May 1, 1920 



HORTICULTURE 



357 



I have been greatly interested to 

 note the extent to which florists in 

 many parts of the country are having 

 their imaginations stimulated by the 

 slogan "Say it with flowers." During 

 the past week a number of instances 

 have come to my attention where flor- 

 ists have thought out an elaboration 

 of the slogan so as to give a forceful 

 and advertising appeal. No doubt the 

 originators will make no objection if 

 other florists pattern after them. 



The Park Floral Company, of Cleve- 

 land. Ohio, has a very pretty advertise- 

 ment in the Cleveland Press, which 

 starts off in this way: 



SAY IT WITH FLOWERS 

 The language that all under- 

 stand. They will be delivered on 

 time to any address in Cleveland 

 or anywhere in United States. 

 Although special emphasis is given 

 this point of prompt delivery any- 

 where, the advertisement also contains 

 a special for Saturday in the following 

 line: 

 All Spring Flowers $1.00 per dozen. 

 The Kane Greenhouses, of Kane, Pa., 

 have evolved another way of using the 

 slogan. Their advertisement in large 

 type reads as follows: 



SAY IT WITH FIX)WEH.S 

 At Popular Prices. 

 The advertisement is elaborated by 

 the explanation that this is an after- 

 Easter sale and is made possible by 

 the fact that some of the bulbs and 

 plants failed to bloom in time for 

 Easter. Accordingly they are being 

 disposed of for half the price they 

 were intended to sell for. As there are 

 sure to be bargain hunters even among 

 flower lovers, it is safe to say that this 

 particular advertisement brought many 

 buyers. Of course such an ad. can be 

 used only when there is a surplus 

 stock, but it offers an excellent means 

 of obtaining a good clean-up. 



These special sales, by the way. are 

 growing in popularity, as is evidenced 

 by the advertisement appearing in 

 different papers. The Kochs Flower 

 Co., of Alliance. Ohio, recently put out 

 a big advertisement announcing a week 

 end flower special. This included both 

 cut flowers and potted plants. I think 

 that there is much merit in selecting 

 a special day for special sales. This 

 plan is less likely to have a cheapening 

 effect on the store's business, espec- 

 ially if the difference in prices is quite 

 marked on that special day. Many 



LILY BULBS storage 



GIGANTEUM, RUBRUM, ALBUM, AURATUM 

 MELPOMENE, LILY OF THE VALLEY 



Careful storage, prompt express shipment on dates as arranged 



THE8B 

 BKADT 

 NOW 



GLADIOLUS, TUBEROSES, 

 CANNAS, CALADIUMS 



WRITE 



FOB 



PBICK8 



VAUGHAN'S SEED STORE 



43 Barclay St., NEW YORK CITY 33 W. Randolph St., CHICAGO, ILL. 



THIS SEASON'S NEW ROSES 



PILGRIM CRUSADER PREMIER RUSSELL HADLEY 



We are receiving dally shipments of these new Boses, In large qoantltles, sad 

 ean fnrnlsh same on short notioe. 



We have a large stock at all times of choice CABNATION8, CHBTSANTirB- 

 MXTM8, OBCHIBS, VATXETSr and AMBBICAK BBAUTIBS. 



Tel., Main 6267 WTTT CXI VlXi Ci^ CCi ««2 DBTVONSHIKE 8TBBET 

 5948 *» r^i-'V/Xl DIVV^O. S^yjm BOSTON, MASS. 



people will wait for special sales for a 

 time, but eventually they will find it 

 necessary or desirable to have flowers 

 on other days, and in this way become 

 permanent customers. It is worth 

 while to make special sales at inter- 

 vals, even if the profit is cut to the 

 quick. This point, however, about hav- 

 ing such sales on some special day or 

 when some unusual occasion warrants 

 it, is one not to be overlooked. 



Hody & Tulea, of Elyria, Ohio, evi- 

 dently have some such thought in mind 

 when they advertise in the local paper, 

 "Two dollar values for one dollar and 

 one dollar values for fifty cents but 

 on Saturdays only." This concern, by 

 the way, has a somewhat catchy motto 

 which is, "Better quality for lees 

 money." 



The Annex Flower Store, of Cleve- 

 land, advertises a special cut flower 

 sale every day, but I submit that an 

 advertisement of this kind loses its 

 force. It stauds to reason that prices 

 which prevail every day cannot be 

 special, and there must be a feeling in 

 the minds of the public that possibly 

 the quality is not as good as offered at 

 other places where higher prices pre- 

 vail. 



Schneider, of Springfield, Ohio, 

 makes generous use of advertising 

 space, and usually has something out 

 of the ordinary to say. In a recent 

 issue of the Springfield News, for ex- 

 ample, his advertisement is headed by 

 this question in large black type; 



"Why wait until your friends 

 are sick before sending flowers?" 

 He then goes on to say: 



"Of course we all like to receive 

 flowers when we are sick, but we 

 can appreciate them more when we 

 are in good health." 



It seems to us that this is a very 

 logical argument and one which is cer- 

 tain to have weight with the buying 

 public. 



To go back once more to the national 

 slogan, 1 find that J. C. Botkin & Sons, 

 of Urbana, Ohio, have been able to in- 

 corporate the line into verse. A recent 

 advertisement of this concern is head- 

 ed with this bit of rhyme: 



"Your neighbor has got a brand new 

 boy. 

 As welcome as April showers; 

 You want to wish them lots of joy 

 So say it with flowers." 



It strikes me that here is a bit of 

 originality that deserves success. 



If I might make one suggestion, it 

 is that the meter would be greatly im- 

 proved by inserting an extra foot in 

 the last line. Run the poem over with 

 the last line changed to read: 



"So why not say it with flowers?" 



And see if the rhyme doesn't fall 

 more pleasantly on the ear. 



CHRYSANTHEMUM ROOTED 

 CUTTINGS 



3,(100 EARLY FBOST 

 1,.50(> YELLOW BONNAFFON 

 .500 SEIIJEWITZ 

 500 WHITE BONNAFFON 

 3.50 CHIEFT.\IN 

 $3.50 per 100 $30.00 per 1,000 



W. D. HOWARD MLLFOBD, MASS. 



FOR SALE OR RENT 



FOR SALE — Connecticut florLst est.iblish- 

 ment runnins: to full capacit.v : .3 largre 

 ■greenhouses. 2 heated by hot water; 9-room 

 improved dwelling; barn; hennery; 40 acres 

 of land : 20 acres well adapted for truck- 

 iuLT and nursery; horse; cow; heifer; 100 

 fowls: machineries: tools. Price $7,000. 

 r.AriNES FARM AGENCY, Danielson, 

 Conn. Enclose 10c. for farm catalog. 



