May 8, 1920 



HORTICULT URE 



381 



CHARLES E. MEEHAN 



WHOLESALE FLORIST, 



S 8. Mole St., Philadelphia, Fa. 

 Roses, Carnations, Callas, Sweet Fe<M, 

 Flamosa, Strings and Bunches, Adlantmn, 

 snd a full Hue of all other Greens. 



EDWARD REID 



WHOLESALE FLORIST 



1619-21 R.nstead St., Philadelphia. Pa. 



CHOICE BEAUTIES, ORCHIDS, VALLEY, ROSES 

 and all Seasonable Varieties of Cut Flowers 



Wired Toothpicks 



Maiinfa43tured by 



W. J. COWEE, Berlin N. Y. 



M,aOO f2.S0 60.000 fU.eo SampI* tra*. 



For Sale by Dealers 



GEORGE B. HART 



WHOUBSALE FLORIST 



24 Stone St., Rocbester, N. Y. 



CUT FLOWER BOXES 



EDWARDS FOLDING BOX CO 



MANUFACTURERS 



PHILADELPHIA. PA. 



Henry M. Robinson Go. 



55-57 West 26th Street 

 and 430 Sixth Avenae 



Telephone: 

 Farragut 13 and 3180 



For All Flowm in Seajon CaO m 



THE LEO NIESSEN CO. 



1201 Race SL PhSadelphia, Pa. 



fs^ 



When Writing to 



Advertisers Please 



Mention 



HORTICULTURE 



HENn & NASH, Inc. 



Wholesale Comnitsion Florists 



85 and 57 West 26th Street 



,56 |,|£^ YORK 



TaUphoB. N* 

 F»rr»cot 



was "stupidity" in tlie parents. Which 

 reminds us of William Kleinheinz's 

 definition of the reason why Dennis 

 Connor (at the other end of the boat) 

 couldn't catch any fish — while the 

 smart William was hauling them in 

 good and plenty. "Pure dumbness" 

 said he "nothing in tlie world but just 

 pure dumbness"! 



Isn't this lad real modest in his de- 

 sire for a better rose: 



"We need a red rose lilte Hadley in 

 color, form of flower and fragrance; 

 with the habit and growth of Shawyer, 

 and the keeping qualities of Columbia." 

 Some order that! And if the ardent 

 hybridizers ever manage to give him 

 what he wants, ten to one his ambi- 

 tion will begin to soar to still loftier 

 heights. Rah for the end of the Rain- 

 bow ! 



"A hundred million cut roses" is an 

 excellent title, but there is really 

 more meat in it than a story of mere 

 quantity. Don't miss reading that 

 article in the Annual. It is full of 

 good things and worth reading twice 

 at least. 



Recent visitors include H. Mathers. 

 Everett B. Clarke & Co., Milford, 

 Conn.; Harry McNaughton, Sterling & 

 Graham. Masontown, Pa.; Newell .T. 

 Hayman. Haynian Floral Co., Clarks- 

 burg. W. Va.; Prank E. Miller, J. H. 

 Small & Sons, Washington, and .John 

 H. Hasson, Atlantic City. 



CHECKING UP RESULTS. 



(Continued from page 377) 

 "Say it with flowers," is a grand 

 slogan and should be made to be as 

 common as "57 varieties" but it is too 

 wide in its scope. It conveys our 

 business in a general way but it does 

 not specify anything. For the sake of 

 argument let us take the case of the 

 California Orange Growers. They 

 used to sell their product in such a 

 way that on the Atlantic coast they 

 could be bought sixteen tor a quarter. 

 Now they cost 75c to $1 a dozen for 

 best grades. They advertise in maga- 

 zines, with colored pictures, liow bene- 

 ficial and healthful their oranges are, 

 how to serve and eat them, and the 

 fact that they were never as luscious 

 as they are this year. The "ad" 

 makes ones mouth water and thereby 

 creates a demand. If they were to 

 advertise a slogan "Eat Oranges!" it 

 is a matter of conjecture what effect 

 it would have on their business. 



Our business lias got to be run on 

 the same lines as every other and 

 while the margin of profit is liable 

 to grow narrower, we can overcome 

 that by increasing the demand and 

 increasing our output per square foot. 



— WWL P. FORD — 



Wholesale Florist 



107 W. 28tli Street, NEW YORK 



Telephone B3S5. Farra^at 



C&U and Inspect the Kest Establishment 



In the Wholesale Flower DUtiioi. 



n 



WALTER F. SHERIDAN 



Wholesale.) Cnnumssion Dealer in 



CHOICE CUT FLOWERS 



133 W^fi-s ?Mh Street. New York 





E. G.HILL CO. 



Wholesale Florists 



PVI^I-IIWI^NO, ir4C». 



Fleaaa mention Hortloaltnro when writtae. 



RCED (Sl KCLLER 



122 West 26th St.. New York 



Florists' Supplies 



We manafacttire all oar 



iitil Disifps, Baskets, Wire Wirk & Noveitiii 



and are dealers In 



Decorative Glassware, Growers and 



Florists' Beaaisites 



THE KERVAN CO 



Fresll Oat Decorative Everrreenft 

 Highest Standard of Qnailtr- Larcest 

 Btook in America. Write for Illustrated 

 Catalor of Greens and Florists' SnppUe* 



119 W. 28th St^ 



NEW YORK 



WE WANT MORE SHIPPERS 



W* have a nnmerons cUentace of New 

 York CMty bnyerg and the demand exceed! 

 onr sapply. This Is especially tme o( 

 Boies. We have every facility and abond- 

 ant means and best retnrns are atiored 

 for stock consl^ed to as. 



Address Toor Sliipments to 



xrsrrED cut fix)web oo., inc. 



Ill W. 28th St., New York 

 D. J. Fappas. Free. 



FRANK J. REYNOLDS CO. 



Wholesale Florists 



Boetsn C«-operative Flower Uarlcat 



MO DEVONSHIRE 8TBKBT 



BOSTON. MASS. 



MMCfNGAN CUT FLOWER 

 EXCHAMGE, Inc. 



WHOLESALE CONMSSiON FLORISTS 



Conslr>eaent. Solieited 

 Hardy Fancy Fern Oar Specialty 



m MWDOUH ST, DETROn. MICIL 



JOHfJi C.MEYER JHUEAB Co 



Please mention UORTICCL.TCRE: when 

 writing^ to advertisers) 



