Auj;iist 7. 1920 



II (» irr 1(1' I.T V R K 



103 



come from such support — we all need 

 it, we can all have it, but we must 

 roach out for it. What say you? 



John YorsG, Secj'. 

 43 West 18th Street, 

 New York. 



We have been fortunate in securing 

 as a speaker at the Convention ses- 

 sion on Wednesday afternoon, August 

 18th, which will be devoted mainly to 

 the Publicity Cjimpaisn. .Mr. S. R. 

 Latshaw. adverlisinR director of the 

 Butterick Piiblishini; Company, pub- 

 lishers of Delineator. Everylwidy's 

 Magazine. Woman's Magazine. Rom- 

 ance, and other well known publica- 

 tions. He is an expert in piiblicity 

 and in institutional advertising, and a 

 noted speiiker. He relumed recently 

 from a trip to the Pacific Coast, where 

 he made quite a study of association 

 advertising, even sitting in some of 

 the board meetings of these associa- 

 tions. He is well known in Cleveland ; 

 the Secretary of the Cleveland Adver- 

 tising Club recently wrote to the Sec- 

 retary of the Advertising Council of 

 the Chicago Association of Commerce, 

 who was in quest of speakers, that 

 .Mr. Latshaw had made the biggest hit 

 of any of the speakers last year who 

 spoke before the Club. This gentle- 

 man, with .Major O'Keefe will be a 

 pair of speakers at this session whom 

 everybody w^ill be delighted to hear. 

 John You so, Secy. 



THE S. A. F. CONVENTION 



Cleveland, Ohio. August 17. 18, 19. 



The Secretary of the Swiety. ar- 

 rived in Cleveland on July 27th. where 

 he will remain until after the Con- 

 vention. His first day was devoted 

 largely to a conference with Vice- 

 President, F. C. W. Brown and Di- 

 rector H. P. Knoble, at which details 

 in connection with the gathering were 

 discussed. 



While every' effort has been made to 

 arrange for the holding of the Con- 

 vention sessions in the Exhibition 

 Hall, conditions render this impossi- 

 ble, and it has been decided to hold 

 all meetings in the ballroom of the 

 Hotel Hollenden. only three short 

 blocks away, in a direct line, and less 

 than five minutes walk. The second 

 floor of the Ninth Garage will be used 

 for the Trade Exhibition instead of 

 the third floor as originally planned, 

 and the change is advantageous, as 

 floor arrangements provide for a bet- 

 ter display of exhibits. 



Exhibits not yet forwarded should 

 be shipped consigned to the Exhibitor, 

 in care of the Convention of the Soci- 

 ety of American Florists and Orna- 

 mental Horticulturists. Ninth Garage. 



IF In need of RELIABLE NURSERY STX3CK 



that U well grown, well dug and weJl packed 

 Send to the BAY STATE NURSERIES 



»*oUtaU and Retvil NORTH ABINGTCXM, MASS. 



PLEASE YOUR CUSTOMERS 



by furnishing them with 



Framingham Evergreens, Trees, 

 Shrubs and Roses 



FRAMINGHAM NURSERIES 



FramiDgham, Mass. 



We Have on Hand the L argest Stock of 



BOXWOOD 



RHODODENDRONS 



All Shapei Parsons' Hardy American Seedlingi 



1,000 BAY TREES ah size. 



MONTROSE NURSERIES 



Narawlcs: "MONTROSK" 

 Wakofleld Center, Mb«8. 



N. F. McCarthy co., Prop». 



Office and Salesroom: lit Arch Si. 

 BOSTON. MASS. 



THE ST. MARTIN STRAWBERRY 



WITH A MEW RECORD 



The Newport HortlcuHural Society bae JuBt awarded it First and Second 

 prizes, and a Silver Medal, making seven crnsecutlvc years of prize winning fur 

 this now famous Strawberry. 



Potted plants daring: Augast and Septemlter at $5.00 per dozen. 



LOUIS GRATON, 



WhitmaD,! Mass. 



Originator and Intrcducer 



St. Clair Ave. and Kast 6th St., ne\e- 

 land. charges prepaid. An arrange- 

 ment has been made with the Garage 

 management to store any shipments 

 that may arrive before the Conven- 

 tion, at a nominal charge. 



Everything jioints to a most success- 

 ful convention, esj.etially in point of 

 attendance. The entertainment to be 

 provide<l will be qviite in keeping with 

 the importance of the gathering. 



On arrival at Convention Hall, mem- 

 bers should register at the Secretary's 

 ofBce. This is most important. Cards 

 tor admission have been issued to all 

 members in good standing. Members 

 not yet in good standing for 1920 can 

 facilitate matters if they will send in 

 their cheques for the $5. annual dues, 

 now, so as to receive their cards ahead 

 of the Convention. All cards must he 

 shown at the entrance gate. 



Any exhibitor having an exhibit or 

 l)art of an exhibit which it is desired 

 the Judges should pass upon, should 

 send in to the Secretary a description 

 of same as far in advance of the 

 opening date as may be convenient. 



Great difficulty is found in the way 

 of procuring office desks for exhibit- 

 ors, but flat tables will be provided in 

 place of them to the extent possible. 

 Arrangements are being made to sup- 

 ply "horses" and table tops suitable 

 for use as exhibition tables, which, It 

 is expected, may obviate the necessity 

 of meeting high charges of carpenters 

 and others. 



Copy for signs should be sent with- 

 out delay to the Secretary, care of 

 Hollenden Hotel, Cleveland, so that 

 the same may be in readiness at the 

 time of staging exhibits. 



John Touno, Secy. 



