent. ; six months (26 times). SO per eent. } one year (62 times). 

 M par aent. 



Para and half pass space, not canseaattTa, rmtas an application. 



6VB8CBIPTION BATE«: 



Ona Tear, lo advance, (1.00; To Forelcm Oaantrles, $2.00; To 

 Canada, (1.S0. 



■■tared as seeond-elaaa matter December S, IBOl, at the Poet Office 

 at BoatoD, Mass., nnder the Act of Coagreaa af Uarcb 3, 1867. 



To comply with a new Post Office requirement, when 

 writing to Hobticjulttjre, please use the following form: 



HORTICULTURE, 78 DeTonshire Street, Bocton 9, Mau. 



The city of Boston is divided into districts, and each dis- 

 trict is numbered. If you will observe the number allotted 

 to HoBTiCJUTLruRB:, it will facilitate the delivery of mail to 

 this office. 



There is no doubt about the fact that the pub- 

 Publicity licity movement among the florists is gaining 



rapid impetus all over the country. This re- 

 lates not only to the general campaign of the S. A. F., but 

 to the efforts of the local associations to promote the sale 

 of flowers by advertising campaigns. Chicago florists have 

 been the most successful apparently in working out a 

 thoroughly scientific campaign. Moreover, the Chicago 

 advertising could hardly be improved upon. Milwaukee 

 has, of course, devised a publicity plan which has attracted 

 much attention, and the benefits of which are being seen 

 In other cities which have adopted It at least In part. While 

 Baltimore has been a little backward, she is now speeding 

 up and with a four thousand dollar annual fund should be 

 able to make a good showing. Even from the Pacific coast 

 come reports of organized efforts along the same lines. 

 There Is every reason to believe that the publicity work 

 of the California florists will be crowned with complete 

 success, for the memhers of the trade in that state are 

 keen and alert. 



There still remains much chance for greater co-opera^ 

 tlon and more carefully considered work in Boston, but 

 the ball has been started rolling and it is sure to grow 

 larger as It moves along the well-oUed track of publicity. 

 Occasionally a voice is heard In opposition to the magni- 

 tude of the scheme now being caxrled out, but on the whole 



the florists are standing behind the movement in close 

 ranks and seem disposed to help in every way they can. 

 This is both to the credit and the advantage of the trade 

 at large. 



We are glad to welcome back •'The Southeni 

 The Florist," published at Fort Worth. Texas. In 



Southern 1918 the unusual conditions created by the 

 Florist war made it wise to suspend the paper for 

 the time being. Conditions have improved 

 now to such a degree that publication can be resumed, and 

 "The Southern Florist" comes out with an excellent Easter 

 number. With the prices of paper, printing and illustra- 

 tions constantly advancing, most of the trade papers have 

 pretty hard sledding, and we are happy to find "The South- 

 ern Florist" m a position not only to resume publication 

 but to expand its business as well. 



We wish that we had space to reproduce 

 Organization in Horticulture all of the Important and 

 timely paper which was read by President 

 Kohout, of the Chicago Growers' Association, at the last 

 meeting of the Chicago Florists' Club. Because of his ac- 

 tivity in the work of organizing the growers of Chicago, he 

 has a right to speak with authority, and his far-sightedness 

 and broad-minded conception of the whole problem cause 

 his words to be given the most respectful and thoughtful 

 attention. The Chicago growers have blazed a trail which 

 should lead to unprecedented success and one which can 

 be followed to advantage by growers in all other sections. 

 The newly organized National Association of Growers of- 

 fers a medium through which local associations can take 

 advantage of what has been learned by the Chicago grow- 

 ers and those of other cities. Mr. Kohout in his address 

 dwelt especially upon the advantages o€ organization, but 

 did not hesitate to speak of the sneers and slanders which 

 were not withheld on some sides at the beginning of the 

 work. In every city where organization is perfected, a 

 certain amount of criticism and holding back must be ex- 

 pected. It takes a long while for some growers to warm 

 up to any new plan. Mr. Kohout pointed out that while a 

 single grower can do little or nothing to Improve condi- 

 tions, a number of growers together can accomplish won- 

 ders. By their united strength they are able to check any 

 abuses which may arise in the trade. Co-operation does 

 not necessarily rule out competition, but It puts It on a 

 friendlier and squarer basis. One paragraph In Mr. Ko- 

 hout's paper deserves special reference. In it he said, 

 "There must be something wrong when our sons refuse 

 to follow the steps of their fathers in the growing of flori- 

 cultural products. There must be something wrong when 

 we attract the lowest type of labor or the overflow from 

 other industries." This brings up one of the most press- 

 ing problems of the grower, and if a way can be evolved 

 to meet Us solution, the trade will be happy indeed. 



