HORTICULTURE 



Vol XXXI 



MAY 8, 1920 



No. 19 



THE TALK OF THE TRADE 



Apparently the florists have some- 

 thing to learn from the department 

 stores when it comes to florid 

 language in advertising flower prod- 

 ucts. In a big advertisement put out 

 by Bloomingdale's in New York, I find 

 one corner given over to flowers and 

 plants. The advertisement starts off 

 by mentioning thousands of young 

 rose bushes ready to set out, and 

 states that they will make a city 



courtyard into a garden beautiful or 

 transform a suburban plot into a para- 

 dise of roses. That is a fairly flam- 

 boyant way of putting it, but not to 

 be compared with the final expression 

 of the writer when he comes to cut 

 flowers. He cuts loose as follows: 



"Pansies, velvet as night, golden as 

 dawn. Sweet peas ready for a rosy 

 flight." 



Perhaps Mr. Penn will get this ad- 

 vertising word juggler to come over 



and tell Boston florists how to give 

 their advertising a true literary finish. 



From all that I have been able to 

 observe and hear, an unusual quan- 

 tity of chrysanthemum stock is being 

 planted this year and this has set 

 me to thinking what the cause may 

 be. The answer I get from different 

 growers is that the uncertainty pre- 

 vailing in the florist business is di- 

 rectly the cause. Many growers are 

 at sea as to what quantity of coal 

 they can get, and while they are not 



Hardy Hybrid Delphiniums 



