July 3. 19i;o 



PI ORT I CULTURE 



15 



BOSTON FLORAL SUPPLY & SNYDER CO. 



15 Otis— 96 Arch St. 



Wholesale Florists 



BOSTON, MASS. 



Telephones 



Main Z674 

 Fort Ulll 10«J 

 Fort Hill 10S4 

 Fort Hill I0K5 



Largest distributors of flowers in the East. 

 Manufacturers of artificial flowers, baskets, wire frames, etc. 



William F. Kasting Co. 



\A/^holosalo F'lorls-ttt 



SG8.570 WASHINGTON STREET • BUFFALO, N. Y. 



Would like to handle consignments from growers of good 

 Snapdragon and novelties. 



HERMAN WEISS, Wholesale Florist 



55 West 26th Street, New York City 



tion to these quite a family of early 

 flowering Spencers have now been in- 

 troduced. To those who grow primar- 

 ily for garden decoration and cutting, 

 this new class is of inestimable value 

 due to their precocious habit of bloom- 

 ing. By their aid the Sweet I'ca season 

 may I)e considerably lengthened as 

 they begin to flower at least three 

 weeks ahead of the standard varieties 

 when sown in the open. 



With the view of getting some idea 

 of how these early flowering Spencers 

 would behave grown in the open in the 

 British Isles, early last winter I sent 

 a collection of my best seedlings to a 

 friend in the South of Scotland. In a 

 letter received from him the other day, 

 I was surprised and delighted to learn 

 that they were, by experts there, con- 

 sidered superior to the summer-flower- 

 ing Spencers. The explanation given 

 was that the flowers were larger, while 

 the blooming season was considerably 

 extended. The varieties wliich re- 

 ceived his highest commendation were: 

 Mauve Beauty, Primrose Beauty. Im- 

 proved Snowstorm, Exquisite, Enchant- 

 ress, Lavender King, Pink Beauty, 

 Dazzler, Empress and Canary Bird. 



Xo doubt the cool moist climate 

 must have suited them to perfection, 

 for. although the flowers of these early 

 sorts are immense in size when culti- 

 vated under glass, yet in this rather 

 hot locality they do not as a rule meas- 

 are up to the summer-flowering sorts 

 when grown in the open or at least 

 after the weather becomes at all hot. 

 I shall be interested to learn how they 

 do in our cooler northern states and 

 Canada. — American Sweet Pea Bulle- 

 tin. 



George Watson^s 

 Corner 



"Yon in your small corner and me 

 in mine.'* 



E. H. Flood writes from Brussells 

 under date of June 11. reporting all 

 well and having a good time. -No re- 

 port on the Belgian glass business. He 

 promises that a little later. It will be 

 interesting to hear what he has to say 

 on that subject. He will also visit the 

 glass producing centers in Northern 

 France, and expects to put in a week 

 or two in gay Paree. 



And speaking of glass reminds us 

 that the glass men of this country are 

 to have a big time at Atlantic City 

 soon. The National Association of 

 Window Glass Manufacturers will hold 

 their annual convention there .luly T. 

 8 and 9. J. R. .Johnston of Pittsburgh, 

 reports the arrangements all complete 

 and a busy and enjoyable program all 

 complete for the hundreds of mem- 

 bers and their ladies from all parts of 

 the country. The association head- 

 quarters will be at the Hotel Tray- 

 more. 



John Westcott left on the June 2.">. 

 for a visit with his old friend "Jeff" 

 at Atlantic City. We refuse to give 

 ■"JefT" his Sunday name, initials and 

 titles in this report. We have not for- 

 gotten the "sawdust pudding" he 

 foisted on your humble servant at 

 Barnegat some years ago. 



GET YOUR MESSAGE ACROSS. 



Would you cease paying your insur- 

 ance premiums? If you did what 

 would happen? What prompted the 

 taking of the policy? 



The desire to have something for the 

 family when the great day comes. 

 Well, with the same thought in mind 

 how often have you started to adver- 

 tise, and then seeing no immediate re- 

 sults, quit? The only profitable adver- 

 tising is the kind that once started 

 sliould be kept up, and eventually it 

 will help even better than you thought, 

 provided of course, everything is con- 

 sistent with your advertising. 



It not only sells your product but 

 buys good-will so that your ambitions 

 are being constantly put on a higher 

 plane of action. It not only creates a 

 demand for your product but gives you 

 the preference all being equal. 



Try to get your message across in as 

 simple a way as possible. Don't try to 

 do impossibilities. Don't try to make 

 an advertisement appear to exaggerate, 

 but rather, do more than is expected 

 of your ad. and the benefits of adver- 

 tising will be felt a great deal better, 

 Hfnry Pknn. 



Boston, Mass. 



