Ausust L'l. 1920 



HORTICULTURE 



EDWARD REID 



WHOLESALE FLORIST 



1619-21 Ran.cead St.. Phlladelphl., Pa. 



CHOICE BEAUTIES, ORCHIDS, VALLEY, ROSES 

 and all Seasonable Varieties of Cut Flowers 



Wired Toothpicks 



Manufactured by 



W. J. COWEE, Berlin N. Y. 



lO.WO 93-50 60,000 $U.dO SampU fr««. 



For Sale by Dealers 



GEORGE B. HART 



WHOLBSALE FLORIST 



24 Stone St. Rochester, N. Y. 



CUT FLOWER BOXES 



EDWARDS FOLDING BOX CO 



mahTufacturers 

 PHILADELPHIA. PA. 



Henry M. RoBinson Co. 



55-57 West 26th Street 



and 430 Sixth Avenue 



Telephone: 

 Parragut 13 and 3180 



For All Flowers in Season Call aa 



THE LEO NIESSEN CO. 



1201 Race St. Philadelphia, Pa. 



CHARLES E. MEEHAN 



WHOLESALE FI,OKI>T 



9 South Mole Street 



Orders nnd Consipnments Sitlirited 



PHILADELPHiA 



DREER'S 



ZLORIST SPEaAX.TIKS 

 'RIVBRTON" HOSE 



Furnished lengths up 

 to 500 ft. without seam or 

 ioint. 



Tbi HOSE fir thi FLIfttST 



K-inch, per ft., 23 c. 



Reel of 500 A. " 21 c. 



a Reels, 1000 ft. " 20 c. 



J^-inch, " 19 c. 



Reels. 500 ft., '■ 18 c. 

 Couplings furnished with- 

 out charge 



H ^l RY A. DREER 



7t,f7 16 Cieatttat Si. 



ratLADGLTHlA, Pa. 



When writing to advertisers kindly 

 mention HORTICULTURE 



( Uuie the expense of any of the exhil)- 

 itors. which possibly was double that 

 amount. So that it is safe to say that 

 tlie amount of money that is involved 

 outside of the value of precious plants, 

 etc., spent, its about $150,000.00. 



REPORT OF HENRY PENN, CHAIR 



MAN OF THE PUBLICITY 



COMMITTEE 



In part .Mr. Penn's report was as 

 follows: 



Who of us will deny that one of the 

 most important steps of progress made 

 in the floral world was the influence 

 caused by our Publicity Campaign, 

 and this in view of the small outlay 

 actually expended. It is a tribute to 

 our craft to have had so many who 

 had the spirit of foresight and gener- 

 osity to link up and put our slogan 

 •'Say it with flowers" across, and at 

 such short order as to have already 

 made of it an international by-word. 



We have succeeded beyond our own 

 dreams in our national campaign lor 

 the small appropriations expended so 

 far, but your committee feels the need 

 of more tinancial assistance in order 

 to give the impetus to our work for 

 next year, and we hoi>e that some 

 plans will formulate that will make 

 this possible at this time. Everyone 

 acknowledges the importance of this 

 statement, and advertising in order to 

 become efficient must be used frequent- 

 ly, or else the ci^mpaign fails. .\nd 

 to do this we should plan to spend 

 at least $100,000 for next year. The 

 florists are sold on the publicity cam- 

 |)aign but we must have a better meth- 

 od of receiving our subscriptions than 

 that which we have pursued the past 

 two years, although we are grateful 

 for the start and the success already 

 made. 



Make the convention this year one 

 of the best we ever had. but let the 

 master-hand of Fred Ammann's past ef- 

 fort be one of the salient points of gen- 

 erosity of purpose that might be emu- 

 lated by others who would like to 

 serve their profession, so that all may 

 benefit by sharing each other's suc- 

 cess. And your national publicity 

 campaign is the way to solve your 

 problem for bigger and better busi- 

 ness. 



Advertising is the spark of electrici- 

 ty that ignites the gas to make the 

 engine go. and with its motion every- 

 thing else moves. It was this factor 

 that was the weakest part of our busi- 

 ness, but thank the stars, v.-e have 

 opened our eyes to its benefits and we 

 are going to keep it up. 



Today advertising is synonymous 

 with marketing and many a national 

 advertiser at the recent Advertisin.; 

 Men's Convention held at Indianapolis 



Ho flure and Ret .Meyer ThreudH and take 

 no other. 



— WIVL P. FORD — 



Wholesale Florist 



107 W. 28th Street, NEW YORK 



Telephone 53S5, Farra^nt 



Oall and Inapeot the Best Kfttabllshment 



in the M'holeftale Flower UUtrict. 



E. CHILL CO. 



Wholesale Florists 



»«e^lHiVI^I^^, IIM^. 



PiMka* mention Horttonltnre when wrltlac. 



RCED (SL KELLER 



128 West 25th St., New York 



Florists' Supplies 



We manufacture all our 



iital DisiEis, Baskets, Wire Work &Novtltii$ 



aod are dealers lu 



Decorative Glassware, Growers and 



Florists* BeQnl8lt«8 



THE KERVAN CO 



Fresh Cut Decorative EvergreenB 

 Highest Standard of QaalltS'. lArceat 

 Stock in America, Write for Illustrated 

 CataloE of Greens and Florists' Supplies 



119 W. 28th St., - - NEW YORK 



FUTTERMAN BROS. "//:!";." 



CONSIGNIMENTS SOLICITED 



101 West 28tli St„ NEW YORK CITY 



Telephone, Watkins 9T61 



WE WANT MORE SHIPPERS 



We have a numerous clientage of New 

 York City buyers and the demand exceeds 

 our supply. This is especially true of 

 Roses. We have every facility and abund- 

 ant means and best returns are assured 

 for stock consigned to ds. 



Addrens Tour Shipments to 



UNITED CUT FLOWER CO., INC. 



lU W. 28th St., New York 



D. J. Pappas, Pres^ 



FRANK J. REYNOLDS CO. 



Wholesale Florists 



Boston C«-operatiTe Flower Market 



260 DEVONSHIRE STBKBT 



BOSTON, MASS. 



MICHI'GAN CUT FLOWER 

 EXCHANGE, Inc. 



WHOLESALE COMMISSION FU)IUSTS 



ConslKvments SoUoHed 

 Hardy Fancy Fern Oar Sp«ciaUy 



264 R«NDOlPtl SL OETKOfT, Midi. 



