48 



HORTICULTURE 



July 17, 1920 



HORTICULTURE 



KttulilUlit'il liy Williiim 



■it<-«iirl in 190» 



Vol. XXXII 



July 17, 1920 



No. 3 



rrBI.ISIIED WEEKI-T IN 



HORTICULTRE PUBLISHING COMPANY 

 739 Boylston Street, Boston, Mass. 



EDWARD I. FARRINGTON, Editor. 

 Telephone Fort Hill .1094 



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Entered as second-class matter December 8, 1904, at the Post Office 

 at Boston, Mass., under the Act of Congress of March 3. 1897. 



The publicity campaign of the S. A. F. is suf- 



W hat's feiing for the lack of funds. So serious is the 



Wrong situation that Mr. Henry Penn. chairman of the 



committee, has written an open letter which he 



desires to have published. We are giving the letter more 



than usual publicity because of its importance. It follows: 



"Have the Florists had enough of the national cam- 

 paign? 



"Have we had so little success with our national pub- 

 licity as to cause those who have as yet not contributed to 

 feel that it is unnecessary to continue longer? 



"Have we had lack of efficiency in our publicity cam- 

 mittee to continue? 



"Have we had too little results to prove the need of 

 furthering our campaign? 



"Have the florists had too little or too much business 

 since the campaign was inaugurated? 



"Are we going to continue or discontinue this part of 

 the work only Just budding out and only just beginning to 

 prove itself? 



"These are just a few of the questions that come into 

 the minds of those who are interested in the work. 



"Perhaps a little judgment on the part of those who 

 show indifference to the work might assist those who 

 have already contributed and who have been interested 

 since its inception, and might solve our problem. 



"What's the answer?" 



HENRY PENN. 



More 

 Labor 



Apparently the labor situation is easing up a 

 bit. This is the result of closing or partly 

 shutting down of the larger industrial estab- 

 lishments. After all though, this isn't a great 

 help to the florist or grower because most of the 

 men who apply for work are wholly inexperienced. A 

 few of the older hands are coming back, but relief is 

 not so great as might be wished, although the situation 

 is tempered by the fact that lack of coal may necessarily 



cause a curtailment of greenhouse work all along the 

 line. It is the farmers who benefit most by the change 

 in conditions, but unfortunately they had already made 

 their season's plans so that much of the labor which pre- 

 sents itself to them Is turned away. Altogether, the out- 

 look is for an abundance of help by next year. 



It is expected that the gladiolus exhibi- 



An Important tion to be held in Horticultural Hall, 



Exhibit Boston. August 14 and 15 will be a very 



important one and that it will be at- 

 tended by a large number of growers from all pai'ts of 

 the country. It is the date of the annual exhibit of the 

 Massachusetts Horticultural Society, but in connection 

 with it will be held the annual show of the American 

 Gladiolus Society and the first annual exhibit of the Mass-, 

 achusetts Gladiolus Society. In times past, the Ameri- 

 can Gladiolus Society has held its show in connection 

 with the S. A. F. convention, but it was decided to make 

 a change this year with the result that gladiolus growers 

 and amateurs fond of this flower will flock to Boston. The 

 prizes which are being offered are most attractive and 

 should prove a strong incentive if such an incentive is 

 needed to the staging of exhibits on a large scale. 



Florists who have been adding to their real 



Your estate holdings or to the equipment of their 



Insurance establishments should consider the matter 



of insurance. .\11 too often even good busi- 

 ness men neglect to increase their insurance to cover the 

 additional value resulting from improvements. As far as 

 that goes, however, the matter of increased insurance de- 

 serves attention even from florists who have done nothing 

 to add to the value of their property, because the infla- 

 tion which has come all along the line during the past 

 year must necessarily have increased the replacement 

 value to a very large extent. That is to say, if the prop- 

 erty should be destroyed by fire it would be impossible 

 to replace it at anything like the cost which would have 

 been sufficient a few years ago. It is obvious, therefore, 

 that if the insurance has not been increased to meet this 

 situation the florist who suffers by fire will find himself 

 in a bad way. The change has come about so gradually, 

 too, and in such an unusual way, that a great many busi- 

 ness men have given but little thought to the situation 

 which they would be in if a disastrous conflagration should 

 overtake them or any other physical disaster affect their 

 business. 



It is quite possible, and in fact very probable, that 

 values will go down again within a few years, but in the 

 meantime it is very important that the business man 

 should anticipate possible losses from fire. For that rea- 

 son he will be very wise if he takes out additional in- 

 surance to cover the estimated increase in the value of 

 his property and equipment. He need not necessarily 

 make this insurance for a long term, but it will be good 

 business to protect himself in this way until conditions 

 change again, when if he finds he is over insured he can 

 readily make a new adjustment. In fa<rt it is quite prob- 

 able that the insurance company will take some action 

 along this line if property values go back to their old 

 level. The florist's business is to look out for himself, 

 with conditions as they are today. 



