Julv 10. 1920 



HORTICULTURE 



29 



FLORISTS' PROBLEMS. 



How They Are Regarded by a Writer 

 in the New York Herald. 



It is finite unusual to find the news- 

 papers giving the intimate details ot 

 the florists' business as does a recent 

 issue of the New York Herald. Evi- 

 dently the article was written or in- 

 spired by somebody who is familiar 

 with the business. Doubtless there 

 are florists who will disagree with 

 what is said about the Hadley rose, 

 however, although there are decided 

 differences of opinion as regards the 

 money making qualities of tliis rose. 

 The article follows: 



In Manhattan alone there are 356 

 retail flower shops and 61 wholesale 

 market firms. 



Seagoing tourists in times when 

 they were commoner, used to help 

 swell the summer profits. Every out- 

 going liner meant a heavy day's sales. 

 Mother's Day is climbing as a factor 

 in the florist world. All sorts ot 

 flowers are taking the place of the 

 rather funereal white carnation with 

 which it was originally celebrated. 

 The coming of Easter after a long, 

 dull Lenten stretch always causes a 

 sudden jump in the market. 



The big problem of meeting the sea- 

 sonal and particularly the one day, 

 special demands is how to make the 

 supply mature on exactly the proper 

 date. The rapidity of that niattiring 

 depending on the sunniness of the 

 weather, it is impossible to set a date 

 on a crop until it is too far along to 

 be materially retarded or forced. A 

 steady, year-through flower habit is 

 what the trade hopes to build up. Its 

 national slogan of "Say it with flow- 

 ers" aims to attain this end. 



Much of the market stock these 

 summer days is outdoor grown. Lilies 

 of the valley, iris and the later asters 

 and dahlias virtually are never blos- 

 somed under glass. In the weeks just 

 past garden daffodils came up from 

 Florida. They, with Florida foms. 

 are about the only large crops that 

 come to local markets from further 

 away than Pennsylvania. 



During the spring months country 

 wild flowers have mingled with their 

 city cousins in the shops. And always 

 there are roses. Although the love of 

 roses in general is never superseded, 

 styles in their shape, coloring, per- 

 fume and stem length change from 

 year to year. The very latest right 

 now. the debutantes of the year, are 

 the pink Dunlop and Pilgrim and the 

 red Crusader. 



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IN 



VEGETABLE SEEDS 



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ef all kloda In qnantlt/ and ot blKbeat «nallt7. 

 au< U qneta for present dellTery er es crawlmr centratt far fatare dellTerr. 



JEROME B. RICE SEED CO., Cambridge, N. Y. 



"Seeds with a Lineage" AU Varieties 



Thoroughly te«ted at oiu* trial pounds, Raynes 

 Park, LxMidon, England. Send for Catalogue 



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Salvia, Petunia, Verbena, SalplaloesU, Aeparacae, 



Cosmos, Candjtnft, Snapdrafon. Lobelia. 



Phlox, Soablofla, Oypsopbila. 



BITLiBS — OladioU, Cannae, Tnberoeei, Caladlanu. DaUlae, 



Anemones, Madeira Tines, Cinnamon Tinea. 

 i;^iUani Aaratnm. Bubmm, Macnlflcnm, per eaee, fll .Ot. 

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If yon have not reeelved our FlorU* list, a poe* ear4 

 wlU bTln« It. 



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12 and IS Fanenll Hall Sqoare 



BOSTON, UABS. 



SEEDS AND BULBS 



128 Chnnrflers St., N. Y. Oly 



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Jamaica, N. Y. 



The Hadley red rose, named for the 

 .Massachusetts city in which it was 

 evolved and probably as beautiful a 

 rose of its color as has yet been grown, 

 is passe. There's a reason, tt didn't 

 pay. In spite of the big price its vel- 

 vety texture and rich coloring com- 

 manded, it didn't yield the proper 

 profit per square foot in the green- 

 house. It had a tendency to go blind, 

 meaning that the eye from which the 

 blossom stalk should develop was apt 

 to die in its early stages. 



Madam Butterfly, a salmon colored 

 elaboration of the i)opuIar Ophelia 

 rose, sells higher than the parent 

 flower because it has the trait special- 

 ly sought for in a pink rose of retain- 

 ing the vivid coloring of the bud in 

 the full blown blossom. 



Mr. Charles F. Boyle, president of 

 Thos. F. Galvin. Inc., is spending the 

 month of July on Nantucket Island. 



AMERICAN SEED TRADE ASSOCIA- 

 TION. 



.■Vt its 38th annual convention in -Mil- 

 waukee, the American Seed Trade As- 

 so<iation elected the following officers: 

 President, H. G. Hastings, Atlanta, 

 Ga. : 1st vice-president. L. L. Olds, 

 Madison. Wis.; 2d vice-president. Alex- 

 ander Forbes. Newark, X. J.; secre- 

 tary and treasurer, C. E. Kendel. 



The new president, Mr. Hastings, is 

 general manager of the H. G. Hastings 

 Co.. of Atlanta, and was born in Spring- 

 field. Ohio, in lSfi9. In 1S84 ho moved 

 to Florida, where he began growing 

 orunges. with the seed and nursery 

 business as a side line. In 1899 a new 

 company was formed in Atlanta, with 

 Mr. Hastings as president. The firm 

 does a very large mail order business, 

 sending out a million catalogues every 

 season. 



