210 



HORTICULTURE 



September 11, 1920 



stand, by the way, that Meyer & Co. 

 were the first manufacturers to intro- 

 duce the greon smilax and florists' 

 threads throughout the world. 



Mr. John Scheepers of New York saw 



my recent note about the scarcity of 

 Spanish iris and tells me that his firm 

 has been growing this iris for two 

 years now in California, tlie first plant- 

 ing having been made in the late fall 

 of 1918. Mr. Scheepers says that the 

 second shipment from these plantings 

 is already on the way east. While 

 considerable success has met the effort 

 to grow this iris in the west, there 

 have been plenty of difficulties to en- 

 counter, among them a nlague of go- 

 phirs which has carried oft a great 

 many bulbs. It is necessary to charge 

 an unusually long price in order to 

 make the venture pay. 



Ex-president A. L. Miller, of the S. 

 A. F., seems to have a fine thing in 

 Primula malcoides Townsendii. He is 

 pusliing it by sending out attractive 

 cards carrying a picture of rhe plant, 

 but not being in colors the picture can- 

 not show the pleasing lilac-rose shade 

 of the blooms. Evidently the plant has 

 made a hit wherever shown because it 

 has received first class certificate of 

 merit from the New York Florists' 

 Club, the Nassau County Horticultural 

 Society, and the Oyster Bay Horticul- 

 tural Society. The flowers are pleas- 

 ing, not only for their color but also 

 for their size, individual blossoms be- 

 ing as large as a twenty-five cent piece. 

 Altogether, Townsendii seems to be a 

 revelation in the baby type of prim- 

 rose. 



Mr. F. R. Pierson, of Tarrytown, is 

 acquiring a wide reputation as a speak- 

 er, especially on horticultural subjects, 

 although that is only one of the many 

 topics about which he talks well. He 

 is about to speak before the Western 

 New York Floricultural Society, on 

 September 17. in Rochester, and the 

 Rochester people gave him a flattering 

 advance notice. The Chronicle says: 

 '■Mr. Piersor is credited with havnig 

 introduced the commercial cultivation 

 of Easter lilies, both in Bermuda and 

 United States, as well as doing recog- 

 nized work in the improvement of 

 ferns, roses and carnations." His sub- 

 ject on September 17 will be "The Ad 

 vancement of Rose Growing and Horti- 

 culture in General." 



A seedman's windows on a main 

 travelled street should always be made 

 educational. When one goes by a good 

 seed store and sees the windows filled 

 up with fve hundred little peck bags 

 of lawn grass — how tame and unin- 

 teresting that is! If on the contrary 



one passes another where the lawn i.s 

 shown, with the seed standing, and in 

 various stages of development with 

 plenty of pictures and attractive ac 

 cessories all around, what a difference! 

 And note how the crowd will stop to 

 study the latter, while they will pass 

 the former with hardly a glance. 

 When the season is passed for sowing, 

 then is the time for blooming plants 

 And have the boys around to book the 

 orders for later delivery. The boys 

 should not be too forward about the 

 booking. Let them be apparantly for 

 information. The business will come 

 natural enough, in due course, without 

 being forced. Don't jew them. That 

 ruins the whole thing. 



Some will say my gracious we 

 haven't time to bother about windows. 

 We are too busy as it is. everybody 

 working overtime now. That may be 

 true, and yet there is a valuable asset 

 going to waste and the wise executive 

 should find a way. Never leave the 

 window dressing to the apprentices. 

 Job belongs to the best man in the 

 l.ouse. And he should be given com- 

 mand of everything and every body 

 and ail the assistance needed. It is 

 like the catalogue. Who writes and 

 illu3trate.s the catalogue, the lumpers 

 of the house? The apprentices? The 

 stenos? Not much! That job belongs 

 to the best man in the house and the 

 head of evory department has to jump 

 in and co-operate. Well, it's the same 

 thing with the window but, glory be, 

 that gets as far less attention as a rule. 



