May 1."), 1920 



HORTICULTURE 



393 



CHICAGO FLORIST'S CLUB 

 The last meeting of the Chicago 

 Florist's Club, which was held at the 

 Randolph Hotel, Thursday, May 6, 

 was called to order by President 

 Waters. 



Candidates elected to nicmbershii) 

 were Eric Paselk, Morton Grove, 

 Illinois, office manager, Poehlmann 

 Bros. Co.; L. A. Woodward, Chicago, 

 Illinois, sales mgr. Lord & Burnham 



Nominations for membership were 

 as follows: E. D. Burton, 900 Masonic 

 Temple, Chicago, sales mgr., Ameri- 

 can Greenhouse Co.;' H. E. Larson, 

 431 S. Dearborn St.. Chicago, adver- 

 tising expert. Florist Service Bureau; 

 R. P. Bohlandor, grower. Hillside. 

 Illinois; Frank Psenicka, grower, 

 Grosse Point, Illinois; Aram Mestjian. 

 grower, Wilmette, Illinois. 



Guy French stated that owing to the 

 waiters strike the committee is obliged 

 to postpone the May party for the 

 present. 



The Allied Floral Industries Asso- 

 ciation of Illinois extended verbal in- 

 vitation to the Chicago Florist's Club 

 to attend the meeting of this organiza- 

 tion Thursday evening. May 13. It 

 was duly moved and seconded that we 

 ■accept this invitation, and that the 

 members of the Chicago Florist's Club 

 attend in a body. 



Through the courtesy of American 

 Greenhouse Mfg. Co., Wonderland Un- 

 der Glass was again shown by request. 

 Here are presented the first moving 

 pictures ever taken of the manufac- 

 ture and fabrication of greenhouses. 

 E. D. Burton, sales manager of the 

 Agmco Co., favored the audience with 

 an interesting lecture in connection 

 with these pictures. 



It was pointed out that these films 

 were produced at a cost of approxi- 

 mately $3,500. Many additions are 

 contemplated in connection with these 

 pictures, in order that the films may 

 become of a highly educational value. 

 New scenes will be added, showing 

 greenhouse operations, plant diseases, 

 methods of cultivation, etc. 



Florists Service Bureau 



Owing to the inability of Mr. Hil- 

 mer Swenson to be present for this 

 occasion, his assistant, Mr. H. E. Lar- 

 son, was called upon to present the 

 program advertised for the evening. 

 Mr. Larson displayed the S. A. F. 

 & O. H. movie "Her Birthday." 



Plans had also been made to show 

 the complete list of moving picture 

 slides issued by the S. A. P. National 

 Publicity Bureau, but these slides 

 could not be located. Mr. Larson 

 spoke on behalf of the S. A. F. Service 

 Bureau and pointed out the necessity 



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of the retailer to closely tie up with 

 the dealer's helps in order to promote 

 the florist business. 



Advertising material, such as post- 

 ers, bill boards, folders, stamps, mov- 

 ing picture slides, etc. will be 

 especially prepared, embodying flower 

 selling suggestions, short films will 

 also be available which may be rented 

 by retail florists. 



A rising vote of thanks was ex- 

 tended to Mr. Larson and Mr. Burton 

 for the excellent program prepared by 

 these gentlemen. 



There being no further business, the 

 meeting adjourned. 



F. L.^UTENSCHLAGER, Sec'y. 



The Galley Bros.' store on Genessee 

 ' street, Buffalo, has been closed. 



A new^ flower store has been opened 

 on Main Street, Grand Junction, 

 Colo., by J. W. Watson. 



GENERAL NEWS NOTES. 



John F. Sabronsky, Kenton, Ohio, 

 is to enlarge his greenhouses with 

 the expectation of catering more 

 largely to the wholesale trade. He 

 is spending about fifteen thousand 

 dollars in this way. 



Thomas Bros., have established a 

 new flower store on Polk street, in 

 San Francisco. The same concern 

 operated another store at the comer 

 of O Farrell and Jone.s street, which 

 has been established for several 

 years. Mr. M. Thomas will remain 

 in charge of the old store while his 

 brother, Mr. T. Thomas, will care 

 for the new establishment. 



Mrs. M. J. Ansbro is opening a 

 new flower store at 1563 Polk street, 

 San Francisco. Not long ago she 

 purchased the store of Miss R. L. 

 Murray on Geary street. 



