May 22, 1920 



HORTICULTURE 



4ir 



His coat somehow didn't have any 

 button-hole, but my dear Mr. African 

 was not very much in doubt where to 

 put his carnation. We remembered 

 his split ears where he used to wear 

 bangles while at home and the carna- 

 tion went in. O my, O my, it was too 

 small, not the split in the ear, but the 

 carnation. The florist had to put four 

 into one to make it fit so that it would 

 not fall out again. The florist asked 

 one dollar, which he willinKly paid. 



Is that the one dollar carnation 

 which our brother florists in Washing- 

 ton are suffering from? It seems so. 

 The only way to counterbalance such 

 propaganda is to make it ridiculous. 

 We spoke to everyone who is a flower 

 buyer and in almost every instance 

 the answer was, "why such a state- 

 ment is ridiculous." "We never paid 

 that price at any time of the year, how 

 much less on Mother's Day." The 

 story is for some people who do not 

 know. The only way possible that a 

 carnation could be sold at a dollar 

 would be for two fools to meet each 

 other, one selling the carnation for 

 one dollar, not knowing what he is 

 selling, and the other paying a dollar 

 for the carnation, not knowing what 

 he is buying, and it must be a much 

 greater fool to believe that such is 

 possible, but somehow some people 

 believe anything. 



I remember an incident when I told 

 a reporter jokingly something about a 

 cucumber tree and I had the darndest 

 time to have his report cut out be- 

 cause not only he but a few others did 

 believe that there is such a thing as a 

 cucumber tree. 



We ought to be thankful for such 

 obstacles. In our efforts to put our 

 business on the same commercial 

 basis as every other high-grade busi- 

 ness, to meet such obstacles will 

 strengthen our energy, increase our 

 ambition, and we will get more 

 quickly nearer to the goal and inci- 

 dentally all this will increase the suc- 

 cess of our publicity campaign. 

 Yours very truly. 



Max Schlixg. 



HENRY PENN'S SLIDES. 



Henry Penn is sending out the fol- 

 lowing notice: 



"We are loaning, gratis, our collec- 

 tion of Lantern Slides taken from 

 newspaper ads, which are of special 

 interest to florists and give a good 

 general idea of our retail advertising. 



"This makes an unusually interest- 

 ing lecture if the Club will request 

 any of the Advertising Clubs of their 

 respective cities to send a member 

 who will criticize or compliment the 

 copy as it appears. A great deal of 



LILY BLJLBS storage 



GIGANTEUM, RUBRUM, ALBUM, AURATUM 

 MELPOMENE, LILY OF THE VALLEY 



Careful storage, prompt express shipment on dates as arranged 



THESE 

 BBADT 

 NOW 



GLADIOLUS, TUBEROSES, 

 CANNAS, CALADIUMS 



wBm 



FOB 



PBiom 



VAUGHAN'S SEED STORE 



43 Barclay St., NEW YORK CITY 33 W. Randolph St., CHICAGO, ILL. 



THIS SEASON'S NEW ROSES 



PILGRIM CRUSADER PREMIER RUSSELL HADLEY 



We ar« raoelvlnE dally »hlpment« at thes« n«w Bo«eB, in larce qiiAatUl««, oAd 

 CAn furnish B&nse on short notice. 



We have b large stoofc at aU time* of choice CABNATION8, OSBTSAITTHB- 

 1CT7M8, OBOHIDB, VAU^ET and AMBBICAN BEAUTEEB. 



Tel., Ualn «267 AljrrT C'U RRnQ CCi *«* DBVON8HIBB STBEBT 

 6948 ~" A-'A-'V/XJ. UrVVfO. \^\Jm BOSTON, MASS. 



constructive good is usually the out- 

 come. 



"The following Clubs have already 

 used them: — 



Buffalo Florists Club. 

 Philadelphia Florists Club 

 Baltimore Florists Club. 

 "Better results may be obtained 

 from this slide exhibit by consulting 

 Robert Kift, Sec'y of the Philadelphia, 

 Florists Club, 4044 Haverford Avenue, 

 Philadelphia, Pa., who found them 

 most instructive, and he will be glad 

 to assist any secretary who may want 

 to use them. 



"As retail florist advertising is one 

 of the chief topics in clubs nowadays, 

 this makes a timely subject and their 

 use may be had, gratis. 



Henby Penn, 

 Boston, Massachusetts. 



the lower side of Azalea Path. Rhodo- 

 dendron dauricum, which begins to 

 bloom a few days earlier than R. mu- 

 cronulatum, has been unusually hand- 

 some this spring as the flowers which 

 are generally destroyed by frost have 

 not been injured. It is a native of 

 eastern Siberia and Manchuria, with 

 bright rose-colored flowers and dark 

 green leaves which in this climate re- 

 main on the branches until mid-"winter. 

 There is an evergreen variety (var. 

 sempervirens), which has also flowered 

 well this spring with the species on 

 the upper side of Azalea Path. The 

 flowers of the hybrid between Rhodo- 

 dendron dauricum and the Himalayan 

 R. hirsutum. known in gardens as R. 

 praecox, "Early Gem," are also in good 

 condition this year; usually they are 

 ruined by frost. — ArnoM Arboretum 

 Bulletin. 



EARLY FLOWERING RHODODEN- 

 DRONS. 



Only three of four of the Rhododen- 

 drons which bloom before the first of 

 May can be grown in this climate. The 

 handsomest of these, Rhododendron 

 mucronulatum, which has flowered 

 every spring in the Arnold Arboretum 

 for nearly twenty years, has perhaps 

 not before been as thickly covered 

 with flowers as it has been during the 

 past ten days. A native of northern 

 China and Korea it is a tall deciduous- 

 leaf shrub inclined as it grows old to 

 a straggling habit, with long slender 

 branches and pale rose-colored flowers 

 which open before the leaves appear 

 and have never been injured here by 

 April frosts. This is one of the hana- 

 sorae April flowering shrubs which can 

 be successfully grown in this climate. 

 The flowers are still in good condition 

 on the plants in the large group on 



The eighty-ninth annual exhibition 

 of The American Institute of the City 

 of New York, will be held November 

 3rd to 5th 1920 in the Engineering 

 Building Nos. 25 to 33 West 39th 

 street. Chrysanthemums will be the 

 principal exhibits, but the show will 

 include Roses, Carnations, Fruits, 

 Garden Vegetables, etc. For schedule 

 of prizes address Wm. A. Eagleson, 

 Secretary, Board of Managers, 324 

 West 23rd Street, New York, N. Y. 



Yours respectfully, 



Wm. a. Eagleson. 



The Johnson-Randall Co., of Chicago, 

 having bought the interest of T. L. 

 Noll in the wholsale firm of T. L. Noll 

 & Co., Kansas City, Mo., will now do 

 business as the Kansas City Cut 

 Flower Co. L. R. Bohannon a former 

 Chicago florist, will be the manager. 



