Mi-2 



HORTICULTURE 



August 21, 1920 



THE 

 BOaXR OF 



URequalled Fuel Economy 



KrMMheU DoUars, the bM* bj taM 

 ItT*. Forty rcKn' mzmi ! «■— . 



THB QCAUTT FI^OB OF BOSTON 



Regarding the Kroeaehell, It la the 

 b««t w* likTe vrer bad and utlitae- 

 tar; b«T<uid oar tzpccutloni. It beata 

 up eap«clallj qalck «Dd bat saved at 

 eonaldeiably already Id tbe prlc« of 

 (ael. Wbao w« ar* In need of anotber 

 boiler wa will (Ito tba Kroeacball tha 

 flrtt eonalderatfon. 



(BIrned) 



WM. W. BDOAK CO., 



WATHBUBY, MASS. 



Na MaaowT— Na Tabaa 



TUBia^SS BOIUEB 



Kroeschell Bros. Co., 



«M W. Brla M. 

 CHICAGO 



When You Buy -Get a Kroesciiell 



t,n6,XM aq. ft. •t riaaa waa aamlppad w1«k 

 Kroetcbell Ballara dnrljir tha jwmr of U16. 



OHIO'S OKUEBBATED CTCI.AM^ 

 8PECIAU8T 



After nalns jonr No. 12 KroaaebaU 

 Boiler I came to tba eonclaalon tbat 

 bad I to iDttall mora boilers It would 

 be tbe Kroeaebell and no otber. It 

 really Is a plsatnre to beat, ne tronble 

 to get tbe deatred heat In a rery ibort 

 time. 



(Signed) CHRIST. WINTERICH, 

 DBFIANCB. OHIO 



C\OM OIL 



The Recognlied Standard IntecUelde. 

 A apray remedy for green, black, whita fly. 

 tbrlpt and aoft scale. 



FUNGINE 



For mildew, rnst and other bllgbts affect- 

 ing flowers, frnlts and vegetablea. 



VERMINE 



For eel worms, angle worms and other 

 worms working in tbe soil. 



Qnarts, $1.00; Gallon, $3.00 



SOLD BT DEAI.ER8 



Apbioe Manufacturing Co. 



MAnlSON. N. J. 



Save your plants and trees Just tba 

 thing for greenbonaa and outdoor aaa. 

 Destroys Mealy Bug, Brawn and White 

 Scale. Thrlps, Red Spider, Black and 

 Green Fly, Mites, Ants, etc., withaat 

 Injury to plants and wlthoat odar. 

 Used according to directions, oar staad- 

 ard Insecticide will prevent ravages aa 

 your crops by Insects. 



Non-poisonous and harmless to user 

 and plant. Leading Seedemea and 

 Florists have used It with wonderful 

 results. 



Destroys Lice In Pooltry Ilensea, 

 Fleas on Dogs and all Domestic Pet*. 

 Excellent as a wash for dogs and other 

 animals. Relieves mange. Dilute with 

 water ."iO to 50 parts. 



V4 Pint, SOc.; Pint, 60c. j Qnart, 90a.; 

 H Omion, $1.50; Gallon. f2.S0; B Gal- 

 lon Can, $10.90; 10 Callon Can, t^O.OO. 

 Direction on packsse. 



LEMON OIL COMPANY 



Bi|t. i. m W. Liriagtoi SI. W6mm. Ml 



of the Advertising Clubs of the world, 

 said that the sooner we called adver- 

 tising the means of marketing, the 

 sooner we gave it its rightful power, 

 when it w^ill receive its fullest bene- 

 fits, and we as florists having had only 

 two years of its experiences national- 

 ly, have a great deal to be thankful 

 for, particularly in the results already 

 shown. 



We have the material and the 

 money but we lack the foresight of 

 going into this publicity campaign in 

 the proper way. We should spend and 

 receive at least three times the 

 amount we have, to show you ade- 

 quate returns to prove the worth of 

 advertising. 



And last, but not least, who among 

 us will not say that since we have 

 begun a national campaign that other 

 lines of big business have had a high- 

 er regard for the florist, both as a big- 

 ger man, as well as being better 

 known. When it comes to being 

 known, take an unknown concern and 

 one that is well advertised — which of 

 the two will attract you? On the 



same idea, who of us after seeing and 

 hearing of the S. A. F. and O. H. and 

 its "Say it with flowers" program, 

 would like to see it discontinued. 

 Hasn't it given you genuine pleasure 

 and pride to know that you are a con- 

 tributor towards makin.s; it a success 



and that you are going to keep it 

 moving? 



At the evening session, balloting 

 for the next place of meeting showed 

 Washington. D. C, to be the favorite 

 place of the delegates, and the next 

 convention will be held there. The 

 Washington contingent were very ac- 

 tive in rooting for the Capitol city and 

 assured the delegates of a warm wel- 

 come. 



During the evening the President's 

 reception was held at the hotel Hol- 

 lenden. It was a very enjoyable 

 though entirely informal event. Presi- 

 dent Miller received many congratula- 

 tions on the success of his adminis- 

 tration. 



Wednesday was given over largely 

 to discussions, and to the reports of 

 Henry Penn, chairman of the publicity 

 committee, with an address on Pub- 

 licity by Major P. F. O'Keefe of Bos- 

 ton. In the evening Max Schling of 

 New York gave an address on the use 

 of flowers in decorations, illustrated 

 by lantern slides. This proved very 

 interesting and profitable. 



NEWS NOTES. 



At a meeting held at Horticultural 

 Hall, last Saturday, Mr. Theodore A. 

 Havemeyer, of New York, was made a 

 member of the executive committee of 

 the horticultural conference on quaran- 

 tine 37. Mr. Havemeyer will represent 

 the New York Horticultural Society. 



E. M. F. Jessup, who is engaged in 

 the nursery business at Nor walk, Ct., 

 was recently married to Miss Theresa 

 Wilkins. 



H. P. MERKICK 



Jlr. A. J. Botthman of Adams, Mass., 

 one of the best known florists in Berk- 

 shire County, recently suffered the 

 amputation of his right leg below the 

 knee. The operation was made neces- 

 sary by a difficulty which has troubled 

 Mr. Botthman for the past year. 



