41-2 



11 () KTl CULTURE 



May 22, 19l'0 



HORTICULTURE 



Batablllhed by WIUlMn J. Mswart tm 1B04 



Vol. XXXI 



May 22, 1920 



No. 21 



rVBLISHED WEEKLY BT 



HORTICULTURE PUBLISHING COMPANY 

 78 Devonshire Street, Boston, Mass. 



EDWARD I. FARRINGTON, Editor. 

 Telephons Fort Hill S6M 



ADVERTISING RATES: 



r»r Ineb, 80 Inehm to pa»e *!.•• 



IMaooniit on Cootrsot* for oonueutlTO l»ertlam*, m* follow*: 



Obo moBth (4 tlmM), S per ront.: threo momUu (1» Ume*), 14 



rornt.: ilx mantta> (26 tliii»), tO por cemt.) oa* year (it Mmei), 

 por oeDt, 

 Pac* and half pac* opaoe, not conjooatiT*, rate* aa appUcatton. 



SUBSCRIPTION RATES: 



Ob* T«ar, la adTanro, (1.00; To rorelKB Caantrlel, fS.OO; To 

 Canada, fl.50. 



■Btarod a* lecond-cUtt matter December t, 1904, at tbe Poit Office 

 at BoatoD, Masa., under the Act of CoB«reaa af March S, 1897. 



The Florists' Exchange discusses the ad- 

 Flowers visability of having music at flower shows, 

 and music One of our wide-awake readers sends us 

 the following comment, which it seems to 

 us disposes of the matter rather neatly: 



"Anyone that says that flowers and music don't mix 

 is talking like a frog. Of course, at a Flower Show, the 

 music should be only incidental— the same as flowers should 

 he at a Music Show. Sweet to the eye, sweet to the ear, 

 fragrant as the morning daffodil, and glorious as the sun- 

 rise on a smiling morn — that's the ideal Flower Show. The 

 first thing is to make a good show — then get the people 

 there — even if it takes a steam calliope to wake them up. 

 The rest will take care of itself and education has begun." 



Difliculties with the postal service seem to 

 Postal multiply, with the result that all publishers 

 Difficulties find it exceedingly difficult to get their peri- 

 odicals delivered on time. Complaints cover 

 not only great delay in second class (jeliveries, but gross 

 neglect and failure to deliver third class matter. It was 

 reported that a short time ago the New York postoffice 

 had on hand 80,000 bags of undelivered mail which had to 

 be placed in a warehouse until it could be forwarded. Ware- 

 houses were said to be maintained in numerous western 

 terminals such as Omaha, Kansas City, St. Louis and Chi- 

 cago for the storage of third class mail. Delivery of local 

 third class matter has been reported as in some cases 22 

 days late. In one case where 1,600,000 pieces of third class 

 matter were mailed for delivery throughout the country 

 before February 17, only 25 per cent were reported deliv- 

 ered over two months later. The National Publishers' As- 

 sociation is conducting a country wide investigation of this 

 matter, and it is hoped that before many weeks more have 

 passed some radical improvement will have been affected. 

 Apparently there never was a time when the postoffice 



department was in such a totally demoralized condition as 

 now, and with a threatened restriction of the size of pub- 

 lications, with a possible tax on advertising, and unheard- 

 of prices for paper, the situation in the publishing business 

 is made exceedingly hard. 



Flowers We clip this interesting Item from the Phila- 



or candy delphia Record." 



I''or many years the children of New Enj^land have indulged 

 in a pretty practice that might very well be adopted here. During 

 the last week or two of April the youngsters of both sexes busy 

 themselves making May Day baskets of tinsel and crepe paper, 

 which they (ill with candles, and on May Day go about exchanging 

 these with their schoolmates. This sort of thing could be made 

 quite as effective a part of the current plan for circumventing the 

 belligerent Reds, who have always battened upon May Day for 

 their evil activities, as any of the other demonstrations of the 

 American spirit that have been put into operaton throughout the 

 country. Let us take May Day from the Reds and give It back 

 to innocent childhood, for It is to the children that May Day 

 belongs. 



To all of which we cordially agree and add the sugges- 

 tion that flowers might be substituted for candies to help 

 along their little minds as well as their little palates. The 

 sweet tooth will take care of itself. Or, if you like — give 

 tliem both. 



Viewing Memorial Day from the stand- 

 Memorial Day point of the New England florists, every 



Prospects prospect pleases. In other words there 

 is promises of the biggest Memorial Day 

 business which Boston at least has ever known. It seems 

 rather strange that the rest of the country has never made 

 as much of a success of this occasion as has New England. 

 In this section it is one of the biggest days of the year, 

 while in many other places further West it passes without 

 a great amount of attention and of course, is largely 

 neglected in the South. 



With the increased business of Mothers' Day to 

 illustrate what can be done with proper publicity and a 

 general attitude of co-operation, it is safe to predict that 

 Memorial Day can be made, with a little handling, an ex- 

 ceedingly profitable day for florists in all the Northern 

 and Western States, at least. 



We are glad to find that even in the small cities the 

 benefits of co-operative advertising and a general disposi- 

 tion to pull together on the part of florists is being mani- 

 fested. In Syracuse the florists had a very attractive 

 Mothers' Day ad. in the local papers which helped much 

 to increase the business of the Syracuse dealers. The 

 whole movement is spreading rapidly. To be sure it meets 

 with drawbacks now and again, but on the whole it is 

 going forward as rapidly as such an innovation could well 

 be expected to go. Kansas City florists made such an 

 effort for the first time on Mothers' Day, and the results 

 were most satisfactory. 



These lines are written for the encouragement of 

 florists who are contemplating some special effort to bring 

 about a large Memorial Day business. The public is 

 ready to buy, and by presenting their wares in the most 

 attractive way and by working together for a common end, 

 there is no reason why the florists shouldn't put more 

 money into their tills this year as a result of the Memorial 

 Dav business than ever before in the histoiT of the trade. 



We haven't always approved the course of Secretary of Labor 

 Wilson, but he's absolutely right in refusing to modify the im- 

 migration laws by interpretation, and saying that changes must 

 be left to Congress. Department-made law is intolerable in a 

 free country.— Brooklyn Eagle. 



Respectfully submitted to Mr. Marlatt and other back- 

 ers of quarantine No. 37. 



