366 



HOKTICULTUEB 



May 8, 1920 



Henry H. Barrows 



FERN 

 SPECIALIST 



Write for Prices. 

 H. H. BARROWS, Whitman, Mas*. 



CHARLES H. TOTTY 



CHRYSANTHEMUMS 

 IVIA.DISOIM, IM. J. 



Nephroiepis Norwood 



Best Crested Fern 



4 Inch pot«, extra heavy, S35.00 per hun- 

 dred; t Inab, S76.00 per hnndred. 



ROBERT CRAIG COMPANY, fhiladbipbu. 



Srft^^A^ Qtj^^r* ^^r\r\^ 



Awarded Certificate of Merit at 8. A. 



F. & O. H. New York Conrentlon. And 



100 other notable kinds. Alwaya ask tor 



SWASTIKA BRAND CANNA8. 



•!%• ptMiABD * nE"l WEST WOVE 



Uranesco. [ ="1 penn.,uaa. 



Iff srt twttcriitri U Iki Nxritrymem: t Ftaid 

 ftr M^rkit DmU^mnU 



CEDAR ACRES 



Gladioli and Dahlias 



Booklets Frtfe 



B. HAMMOND TRACT, INC., 



Wenham, Mass. 



THOMAS^. GREY COMPANY 



SEEDS, BtTLBS AND IMPI-EMENTS 

 WHOLESAU: AND RETAtL 



Reaeleoted Strains in Seedi 



Improved Styles In Implements 



Catalogue upon Application 



16 So. Market Street 



BosnroiM, ivixKSS. 



Burpee's Seeds 



PHILA.DE.I.PHIA 



BLUE UST OF WHOLE8Ar,E PBICIM 



HAII^ED ONLY. TO THOSE WHO PIAMT 



FOB PROFIT 



GARDENING FOR WOMEN 



Twelve Weeks' Coarse (April 6-Jnne 2fl) 

 In FI-ORICri-TrRE, VEGETABLE GAR- 

 DENING, FRUIT GROWING, POULTRY, 

 BEES and allied eubjerts. 



Sonuner Course — Augrust 2-Angust 28 



Write for Circular 



SCHOOL OF HORTICULTURE 



Ambler, Pa. (18 miles from Philadelphia) 



Elizabetli Lelghton Lee, Director 



NATIONAL PUBLICITY CAMPAIGN. 



The Skinner Irrigation Co.. of Troy. 

 O.. in sending a cheque to double their 

 subscription to our Campaign Fund 

 write. "We certainly appreciate the 

 £act that a wide advertising of this 

 slogan results in more business for us, 

 and it seems rather strange that so 

 many of the florists require urging to 

 contribute to this fund." 



The Skinner people are quite right. 

 It is strange. And it becomes more 

 strange as the benefit resulting from 

 the small investment we are able to 

 make with the fund available piles up. 

 The florists do not realize the worth 

 of that slogan — its worth in dollars 

 and cents. We have often called at- 

 tention to this tact, especially as it is 

 brought home to this office. Only last 

 week we received a communication 

 from a large advertising agency in St. 

 Louis requesting permission to use the 

 slogan, merely as a reference, in a 

 page advertisement they were placing 

 in the Saturday Evening Post, as part 

 of a series entitled "Signs of Friend- 

 slilp." In making the request they 

 said. "As you know, in Holland the 

 hospitality of the natives is best ex- 

 pressed by their presentation of flow- 

 ers to strangers. We have capital- 

 ized this thought in the painting of K. 

 M. Ballantine. a proof of which we 

 have attached hereto, the text of this 

 advertisement beginning with the 

 phrase 'In Holland they say it with 

 flowers." Your slogan 'Say it with 

 Flowers' has been so extensively ad- 

 vertised that it will be at once recog- 

 nized in this copy of ours, and for 

 that reason has a particular value to 

 you as additional publicity for your 

 organization.' " 



It may be said right here that the 

 slogan has proved so attractive that 

 we have had a very great deal of this 

 additional publicity. The issue of 

 "Judge" for April 24. contained a full 

 page sketch demonstrating a novel use 

 for flowers, captioned by our slogan. 

 This sketch, by the way, is repro- 

 duced in the May issue of our So- 

 ciety's "Journal." 



These examples serve to show how 

 our slogan is taken in the outside 

 world. What if we had to pay for all 

 this extra publicity But we get it. 

 simply because we are paying to es- 

 tablish the slogan. The "we" in this 

 case means that small body of florists. 

 loyal to themselves, loyal to their in- 

 dustry, and benefactors to those out- 



LILY OF THE VALLEY PIPS 



DELPHINIUM NEWPORT ROSE 



DRACAENA INDIVISA 



SALVIA ZURICH 



SMILAX SEEDS 



GRASS SEED MIXTURES OF 



ALL KINDS 



Send For Our Catalogue. 



J. M. THORBURN & CO. 



53 Barclay Street 



Through to 54 Park Place 



NEW YORK CITY 



THE HOUSE OF KELWAY 



Has a reputation of 70 years behind It 

 as a guarantee. 



For three generations we have been 

 Growers and Selectors of pedigree 

 stocks of 



BRITISH SEEDS 



Get our prices for booking forward 

 orders (delivery after 1920 harvest), 

 not ton?orrow, but NOW. 



State your requirements, we do the 

 rest. Efficient and prompt attention 

 given to all inquiries. 

 Specialties: Garden Seed and Farm 

 Boot Seeds. 



KELWAY & SON 



Wholesale Seed Growers, 

 LANGPORT, ENGLAND. 



GIGANTEUM & HARDY LILLIIS 



GLADIOLUS CAKKAS 

 AND OTHER SPRIKG BULBS 



Write for prices 



AMERICAN BULB CO. 



172 N. Wabash Ave.. Ohlcac*. III. 



E. W. FENGAR 



CHRYSANTHEMUMS 



147-187 Linden Ave. 



IBVIJ«OTON. M. ». 



BOBBINK & ATKINS 



NURSERYMEN. FLORISTS, PLANTERS 



RUTHERFORD, NEW JERSEY 



We are subscribers to the Nurserymen's 

 Fund for Market Development, also "Say 

 It With Flowers" FnbUoltr Campaign. 



BULBS 



LILICM GIGANTEUM, also H.\RDIES 

 shipped now or later from cold storage 

 from New York, Denver, Chicago and 

 London (Canada). 



For imme<liate shipment 



ASPARAGUS PLUMOSCS NANUS 



Seeds. S2.75 per 1000. (Special prices 

 for large quantities.) 



B.\MBOO STAKES 

 Natural and Green in all sizes — both 



domestic and Japanese. 

 Write for prices stating your require- 

 ments. 



95 Chambers St. 

 NEW YORK 



McHUTCHiSON & CO. 