Why not use your connection with 

 the F. T. D. in a business-like way. A 

 plan adopted by Samuel Murray of 

 Kansas City has merit and is worth 

 the consideration of other florists. Mr. 

 Murray gets out a neat little folder for 

 distribution in the trade. It is called 

 "Facts About the Florists' Telegraiih 

 Delivery" and reads as follows: 



The Florists' Telegraph Delivery 

 Association was formed for the pur- 

 pose of enabling the retail florist to 

 give better and broader service to his 

 patrons. 



It is possible now for anyone buying 

 flowers to have them delivered through 

 his local florist via the Florists' Tele- 

 graph Delivery, anywhere, any time, 

 any place, and feel assured of guaran- 

 teed service through the seventeen 

 hundred members belonging to this 

 wonderful organization. 



The Meaning of Guaranteed Service 

 Each member of the organization 

 puts up a cash bond when he joins the 

 association, guaranteeing to fill all or- 

 ders entrusted to him by his fellow 

 members, promptly and carefully. 

 The customers can feel assured at 



New Violet **Duchei$" 



This Is a great Improvement on Prin- 

 cess of Wales — Deeper Shade and more 

 uniform, also a much better and surer 

 producer and better keeper and ship- 

 per, also more fragrant. General ap- 

 pearance when bunched away ahead of 

 other Tarletles Exceptionally easy to 

 propagate. Should be planted In tke 

 beds earlier than Princess. 



It will pay you to bo tn for 

 DUCHESS. And DO IT NOW— before 

 this fine lot Is all grabbed up. We offer 

 Large field grown clumps of DUCHESS, 

 and the other two as follows: 



100 1000 



DUCHESS $15.00 $120.00 



LADY CAMPBELL 12.00 100.00 



PRINCESS OF WALES.. 10.00 g.'i.OO 



M.VRIE LOUISE 10.00 9.-> 00 



<iOV. HEKKICK 12.00 15.00 



C. U. LIGGIT 



Wholesale Flantsman 

 Bnlletln Bnlldlnff PHILADELPHIA 



MiCHELUS 

 BULBS 



White Cailas (Aethiopica) 



CLE.VN. HE.VLTHV BII.BS 



Dc.z. 100 1000 

 IV4 to IV- iu. rtiam.. $1.25 $.S.0O .«7.-i.no 

 IV2 to 1% in. diiim.. 1.75 12.00 IKi.on 

 1% to 2 in. diam.. 2.25 16.50 l.")0.00 



to 21^0 in. diam. 



2.75 20.00 180.00 



Godfrey Everblooming 

 Calla 



A popular variety for either cut-fl*»wer 

 or pot plant sales. Excellent for de- 

 sign work. 



Doz. 100 1000 

 First size. 1 inch 



diam. up $1.75 $12.00 .$110.00 



Maunnntl). I'i inch 



diam. up 2.00 1.3.50 125.00 



Narcissus 



P.\PEK WHITE GRANDIFLOB.V 



^^'e handle only the improved true 

 type which proilu<-os the large flowers. 

 100 1000 

 First size, 1.3 ctm. up (12.50 



bulbs in case) $2.75 $21.00 



Monster Bulha. 1-4 ctm. up 



(1000 bulbs in case) 3.00 25.00 



DUTCH BULBS .VRE ARRIVING NOW 



Place .vnur order now if you have 

 not already done so. 



Also all other Seasonable Bulbs, seeds 

 and Supplies. 



SEND FOR OIR NEW WHOLES.\LE 

 PRICE LIST, it you do not receive a 

 copy. 



INICHELL'S SEED HOUSE 



316-518 Jlarkct .Street, Philadelphia, Pa. 



FIELD GROWN 



Carnation Plants 



100 1000 



•JOOO Delight $15.00 $125.00 



5500 Ward 15.00 125.00 



100 Henora 15.00 



1000 Bernice IS.OO 



W. D. HOWARD 



150 Sooth Main St, Milford. Mass. 



