28 



HORTICULTUKE 



July 10, 1920 



HORTICULTURE 



ENlnblihlird by Williiim J. Sleuarl in liMH 



Vol. XXXII 



July 10, 1920 



No. 2 



ri'BMSHEn WEEKLY IN 



HORTiCULTRE PUBLISHING COMPANY 

 739 Boylston Street, Boston, Mass. 



EDWARD I. FARRINGTON, Editor. 



Telephene Fort Hill 3694 



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Entered as second-class matter December 8, 1904. at the Post Office 

 at BoBtoD, Mass., under the Act of Congress of March 3. 1807. 



One matter was brought up at the convention 



Catalogue of the American Seed Trade in Chicago, 



Inserts that is worth the attention of all seedsmen, 



and for that matter, everybody else in the 

 trade who gets out a catalogue. The matter was brought 

 up by Mr. Alexander Forbes, chairman of the committee 

 on postal legislation and had to do with the use of in- 

 serts or slip-Ins mailed in catalogues. It was pointed 

 out that the authorities require everything of this sort 

 to be bound in or tipped in. If the inserts are loose, 

 extra postage is likely to be demanded. The late Maurice 

 Fuld had experience of this kind. He mailed his cata- 

 logues with loose inserts and as a result was held up by 

 the post office department, the catalogues not being 

 delivered until Mr. F^ild had paid an extra charge of one 

 cent on each copy. At the convention Mr. Forbes re- 

 commended that seedsmen be careful to obtain rulings 

 from their local postmasters before attempting to mail 

 any material about which there may be anj» doubt. We 

 consider that this is very good advire. Likewise it pays 

 for seedsmen to ascertain carefully what the weight of 

 their finished books will be, for sometimes dropping ont 

 only a few pages will make a very material difference in 

 the cost of mailing. New regulations which govern the 

 return of fourth class matter when not delivered have 

 been made by the post office department. They should 

 be carefully studied by any member of the trade who 

 issues catalogues or any matter which goes in this class. 



One of the pleasant episodes in the 



Professor Sargent's course of the convention held by 



Medal the Garden Club of America last 



week was the presentation of ai 



medal to Professor C. S. Sargent, director of the Arnold 



Arboretum. The presentation took place on the occasion oE 



a visit by the delegates to the Arboretum, which was 



thoroughly inspected. As a matter of fact, it was because 



of the location of the Arboretum in Boston that the Club 



held i;s convention this year on the North Shore. The 

 medal given to Professor Sargent was in recognition of hia 

 work for the garden makers of the country, and expressed, 

 the belief of the delegates that he had done more for the 

 advancement of horticulture in the United States than any 

 other person. Nobody who knows the extent and range of 

 the director's labors will deny the justice of this claim. 

 Professor Sargent has made himself one of the most dis- 

 tinguished men of the age. and has showed a capacity for 

 work and an enthusiasm for horticultural interests which) 

 is rare. 



While amateur flower exhibitions in America 

 Flower have not yet reached the high plane of those 

 Shows which have for many years been a feature of the 

 horticultural world in England, yet they are 

 advancing rapidly in this direction. It has been insinuated 

 on many occasions that the people of the United States aa 

 a whole lacked the esthetic qualities necessary to the appre- 

 ciation of exhibits such as attract all classes of people 

 across the water. Any such opinion would have to be re- 

 vised, however, upon visiting one of the shows which have 

 Ijeen held continuously in one city or another throughout 

 the country for the last month. The fact is that the making 

 of ga)dens along well-thought-out lines and the growing oE 

 the best which the nurseryman and seedsman have to offer 

 has been taken up as a means of recreation and pleasure by 

 increasing numbers of people since the close of the war. 

 Seldom has the demand for ornamental plants been so great 

 as this season, and landscape architects report many newi 

 and in some cases elaborate gardens under way, although 

 this work has been restricted to a large extent by the higH 

 cost and scarcity of labor. 



The contrast between the shows of last year and those 

 of this season have been esi)ecially marked in Boston. A! 

 year ago the peony and rose exhibits in June at Horticul- 

 tural Hall found )nany bare tables. This year the tables 

 have been filled with exquisite specimens from scores of 

 gardens and the attendance has been of record-breaking 

 character. 



Truth to tell, the women of the country deserve much 

 of the credit for the present renaissance of flower growing, 

 and especially for the development of the flower show as it 

 is known in America today. Hundreds of women in almost 

 every state have become banded into garden making clubs, 

 with a national organization which has just held a conven- 

 tion at Manchester-by-the-Sea. Almost all of the most im- 

 portant shows have been sponsored by women who have 

 been responsible in a large measure for the artistic results. 



A good example of the flower show carried on today 

 was that given by the Norristown, Pa., Garden Club re- 

 cently. This is one of the most successful clubs in the East, 

 with the keynote of civic welfare and a perpetual effort ta 

 stimulate interest and effort in the beautifying of local 

 environs. One feature of this show was a miniature garden, 

 with a border of old-fashioned garden posies arranged under 

 the direction of Miss Bertha Harry. In the garden was a 

 tiny bird bath, a sundial, well made walks and an artistic 

 gate. In the hall was a real water lily pond, and nearby a 

 bride's table arranged all in white. Adding to the effect of 

 the show were many clever and artistic posters painted by 

 the art students of the Norristown High School, all of them 

 having flower themes. The ladies learned of the work 

 which the students had done along this line and siezed upon 

 them as presenting unique advertising possibilities. For 

 several weeks before the show the best of them were dis- 

 played in various shop windows around town to advertise 

 the exhibits. The flower show is to be encouraged by the 

 trade and by all others who are interested in horticultural 

 papers. 



