37-2 



HORTICULTURE 



May 8, 1920 



HORTICULTURE 



Batablished by WUllam J. Btcwart Im 1904 



Vol. XXXI 



May 8, 1920 



No. 19 



PCBUSHED WEEKLY BT 



HORTICULTURE PUBLISHING COMPANY 

 T8 Devonshire Street, Boston, Maes. 



EDWARD I. FARRINGTON, Editor. 



Telephone Fort Bill S6M 



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■■tered as ■econd-class matter December 8. 1904, at tbe Post Office 

 at Boston, Masa., nnder the Act of Congress *f Uarcb 3, 1807. 



To comply with a new Post Office requirement, when 

 writing to Horticulture, please use the following form: 



HORTICULTURE, 78 Devonshire Street, Boston 9, Mass. 



The city of Boston is divided into districts, and each dis- 

 trict is numbered. If you will observe the number allotted 

 to Horticulture, it will facilitate the delivery of mail to 

 this office. 



Certainly it would be a unique experiment 

 Color if a plan which is being talked of in St. 



Advertising Louis should be carried out. This plan 

 calls for the painting of all trucks and de- 

 livery wagons the same color. The scheme also demands 

 that the slogan, "Say it with Flowers," have a prominent 

 place on each vehicle. If this plan should be agreed to by 

 all the retailers, wholesalers and growers in and around 

 the city, the national slogan would receive a great amount 

 of publicity, and no doubt considerable talk would be 

 aroused by the uniform appearance of the different trucks 

 and wagons. A movement of this sort entered into in the 

 proper spirit by all concerned would seem to have real 

 adyertlslng value. 



It must have puzzled a good many people 



Mothers' Day when they read in certain city papers 



Again last Sunday a diatribe from Miss Anna 



B. Jarvis against the use of flowers on 

 Mothers' Day and recommending the purchase of flags in- 

 stead, because only a few years ago this same woman (She 

 happens to be the lady from Philadelphia) was campaign- 

 ing up and down the country for the establishment of this 

 same Mothers' Day. In fact, it was Miss Jarvis who con- 

 ceived the idea and first brought it to the notice of florists. 

 It isn't necessary to go into a discussion of the reasons for 

 the lady's right-about-face. Every florists who has been on 

 the inside at all knows about the attitude which Miss 

 Jarvis has taken as regards financial matters. The point 

 is that little damage seems to have been done by her re- 

 versed attitude. Apparently she builded better than she 

 knew. It is sometimes said that tearing down is easier 



than building up, but it is difficult for one person to de- 

 molish a structure which is supported by the strong efforts 

 of several hundreds of other people. 



Some florists were worried by the article published In 

 the papers, but the result seems to have been to the ad- 

 vantage of the trade rather than otherwise, because it has 

 created a certain amount of discussion and furthermore 

 served to arouse many florists from their apathetic condi- 

 tion so tar as the day was concerned, creating in them a 

 desire to help along the advertising campaign of the more 

 active members of the trade. 



It is a question among many florists as to whether the 

 sales are increased enough on Mothers' Day to make any 

 marked showing on the ledger, for there is usually a well 

 defined reaction afterwards. Nevertheless, the occasion is 

 one which carries a large amount of sentiment, and for 

 that reason makes it possible for florists everywhere to 

 do effective publicity work and help to vrin a larger 

 amount of the public's business every day in the year. 



It is a matter of congratulation that the 

 The Growers' growers of the country are responding 



Problems so whole-heartedly to Mr. Ammann's 

 work or organization. It is by no means 

 an easy task to bring together the different elements 

 which are always to be found among any large number of 

 growers. Even at the best there are some who will not be 

 in sympathy with a progressive movement of this kind and 

 who cannot be counted upon to give of their assistance. 

 This fact must be considered and reckoned with. 



On the whole, however, there seems to be a commend- 

 able recognition of the value of co-operation and especially 

 with the plan which Mr. Ammanii has so carefully worked 

 out and which he so thoughtfully presents wherever he 

 goes. 



A new branch has just been started in Illinois with ex- 

 cellent prospects, and the last meeting of the Boston 

 Branch showed that the growers of Greater Boston are pre- 

 pared to do their part with the expectation that they will 

 reap bountifully in the end. While the growers in the im- 

 mediate vicinity of Boston have been most active, there is 

 no reason why all of those throughout Eastern New Eng- 

 land should not have a place in the organization. 



As a matter of fact, there has never yet been a proper 

 getting-together of either retail florists or growers through- 

 out the New England States, and this organization affords 

 one of the best opportunities which has yet been found to 

 unify the New England interests, and in that way build up 

 the field. The fact is that New England has lagged a little 

 behind the Middle West. There ought to be a more united 

 spirit between growers close to the cities and those at a 

 distance. As it is, the latter often chaim that they are 

 discriminated against in the market. 



In our opinion, the full success of the Growers' Asso- 

 ciations as being developed in the New England field will 

 lie in getting in every grower, no matter whether his es- 

 tablishment is within a 15 mile radius of Boston or whether 

 it is in Concord, N. H., or Bangor, Me. We hope that the 

 broader view will be taken by the new officers, and we be- 

 lieve that it will be, because they are known to be men of 

 vision and favoring a broad-gauge policy, as well as being 

 business men of acumen and progressiveness. The florists 

 are approaching an era when they will need all the benefits 

 of co-operation and mutual helpfulness. Within the next 

 few years they will pass through a financial and business 

 situation such as has never before been encountered, and 

 the more thoroughly they are prepared to meet it, the bet- 

 ter off they vrill be. 



