May 1, 1920 



HORTICULTURE 



359- 



BOSTON FLORAL SUPPLY & SNYDER CO. 



15 Otis— 96 Arch St. 



Wholesale Florists 



BOSTON, MASS. 



Telephones 



{ 



Main 2S74 

 Fort HiU 108S 

 Fort HiU 10S4 

 Fort HUI 1086 



Largest distributors of flowers in the east. We manufacture artificial flowers, baskets, wire frame, etc., right in our 

 own factory. We preserve our own cycas leaves. Try us out in one way or another. 



FUTTERMAN BROTHERS 



After May 1st, we are moving into larger headquarters on the op- 

 posite side of the street, 101 WEST 28th STREET. 

 Consignments solicited Returns Daily. Payments Weekly 



Telephone Watkins 9761 



William F. Kasting Co. 



\A/Holesflilo F'lorlsts 



Sfi8'570 WASHINGTON STREET < BUFFALO, N. Y. 



Would like to handle consignments from growers of good 

 Snapdragon and novelties. 



HERMAN WEISS, Wholesale Florist 



55 West 26th Street, New York City 



GET OUR LIST 



Climax Manufacturing Company 



Makers Highest Grade 



I 



CASTORl-AND 



NEW YORK 



A BIT OF CONSTRUCTIVE 

 CRITICISM. 



During the past few years of con- 

 structive building of our Association 

 and with the all enduring foundation 

 which had been previously built and 

 with which our F. T. D. and its 

 principles have flourished and is still 

 furthering its progress, may we not 

 feel doubly proud of our accomplish- 

 ment and progress. 



With the ever growing increased 

 volume of telegraph delivery business 

 of flowers, who can afford to say that 

 he will not join? During the past year 

 many vicissitudes have arisen due to 

 strikes, storms, etc. which would have 

 made the sending of flowers impossible, 

 yet through our organization we were 

 able to cope with almost every situa- 

 tion. 



Occasionaly, however, we get an 

 order to someone who hasn't the 

 slightest conception of business, evi- 

 dently, whereby a floral piece is 

 ordered and because of the scarcity of 

 flowers, or something else, sevei^al 

 days afterward, will come a note say- 

 ing that it was impossible to fill the 

 order, and not having the foresight to 

 use something at least, to fill the want 

 as best he could. 



Now, the purpose of this article is 

 this: that in the event of anyone re- 

 ceiving an order, regardless of condi- 

 tions, fill it as best he can, but send 

 something, so that the customer on 

 the other end, will feel that you did 

 the best you could. Don't come back 

 with the answer, "no flowers to fill 

 your order." Use leaves foliage, 

 plants, or whatever possible under the 

 circumstances, but do something to 

 prove that at least you had some 



conception of the other fellow's feel- 

 ings. This will go a long way towards 

 helping our F. T. D. orders. This 

 occurs mainly in small towns. 



Unquestionably, many of you have 

 had this experience or a similar one, 

 and if this simple remedy mentioned 

 above,' is applied to the case, it will 

 go a long way toward helping the 

 small weaknesses we have had happen 

 several times. 



With the hope that this will attract 

 the attention of those who have had 

 occasion to have this occur and profit 

 by past experience and the desire to 

 further improve one of the petty little 

 things that creep into our F. T. D. busi- 

 ness, will say that we are to be con- 

 gratulated on the wonderful strides 

 already made. We are also proud of 

 the fact that florists generally are on 

 the job in regards to the promptness 

 of meeting their obligations when bills- 

 are due one another. This is particu- 

 larly gratifying as it is one of the most 

 essential and encouraging steps into 

 furthering progress and it reminds us 

 of John Randolph who said, "I have 

 discovered the Philosopher's stone that 

 turns everything into gold; it is, pay 

 as you go." 



This is one of the essential steps to> 

 progress so keep it up for further suc- 

 cess. 



Henry Penn. 



GENERAL NEWS. 



Horace F. Merrill and Clayton L. 

 Holtman have bought the A. L. Merrill 

 greenhouses at Sayre. N. Y. The new 

 concern will be called the Sayre Floral 

 Co. 



Charles Buxton of Nashua, N. H., has 

 been in Boston the past week buying 

 heavily to take care of funeral orders. 



Ground has been broken for the erec- 

 tion of a new flower shop at Worcester, 

 Mass., to be carried on by the Quarry 

 Floral Co. This company already has 

 three large greenhouses on the adjoin- 

 ing property, and the new store will 

 give them a fine plant. C. W. Fisher 

 is the architect. 



Edward C. Scott, for some time man- 

 ager of the_ Westminster Greenhouses 

 at Providence, R. I., has resigned and; 

 will take up farming in Connecticut- 



