September 11. 1&20 



HORTICULTURE 



217 



EDWARD REID 



WHOLESALE FLORIST 



1619-21 Ranslead Si.. Philadelphia. P*. 



CHOICE BEAUTIES, ORCHIDS, VALLEf, ROSES 

 ud all Seasonable Varieties of Cut Flowers 



Wired Toothpicks 



Manufactured by 



W. J. GOWEE, Berlin N. Y. 



10,000 $ti.r)0 50,0(M» ?n.00 Sumplo free. 



For SiUe hy Dealers 



GEORGE B. HART 



WHOLESALE FLORIST 



24 Stone St., Rochester, N. Y. 



CUT FLOWER BOXES] 



EDWARDS FOLDING BOX CO 



'.' MAf^UFACTURERS , 



; Philadelphia; PA. 



Henry M, Robinson Co. 



55-57 West 26th Street 



and 430 Sixth Avenue 



Telephone: 

 Farragut 13 and 3180 



For AU Flowers in Season Call on 



THE LEO NIESSEN CO. 



1201 Race SL PhUadelphia, Pa. 



CHARLES E. MEEHAN 



WHOLESALE FLORIST 



9 South Mole Street 

 Orders and ConnlgnmentB Solicited 



PHILADELPHIA 



When Writing to 



Advertisers Please 



■Mention 



HORTICULTURE 



HElCn ft NASH, Inc. 



Whotetak Cmiwiision Florists 



56 and 57 West 26th 9tr*«t 



^'•"^^cat* ™ '•^W YORK 



color combinations. Some beautiful 

 artistic effects are spoiled by the in- 

 troduction of some colors that "fight" 

 with the others. Because you have 

 some flowers that need using, but do 

 not go well together, is no reason why 

 you should make them up. 



Don't make a pillow like I saw in 

 a florist shop not long ago. In it were 

 cattleyas, Columbia roses. Ward car- 

 nations and a tew odds and ends of 

 other flowers left over. The effect 

 was enough to "jar" the least ar- 

 tistic sense of any person. If the 

 dead person to whose funeral It was 

 going was artistic in the smallest 

 degree, it would wake him from his 

 lasting sleep. Pardon me for saying 

 that the effect of this pillow was 

 "fierce." 



Have your designs and made-up 

 pieces simple and with a harmony of 

 color. It will save you flowers. Art 

 is not extravagant, but is economical. 

 You will agree with me when I say 

 that a mass of flowers is not artistic. 

 It may be effective, but not always 

 pleasing to the eye. A few flowers 

 in a vase, design or bouquet is far 

 more pleasing. Getting an effect 

 that is pleasing to the eye is the first 

 lesson in art. Right proportion and 

 harmony of color follow. 



Flora! Arrangement 



Art in floral arrangement is a big 

 subject and one worthy of a paper by 

 itself. I have said enough here, I 

 hope, to make you think of what effect 

 your work has upon the aesthetic 

 senses of your customers. A florist 

 has great possibilities. He has tlie 

 beautiful natural material, and it is 

 his opportunity to use it to advantage 

 to show his original ideas. 



Keep your store clean and up-to- 

 date. Do not overcrowd it with stock. 

 .\ few specimen plants and a few ar- 

 tistically filled vases or baskets will 

 be more effective and pleasing. The 

 same remark ajjplies to your window. 

 The day is past when an ui>to-date 

 florist crowds all his stock into his 

 window, irrespective of whether the 

 different flowers and colors go well 

 together or not. The window display 

 is the best advertising the retailer 

 has. and it should always be lovely 

 and beautiful with seasonable stock 

 and new ideas. It tells the public the 

 kind of business you are conducting. 

 Does your window say you are a first- 

 class florist or a second-rate one? 



The question of prices is worthy of 

 some consideration. I am not a be- 

 liever in high prices, but I think the 

 retail florist should be paid well 1'or 

 his product and ideas. "A laborer is 

 worthy of his hire." Nor am I in 

 favor of the cutting of prices. Bar- 



||B',E'i^Tl'i|li:THE'WORll.D' 



JoJ^ri'ie.MtyERirHBEAoCo! 



Be Bure and gvt Meyer Thread§ and take 

 no other. 



— WM. P. FORD — 



Wholesale Florist 



107 W. 28th Street, NEW YORK 



Telephone 6335, Farraffot 



Call and Inspect the B«Bt £«tabllBhment 



In the U'holeHale Flower DUtrlct. 



E.G.HiLLCO. 



Wholesale Florists 



PVI^HIIWI^Nia, IIM^. 



Please mention Horticulture wlien writingr. 



RKED (EL KCLLER 



122 West 25th St., New York 



Florists' Supplies 



We manufacture all onr 



iital DisifBS, Baskets, Win Wirk &Novtltiis 



and art" dealers lu 



Decorative Glassware, Growers and 



Florists' Beaoislteg 



THE KERVAN CO 



Fresh Cut Decorative Evergreens 

 IIiKheHt Standard of Quality. Largest 

 8tock in America. Write for lUuNtrated 

 Catalog of Greens and Florists' Supplies. 



119 W. 28th St.. - - NEW YORK 



FUTTERMAN BROS, "^/^'r/' 



CONSIGNMENTS SOLICITED 



101 West 28tti St., NEW YORK CITY 



Telephone, Watkins 9761 



WE WANT MORE SHIPPERS 



Wc have a nnmorons clientage of New 

 York City buyers and the demand exceeds 

 our supply. This is especialiy true of 

 Roses. We have every facility and abund- 

 ant means and best returns are assured 

 for stock consigned to us. 



Address Your Shipments to 

 UNITED CTT FLOWER CO., IN'C. 



Ill W. 38th St.. New York 

 D. J. rnppas, Pres. 



FRANK J. REYNOLDS CO. 



Wholesale Florists 



Boston Co-operatire Flower Market 



260 DEVONSHIRE STREET 



BOSTON. MASS. 



MICHIGAN CUT FLOWER 

 EXCHANGE, inc. 



WHOLESALE COMMISSION FLORISTS 



Consignments Solicited 

 Hardy Fancy Fern Our Specialty 



264 RANDOLPH ST., DETROIT, MIC«. 



