256 



HORTICULTURE 



October 2, 1920 



MICHELL'S 

 BULBS 



White Callas (Aethiopica) 



li.K.VN. HEALTHV Ul l-US 



Pi.z. 100 1000 

 11,4 to m In. ,liam.. $1.2ri $8.00 $75.00 



Godfrey Everblooming 

 Cada 



A popular variety fur either cut-flower 

 or pot plant sales. Excellent tor de- 

 sign work. 



Doz. 100 1000 

 First size. 1 Inch 



diam. up $1.75 $12.00 $110.00 



Mammoth. IH inch 



diam. up 2.00 13.50 12o.00 



Narcissus 



PAPER WHITE (;K.\NDIFI>0BA 



We handle only the improved true 

 type which produces the large flowers. 

 100 1000 

 First size, 13 ctm. up (1250 



bulbs In case) $2.75 $21.00 



Monster Bulbs. 14 ctm. up 



(1000 bulbs in case) 3.00 25.00 



HYACINTHS. TILII'S. NARCISSI 

 AND OTHER SE.VSON.VBLE BVLBS; 

 .\l.SO SEEDS .VND SUPPLIES. 



SEND FOR OIR NEW WHOLESALE 

 PRICE LIST, if you do not receive a 

 copy. 



MIGHELL'S SEED HOUSE 



.>16-,-il8 M.\RKET STREKT 

 IM1IL.\DELP1II A. r\. 



FIELD GROWN 



Carnation Plants 



100 1000 



2000 DeliBht $15.00 $125.00 



5500 Ward 15.00 125.00 



100 Benora 15.00 



1000 Bernlce 18.00 



W. D. HOWARD 



150 South Main St, Milford, Mass. 



AMBLER SCHOOL REOPENED 

 The School of Horticulture for 

 women at Ambler, Pa., has again 

 opened its doors after the summer va- 

 cation, and with a large attendance. 

 The greenhouse and gardens are very 

 attractive, and are being carried on 

 under the instruction of Miss Irene B. 

 Nicolson. Miss Edith Thomas, in- 

 structor in poultry husbandry, has 

 been recently added to the staff. Miss 

 Ruth Anne Gerhard leaves the school 

 this year, having accepted a position 

 at the National Park Seminary, Forest 

 Glen, Md. 



Little Talks on 

 Advertising 



Joseph, the Florist, of San Francis- 

 co, realizes the value of having one 

 striking announcement to catch the 

 eye when using newspaper space. One 

 of the neatest pieces of copy which we 

 have seen recently has been used by 

 him in the San- Francisco Chronicle. 

 The advertising takes only about three 

 square inches, but has a large amount 

 of white space to frame it, which is 

 always a good point, and has a catch 

 line in large black type, the words, 



ORIENTAL PODS 

 The second line reads: 

 "The ideal floral gift — they keep in- 

 definitely." 



Then in small type, boxed in the 

 middle of the space, Mr. Joseph goes 

 on to say: 



"We are shipping these pods to all 

 parts of the United States and Europe. 

 If you wish to remember your absent 

 friends with these beautiful tokens, 

 we suggest that you place your order 

 at once, as the supply is limited." 



I think there is no doubt that copy 

 of this kind has brought the Joseph 

 store a lot of good business. There is 

 enough of mystery about the announce- 

 ment to encourage people to visit the 

 store to see what these remarkable 

 Oriental Pods can be, and once there 

 the majority of them probably have 

 made purchases or left orders. Inci- 

 dentally I might say that these pods 

 are exceedingly useful for decorating 

 a store window. They always attract 

 attention, and have been used by many 

 florists with distinct success. 



The Foster Floral Co.. of Oklahoma 

 City, have also been getting out some 

 good copy lately. They use the stock 

 cut at the top of the copy to attract 

 attention, and underneath in a lead 

 box make the following announce- 

 ment: 



Flowers by Mail 

 Regardless of where you live in Ok- 

 lahoma you can get Foster's flowers, 

 crisp and fragrant, by mail. A letter 

 to us with your name and address will 

 start them to you or to any persons 

 to whom you wish to send them. 



Flowers packed in wet moss and 

 oiled paper in a neat box. Rushed to 

 destination by special delivery parcel 

 post. 



For mail delivery, add 35c. to check 

 or money order. This also pays for 

 insurance. Or for $1.00 additional, we 

 can send flowers by telegraph to any 

 address in the United States. 



SPECIAL OFFER 



CHOICE JAPAN IRIS 



True to Name 

 LAROE UNDIVIDED CLUMPS 



Can be divided into four to six strong 



divinionN, ~5c. eacli. 

 Amt. No. 



1000 120 Sano-watashli, double, tall, 

 pure white, early. 

 GOO 122 Bandai-no-nami, double, tall, 

 very free, white, showy yel- 

 low i)end. 

 75 123 ShiKa-no-namami, double, 



large, purple splashed. 

 ■10 123 Sofu-no-Kai, double, mid- 

 seasou, large, light blue 

 veined purple. 

 100 137 Kasugano, double, light blue, 

 faiutly veined royal purple. 

 50 157 Wase-Banri, single. large, 

 pale l)lue splashed royal 

 purple. 

 !50 166 Iso-n€>-nanil, double, blue, 

 splashed and blotched purple. 

 75 149 Manadzuna, single, royal 



blue, blotched white. 

 100 9 Ho-o-jo. double, white, over- 

 laid delicate pale blue. 

 50 23 Shiritaki, single, t^ll, pure 



white. 

 40 IS Namnri-shl-bon, double, late, 

 purple, blotch and overlaid 

 blue. 

 100 26 Sivibijin, single, rosy purple. 

 75 40 Single, royal purple. 

 70 103 Single, rosy pinij, suffused 

 with carmine, 

 .".on 200 Pyramid, double, large, deep 

 blue, suffused with royal 

 purple. 

 20 201 Crcin, double, tall, royal 



blue, veined white. 

 800 200 Kumo-no-nye, double, late, 

 rich royal purple, suffused 

 with royal blue. 

 We are now dividing and transplant- 

 ing our Japan Iris. This list is the 

 cream of many varieties imported from 

 Japan and Europe. .j_. 



The Elm City Nursery Company 



Woodmont Nurseries, Inc. 



Ney>r Haven. Conn- 



IntroduoTS of BOX-B.\RBERRY and 



IBOLIIM PRIVET 



.\SP,\R.*Gi: S PIA .MOSl'S, 3 Inch, $50.00 



per 1,000. 

 VERONA FERNS, 2V4 inch, pot bound. 



tine ptants, $.55.00 per 1.000. $6.00 per 



100. 



NARROWS NURSERIES 



92nd and 1st Ave. BROOKLYN, N. T. 



Mr. Foster then goes on to give a 

 list of prices, something which I have 

 long remembered as being good ad- 

 vertising, especially if the prices are 

 not too high. 



For a short, concise advertisement 

 showing only two inches, single col- 

 umn of space, Arthur Cann, of Saa 

 Jose, Cal., is supplying excellent copy. 

 He starts it off with "Say It With 

 Flowers." in large black type. Then 

 continues in smaller type: 



"Would you send a message of love 

 or of friendship? Say it with flowers 

 — lovely, fragrant flowers from Cann's. 

 We are ready to deliver your box of 

 flowers anywhere, anytime." 



The Central Floral Co., of Detroit, 

 uses a little side line in its advertise- 

 ment which ought to be helpful. It is 

 generally set in small, black faced 

 type, and reads: "If it is inconvenient 

 to come down, a phone call will satis- 

 fy you completely." 



