138 



T I (• r l.T UK R 



Aiigii-st 14. 1920 



My Biggest Asset is the Goodwill 

 of My Satisfied Customers ^^ 



Member Florist Telegraph Delivery Association 



124 Tremont Street 



BOSTON, MASS. 



George Watson's 

 Corner 



"Tod Ijd 3'oar sm&U comer and me 

 Ln mine." 



Big improvements are the order of 

 the day at the Pennock Building at 

 16th and Ludlow street, Philadelphia 

 this summer. I'p to this year the 

 main floor and basement have had to 

 suflSce for both the cut flower market 

 and the ribbon and supply department. 

 The second and third floors have been 

 rented out to other businesses. But 

 that policy has had to be abandoned 

 and the whole building will now be 

 occupied by the Pennock Company. 



A new and larger cold storage plant 

 is being installed in the basement 

 covering all the latest, and most up-to- 

 date scientific wrinkles, many of which 

 are quite revolutionary as compared 

 with the systems in vogue five or ten 

 years ago. The balance of the base- 

 ment floor is devoted to the storage of 

 wire work, packing boxes, and various 

 other supplies. 



The street floor will be devoted to 

 the various sales departments of the 

 cut flower market and the cold storage 

 rooms connected therewith. The main 

 ofl^ce will remain on the southern end 

 of this floor, as at present, but will be 

 given more room. 



The ribbon and supply department 

 will be moved to the second and third 

 floors and the private ofiBce of the 

 company will also be moved upstairs. 

 The added facilities available for stock 

 and show rooms, for the ribbons espe- 

 cially, has been Ions needed, and will 

 be a great convenience both for cus- 

 tomers and salesmen. 



Florists baskets are also a big fea- 

 ture and there will now be ample 



opportunity to show the new and im- 

 proved styles for which this house has 

 become famous all over the country. 

 The basket department was small up 

 to ten years ago, but it has grown to 

 be of first importance, especially since 

 1914, and it is now the leader in the 

 market for style, quality, and work- 

 manship. 



We congratulate the company on all 

 these ocular evidences of prosperity 

 here in Philadelphia, and wish them 

 large and continued success. We 

 understand that similar Improvements 

 in cold storage installment have been 

 completed in their New York Store, 117 

 West 28th street, and that it also is 

 up-to-the-minute in all the latest de- 

 vices. Their Washington Store at 1216 

 H. street, will get the same equipment 

 durintr .\ugust and September. The 

 Baltimore Store at Franklin and St. 

 Paul street, already had cold storage 

 improvements, so it can consider itself 

 tjie pioneer in this march of progress — 

 the Progress of Pennock — the leading 

 wholesale cut flower house of Philadel- 

 nhia — and one of the largest — if not 

 the largest — in the country. 



Sometimes it is well to mention an 

 old favorite, as well as once in a 

 while to enthuse on the novelties. 

 This was forcibly impressed o» us by 

 a visit to a friend's home at Chestnut 

 Hill one day, when he pointed with 

 pride to a fine climbing shrub he had 

 against a wall twenty feet up — like 

 ivy, but with small leaves, and produc- 

 ing in the fall red berries that last a 

 long time. Evonymus vegetus is a 

 very attractive shrub, and can be used 

 as a climber. It is a form of radicans 

 and perfectly hardy. 



The nurserymen spell this: "Euony- 

 nus" — but Bailey says it's an ancient 

 Greek word, and is spelled with a "v." 

 So it's another case of spelling it 

 ■'with a V Samivel — spell it with a v." 

 And spe.'' ing of "Samivel" reminds us 

 that Samuel S. Pennock says a fine lot 

 of this vegetus has been grown by the 



Conard & Jones Co. and that they are 

 making a specialty of it. So any one 

 who wishes to get a few nice plants 

 of this, may take the hint. 



Where shall we go to get anything 

 inspiring? Where shall we go to get 

 a new thought? A new idea? How 

 can we make some money? Never 

 mind about our eternal salvation. The 

 present is enough for us. How can 

 we make some money? Give us a new 

 idea. In the olden days all these new 

 ideas were born over a friendly Mac- 

 pherson. Even the traditional self- 

 reserved Macpherson, began to get 

 human after the second, and if there 

 was anything worth while in the neigh- 

 borhood he'd tell you. But now. You 

 can't even have a first, let alone a sec- 

 ond. Which is the reason for the 

 query — where can we get anything in- 

 spiring? Frank Ross, who has just 

 returned from a Saginaw trip says try 

 Quebec. He called there and he says 

 its some city. In.spiration there is as 

 heavenly as it ever was on the Gram- 

 pian hills or the highest mountains of 

 Kentucky and you can put pep in your 

 system and your business; think up 

 new ideas; invent new methods and 

 make yourself a leader in the world 

 just as the Almighty meant you to be, 

 instead of jumping around Sanson 

 street in Philadelphia, and spending 

 your time wondering when they are 

 going to mend the crack In the Liberty 

 Bell. The old bell was busted once, 

 so the question is shall it remain 

 busted? If we mend it where it should 

 be mended it will not be in Quebec 

 but in Washington. And to reach 

 Washington we've got to start from 

 home, every state in the Union from 

 Maine to California. Listen to this: 

 "The minimum of government and the 

 maximum of individual responsibility; 

 that is Charles .A. Dana's definition of 

 democracy. — Waco Times-Herald. The 

 founder of the New York Sun had a 

 head on him even it he did come from 

 Boston. 



