416 



HOETICULTUEE 



May 22, 1920 



DOLLAR CARNATIONS. 



Max Schling Writes About the 



Mother's Day Agitation. 

 Gentlemen: 



The article about that one dollar 

 carnation which appearod this week 

 all over the country in the daily pa- 

 pers, and most likely also in Canada, 

 was something which will not do much 

 harm to legitimate florists who have 

 the confidence of their customers but 

 it will do harm in circles which are 

 not flower buyers and where we have 

 to draw our 'new customers from. 



There is no ill wind which does not 

 blow somebody some good and if it 

 did do some damage to put us in one 

 line with profiteers it does some good 

 also by waking us up and showing us 

 how much more we have to work 

 shoulder to shoulder, how much more 

 we have to prepare to let the public 

 know that we are live wires, that we 

 are prepared to do business in a busi- 

 ness way, and incidentally this will 

 help the national publicity fund. 



Everyone who hesitated so far to 

 support national publicity will now 

 jump in and put in his little mite to- 

 wards the general fund, but there 

 should be an extra fund to counter- 

 balance such an occurrence. We 

 should have money on hand to meet 

 this underhanded propaganda against 

 us florists. 



Florists should not hesitate to send 

 in subscriptions, no matter how small, 

 one or two dollars, or even fifty cents, 

 and while I am talking of fifty cents, 

 how many thousands would we get if 

 each one would only send fifty cents, 

 but I know also that there are many 

 who would send a few dollars, and we 

 lor one are willing to open that cam- 

 paign with one hundred dollars. I 

 hope we will be followed by others, 

 and I propose that such subscriptions 

 should be sent to the different trade 

 papers and each one would very 

 gladly print the names of the sub- 

 scribers to this special fund, which 

 shoull be kept on hand and collected 

 after the meeting of the S. A. F., who 

 could decide in what way such fund 

 would be utilized for the good of the 

 trade. 



As the only constant advertisers in 

 the New York daily papers on a large 

 scale, we necessarily are in contact 

 with the large dailies. We at once 

 phoned them that there was no florist 

 in New York or elsewhere who sold 

 carnations lor one dollar a piece 



The editors promised to investigate 

 this unwelcome publicity and to en- 

 lighten the public as to the true facts. 

 We ourselves advertised in New York 

 City as per enclosed reprint, showing 

 a short article and printing under- 

 neath, "Fiddlesticks. We give one 



Get Ahead 



Sow Now For Next Christmas 



PRIMULA CHINENSIS 



FKrcnhitr's OUnt Pink .. 

 Wmraahmr'i Olmnt 8abn»> 

 Fiftrqaluu''* Baby Qooen 

 rmrdabmr't Ohtnt Bed . . 



Per 

 200 Seeds 



^.00 



2.00 



1.78 



1.76 



Par 



aOOSeedi 

 Farahqar*fl QIant Dnclusa (Wblt« 



with pink zone, primrose tj») . . . .flit 

 Farqahar's OI»nt Wblto t.M 



Sow Now For Strong Spring Plants 



ANTIRRHINUM 



Giant Rose Plnli \i os., 



Olant White \i o%., 



.SO 



.80 



Olant TeUow ^ 01., .W 



Giant Searlet H •■.. M 



(U.BNATION MAKGCEatlTE. Farqnhar'* Mew Giant Mixed, 



1/ie oz., fl.20; H oi., ^.00 



liOBEUA. Flarqnhar's Dark Bloe, Dwarf H oz., 10.85; % oa., {l.CO 



PBTUNIA. Farqnbar's BnlTled Olanta Ulxed 1/18 oz., HOO 



KAJ^VIA BPLETNDENS BONFIBE hi oz., *1.00; OC., I3.7S 



■ALTIA BPL.irNDENS COMPACTA ^ oz., $1.00; OS., $3.00 



KAI.VIA 8FL.END1SN8 % oz., »0.76; oz., 12.26 



■Al.ylA ZUBICH ^4 o«., JLBO 



TEBBEMA. Farqakar's Olant Bloe, Pink, Bearlet, White, 



H oz., (0.30; % oz., (0.00; oz., 12.00 

 TKRBENA. Farqnhar's Mammotli Hybrid* Mixed, 



% oz., (0.3S; Vl 01., (0.80; oz., (2.00 

 TIKCA. K'lsbt Bose, White with roM eye. Pore White ^ oz., (0.00; •■., (1.TB 



R. & J. FARQUHAR COMPANY 



BOSTON, MASS. 



STUMPP & WALTER CO. 



Seeds and Bulbs 



30-32 Barclay Street 

 NEW YORK CITY 



Bolgiano's "Big Crop" Seeds 



"TESTED AND TBC8TKD" OYSB A 



OKNTTJEY 



Speeial Price Ust to Florlete and Market 



Oardeners. Write for a eopy at eooe — It 



win save you 



J. BOLGIANO & SON 



BAL.TIMOBB. MABTX.AKD 



EVEEYTHINO IN CCTTINOS AND 



BMA1,L, POT PLANTS 



MAGIC HOSE SEEDS AND BCLB8 



NICO FUME 



ROMAN J. IRWIN 



IMFOBTEB 



43 West 18tli Street NEW YORK 



GARDEN SEED 



BBBT, CABBOT, PAK8NIP, RADIBB IBd 

 OARDBN PIEA 8BIBD In rarlety ; also other 

 Items of tile short crop of this past seasoB 

 as well as ■ fall Una of Oarden Seeds, will 

 be quoted yen npon appUeatloB t* 



S. D. WOODRUFF & SONS 



aZ Day Su NEW YCHUC and CMIANGE CONN. 



SELDS, BIOS. PLANTS 



JOSEPH BRECK & SQHS, CORP. 



«T-M Kartb Mavha* Mraa* 

 BOBVOM, MASS. 



free and a dozen of the best for three 

 dollars." The first ad. appearing In 

 the Times, was wonderfully success- 

 ful. Reprints of this ad. we are send- 

 ing to 8,000 private families. The ad. 

 will also appear in the New York 

 American, The Evening Sun, The Sun 

 and New York Herald, and others. 

 Adjoining our ad. is a column of free 

 publicity which we secured on account 

 of this unfair propaganda. It would 



W. E. MARSHALL & CO. 



SGB)S, PLANTS AND BULBS 

 HoHiciiltiirai Sumbies 



166W. aSrd St.. NEW YORK 



be advisable for all florists who do 

 advertising in their respective cities 

 to follow this same method. 



I remember an incident of some 

 years ago when Menelick sent the 

 Crown Prince of Abyssinia to visit 

 Washington. One of his body serv- 

 ants met so many well dressed men 

 with a white carnation in their button- 

 holes that he also in passing a flower 

 shop thought he'd got to wear one. 



