July 17, 1920 



HORTICULTURE 



53 



free bloomer and continues on the 

 strong shoots sent up from the base. 

 The buds are rich yellow but the flow- 

 ers are a cream white. Although a 

 semi-climber this appears to best ad- 

 vantage as a bedding rose. 



Among the polyanthas, or baby ram- 

 blers White Baby Tauseiidschon and 

 Baby Elegance are two that are worthy 

 of a place in any garden. 



Not many of the climbers were in 

 bloom but among the early bloomers 

 were noted the following: 



Paul's Scarlet Climber (W. Paul. 

 1916) This rose wherever we have 

 observed it has been in splendid condi- 

 tion this year. At Itliaca its merits 

 have been verified in other seasons. 

 Its glorious color and long keeping 

 qualities while on the plant are two 

 of its merits. 



Aviator Bleriot (Fauque, liilO) This 

 rose in bud, or flower is a decided at- 

 traction to a garden. Its beautiful 

 orange and yellow buds are very beau- 

 tiful. 



Rugosa repens alba (Paul, 1900) A 

 pure white flowered hybrid rugosa 

 with very free blooming qualities and 

 a trailing habit. For covering banlvs 

 or boulders this rose deserves to be 

 better known as it remains a long 

 time in bloom and is much earlier than 

 Rosa Wichuraiana. 



Seashell (Dawson, 1916) A large, 

 beautiful, single, pink variety. 



Purity. Christine Wright and Climb- 

 ing American Beauty were magnificent 

 pillars of bloom where grown on posts. 

 These three are indispensal)le. 



The display of climbers will con- 

 tinue until the 20th or 25th of July. 



A. c. Beat- 



coming GLADIOLUS SHOW 



The schedule of the first annual ex- 

 hibition of the Massachusetts Gladio- 

 lus Society has just been issued. This 

 show will be held in connection with 

 the exhibition of the Mass. Hort. So- 

 ciety on August 14 and !■''. Saturday 

 and Sunday, and it ia expected to at- 

 tract a large amount of attention. A 

 liberal prize list has been prepared 

 and classes arranged so as to give 

 everybody a fair chance. There is a 

 long list of prizes open to all, including 

 eleven offered by Chas. W. Fairbanks 

 of Lexington, many specials, which 

 classes are also open to florists, and 

 classes for amateur and private garden- 

 ers, including several specials offered 

 through the Mass. Hort. Society by 

 Miss Case of Hillcrest Farm, Jelle 

 Roos of Concord and others. Copies 

 of the schedule may be obtained from 

 Robert R. Walker, Secretary. Mans- 

 field. Mass. 



Forctnq Bulbip 



IMPOltTED. DOMESTIC 

 COLD STORAGE. 



7or eyerif montfi in the year w fime <rome 

 to offer the ^ronVr . Prompt ifhipmenttf on 

 isea^ronaoie <rtock. Infoi'tnation and priceo- on iutur'e 

 cropo- maturing. ^=^ ^l^ITE U(5^^ — 



thina 



CHICAGO 





ore NEW YORK 



CALL 



THIS SEASON»S NEW ROSES 



PILGRIM CRUSADER PREMIER RUSSELL HADLEY 



\\> are receiving daily !^lii|>iiient(> of tliese uew Roses, in laree quantities, and 

 ean furniNli same on short notice. 



He lia\e a larce stocl* at all times of choice C.\KX.\T10.\S, OKCIIIDS, 

 V.VI.I.KV and -\ .M K K I ( .\ X KE.Vl TIKS. 



Tel., Main 6367 

 5948 



WELCH BROS. CO. -«' °Bo^To""'>fvsr'''''' 



Little Talks on Advertising 



I have been much interested in an 

 advertisement being put out by the 

 concern in Mt. Vernon, N. Y., which 

 styles itself "The House of Flowers." 

 It uses part of a column in a local 

 paper to give helpful hints for the 

 benefit of its customers. At the head 

 of the advertisement is a very attrac- 

 tive drawing of an idealistic flower 

 bowl arrangement. Below is the ad- 

 vertising matter, as follows: 



Making the Most of Cut 

 Flowers 



Start right by purchasing freshly 

 cut blooms. Pill the vases within an 

 inch of the top with fresh, cold 

 water. Remove a small portion of 

 the stems with a sharp knife and set 

 up each stem one by one. Do not 

 crowd, aim at showing off each indi- 

 vidual flower. Deep vases should 

 first be loosely packed with rush 

 grass to prevent smooth-stemmed flow- 

 ers falling out of position. 



Stand the vases in a cool position 

 out of direct drafts and hot sunshine. 

 Change the water daily, cutting off a 

 small portion of the stems when 

 doing so. 



House of Flowers 



Phone 116 Mount Vernon. 

 Proctor Building 



A great deal of good advertising can 

 he done in the form of helpful hints 

 like this. The readers of the paper 

 will naturally assume that the adver- 

 tiser who puts out copy of this kind 

 will be glad to be of assistance in any 

 other way. It helps to establish a feel- 

 ing of confidence which is a real asset. 

 Comparatively few florists appreciate 

 this phase of advertising, but it is 

 well worth considering, although, of 

 course, not to be carried too far. There 

 are times and occasions when it is im- 

 perative to set forth the specific articles 

 which are for sale, with the price, as 

 has often been stated in these articles, 

 hut for a dull season when the 

 chief aim is to keep the name of the 

 advertisers before the public, copy like 

 this is to be highly considered. 



Several changes- are being made in 

 the store of C. B. Thompson Co. of 

 Louisville, Ky. Especially noticeable 

 improvements are the new windows 

 which have been added. 



Mr. John Klaus, a well known green- 

 house man at Greenwood, Mo., was re- 

 cently married to Miss Wally Bauer. 



It is understood that the Cottage 

 Gardens Flov.'er Co., of Eureka, Cal., 

 has been purchased by Mr. P. F. Rosa- 

 ia. 



The Lord & Burnham Co. have com- 

 pleted a new greenhouse for W. W. 

 Walker, at St. Catherines, Ont., and 

 the house has been filled with 5,000 

 carnations and 5,000 chrysanthemums. 



