124 



HO RT I CTT LTTTRE 



August 14, 1920 



SPECIAL NOTICE 



Our representatives arc 

 now calling on the flow- 

 er trade with a superb 

 line of Fancy Baskets in 

 all shapes and sizes made 

 especially to our order 

 and representing the 

 latest color ideas and 

 most up-to-date patterns. Also the same in Exclusive Ribbons and other florists' 

 supplies. This is a good time to make your arrangements for the new season now 

 approaching. Drop us a line and our representative will call. 



Those attending the Convention at Cleveland are cordially invited 

 to inspect our Exhibit there and get an idea of the line of goods we handle 



S. S. PENNOCK COMPANY 



THE 



WHOLESALE 

 FLORISTS OF 



PHILADELPHIA 



Vl AUn"* 



NEW YORK PHILADELPHIA BALTIMORE WASHINGTON 



117 W. 28th Street 1608-1620 Ludlow Street Franklin and St. Paul Streets 1216 H Street 



EXCLUSIVE FLORISTS RIBBONS AND SUPPLIES 



their advertisements. Many of us can 

 remember that glorious copy put out 

 by the Pear's soap people, showing a 

 disreputable tramp writing a testi- 

 monial about the soap, "I used Pear's 

 soap three years ago, and have not 

 used any other since." 



We gain, no matter how the slogan 

 is used. It is a wonderful piece of 

 work and is worth all the money the 

 florists can spend on it. Many other 

 Industries would just like to have a 

 slogan which draws as ours does. Do 

 you think they would hesitate to back 

 it up with millions of dollars? We do 

 not seem to be able to collect the really 

 small sum of $100,000 to carry out a 

 campaign which we know would give 

 us returns in millions. Just think of 

 this, Mr. Nonsubscrilier — you stand in 

 your own way while you do not sub- 

 scribe. 



JoHx Yoi'NG, Secy. 



4.3 West t8th Street, 

 New York. 



THE CLEVELAND CONVENTION. 



At the Thursday morning session 

 of the Convention. James H. Herron, 

 a noted engineer and expert in boiler 

 plant efficiency, will give a talk on 

 "Boiler plant efficiency, and how to 

 effect fuel economies." This subject 



is one of great importance to all flor- 

 ists operating greenhouses, as the 

 fuel problem is one occasioning much 

 worry at the present time. 



John Young, Secy. 



Many of our members at the close 

 of this present week will be on the 

 eve of starting for the convention 

 city of Cleveland. Several, no doubt, 

 are already on the way. Judging 

 from the reports received, there is 

 every reason to believe that the at- 

 tendance at the convention will be 

 very large. 



The matter of hotel reservations 

 has had splendid attention from the 

 local committee, and evei-ybody will 

 lie comfortably housed. 



I wish personally to thank all who 

 have arranged to honor the conven 

 tion through their presence, and it is 

 my fervent hope that they will enjoy 

 their visit and return home the bet- 

 ter for having taken the journey. 

 Our Cleveland brethren are sparing 

 no effort to make our stay in their 

 city most pleasurable, and, without 

 doubt, all of us can make it profitablo 

 through what we shall see and learn 

 of interest to us in our respective 

 lines of business. 



The fifth city assures us a most 

 hearty welcome, let us in return give 



our brethren there the biggest con- 

 vention of our society on record. 



A. L. MxLLER, President. 

 Jamaica, New York. 



CLEVELAND CONVENTION 



TRADE EXHIBITION 



The following are additions to the 

 list of exhibitors previously published: 

 Acorn Refining Co., Cleveland, O.; 

 Foley Greenhouse Mfg. Co., Chicago, 

 111.; Klus, B. H., Anderson. Ind.; Lind- 

 ley Box & Paper Co., Marion, Ind.; 

 Pierson, F. R. Tarrytown, N. Y.; Quin- 

 cy Art Willow Ware Co., Quincy. 111.; 

 Rugowski, John K., Manitowoc, Wis.; 

 Shaw & Co. L. S., Clevelani, Ohio. 

 John Young. Secy. 



4:! West ISth Street. New York, 



MANY I I.OKInTs 



Add New Department 



TO TIIKIR 151 SIXESS 



A flefUl(-(l trend in recent enrollments 

 in our Correspondenoe School h.TS de- 

 veloped the fact tliMt Florists are aw.Tk- 

 eniii.s to the great pftssibilities in Lauil- 

 seape .\reliitecture and Gardening. Let 

 us tell yon how you ran start a com- 

 plete, well equipped department to 

 handle this hiisiiM'SS 



American Landscape School 



7 H, XBW.\RK, NEW YORK 



