J lily 



UlL'il 



HORTICULTURE 



It must be purely voluntiiry. In this 

 respect our campaisii is different iroia 

 the campaigns inauprurated by othi i- 

 industries, and who create their lunds 

 through a i)rofess of assessment Our 

 committee believed they could nuiko ;i 

 success of the voluntary plan, and still 

 have confidence in it. You can help 

 them, if you have not already sul)- 

 scribed. by sending in your little 

 cheque to the secretary — not to- 

 morrow, or next week, but Kidiiy. 

 when you read this. 



John Y(h .m,. Sec. 

 43 West ISth Street, 

 New York, 



THE CLEVELAND CONVENTION. 



Pres. Miller Writes About the Advan- 

 tages of Attending 



The thirty-sixtli annual convention 

 of the Society of American Florists 

 is now only six weeks distant. The 

 central location of Cleveland ought to 

 insure a big attendance from all sec- 

 tions of the country. August 17, 18 

 and 19th are dates very convenient tor 

 the majority of the florists, and cli- 

 matic conditions in the Cleveland sec- 

 tion at this time are usually such as 

 to make a sojourn there very enjoy- 

 able. 



This convention should prove to be 

 particularly interesting to those en- 

 gaged in our industry. The re-construc- 

 tion period in business following the 

 war has brought many problems which 

 florists are of necessity obliged to 

 solve, and in this direction material 

 assistance is afforded through the con- 

 vention, and the wonderful trade ex- 

 hibition arranged in connection with 

 it. 



Make up your mind to be among 

 those who will gather at the conven- 

 tion. It matters little what particular 

 branch of our profession you are most 

 interested in. you will learn something 

 to your advantage, or pick up an idea 

 tending to make your interest greater. 

 You will meet hundreds of your fellow 

 florists, with whom you can exchange 

 views and discuss possibilities. If 

 you have never attended on(" of our 

 conventions, especially in recent years, 

 you have a treat awaiting you, one 

 combining business and pleasure. It 

 is one of the greatest annual gather- 

 ings arranged in the interests of any 

 industry — about 20.000 square feet of 

 floor space is required to comfortably 

 house the convention and trade exhi- 

 bition. Few cities can provide this 

 amount of space in a single location. 



If you are not a member of our so- 



IF in need of RELIABLE NURSERY STOCK 



that is well grown, well dug and well packed 

 Send to the BAY STATE NURSERIES 



WhoUtale and Retail NORTH ABINGTOM, MASS. 



PLEASE YOUR CUSTOMERS 



by furnishing them with 



Framingham Evergreens, Trees, 

 Shrubs and Roses 



FRAMINGHAM NURSERIES 



FramiDgbam, Mass. 



We Have on Hand the L argest Stock of 



BOXWOOD 



All Shapes 



RHODODENDRONS 



Parsons' Hardy American Seedlings 



1,000 BAY TREES ah size, 



MONTROSE NURSERIES 



Nurseries: "MONTROSE" 

 Wakefleld Center, Mass. 



X. F. McCarthy ( o., I'rops. 



Office and Salesroom: 112 Arch St. 

 BOSTON, MASS. 



ciety, why not join us at the conven- 

 tion? Getter still, send your clieque 

 for $5.00 to Secretary Jolin Young. 43 

 West ISth street, New Yorlj, right 

 away and become a member in ad- 

 vance. Our membership is reaching 

 up to the 4.000 marli. and is thorougli- 

 ly representative of our industry in all 

 its branches. 



Our trade exhibition alone is worth 

 a journey to Cleveland — or any other 

 city for that matter. This year it is to 

 be the largest in the history of the 

 society. If you are a retail florist, you 

 will see the latest creations and devel- 

 opments in store supplies, vases, bas- 

 kets, decorative auxiliaries, and busi- 

 ness helps. If a grower, you will be 

 interested in the various greenhouse 

 a)ipliances. examples of greenhouse 

 construction, and heating apparatus. 

 The plant exhibits and bulb displays, 

 interesting to both branches of the 

 florist business, will be found most 

 comprehensive, and many little sur- 

 prises are promised. 



You need not come to Cleveland 

 alone. Bring your wife, or others of 

 your family — they will surely enjoy 

 their visit, as much as you will your- 

 self. The hotels in the city can take 

 care of us all. and the local florists 

 promise us a most hearty reception. 

 Very likely your business owes you a 

 little respite from the cares and re- 

 ^!>onsibiIities of an active year, and 



you will have it in a visit to the con- 

 vention, returning to your labors bet- 

 ter equipi 2d to continue the struggle 

 for something more than mere exist- 

 ence. 



In behalf of the society. 1 invite you 

 to join with us in our effort to make 

 the 1920 convention one of enjoyment 

 and lasting benefit, as well as the big- 

 gest and best among the thirty-six on 

 record. It will be a most democratic 

 gathering, without frills or formalities 

 of any kind likely to disturb the pleas- 

 ures of a visit of which the mingling 

 of good souls is a prime feature. 



A. L. MiLLKK, Pres. 

 Jamaica, New York. 



AMERICAN DAHLIA SOCIETY. 



The Dahlia Show this fall will be 

 held in the Roof Carden of the Penn- 

 sylvania Hotel, :'.:!rd street and 7th 

 avenue. N'ew York City, and will be 

 one of the largest and best exhibitions 

 Xew York or any other city has ever 

 seen. So says President Vincent, who 

 is at present hustling to increase the 

 prize list. Anyone with a five or ten 

 spot to spare for the glory of the 

 dahlia will therefore kindly send along 

 their check to White Marsh, Md.. and 

 receive blessings. The trade space is 

 limited to two thousand feet — the 

 other eight thousand being reserved 

 for individual exhibits. 



