October 9. 1920 



HORTICULTURE 



271 



ness. To every thousand people in the 

 United States there are 2:! births a 

 year while there are only 14 deaths. 

 Add the ten marriages to any thou- 

 sand and you get a total of 4,700,iiU0 

 happenings each year in which flowers 

 should have a part. One i)urpose of 

 the Publicity Campaign has always 

 been to link flowers with something 

 joyful, to make them sing the song of 

 happiness rather than to have them 

 in the main remind people of the de- 

 parture of a friend." 



It is evident that many florists have 

 not given siifTicient thought to this 

 object of the campaign, otherwise, 

 surely, they would have given support 

 to the fund which is gradually making 

 this object possible of accomplishment. 

 It Is absolutely necessary that the 

 people be educated in the direction of 

 a more general use of flowers, and It 

 can only be done through well organ- 

 ized publicity. There does not appear 

 to be any question about the result, we 

 have had more than sufl!icient in the 

 way of example to assure us upon this 

 point. AH that Is needed is financial 

 support to enable our Publicity Com- 

 mittee to stick at the work. They are 

 willing to go through with it. Are you 

 willing to support them? Why not 

 settle this question at once by sending 

 into the Secretary your cheque cover- 

 ing your subscription? 



John Youno, Secy. 



13 West 18th Street, 

 New York. 



TWENTY-FOUR HOURS WITH A 

 NON-BELIEVER 



It was a restful night. He rises re- 

 freshed, dresses — his holeproof hose 

 supported by Paris garters, his feet 

 shod in Regals, a Manhattan shirt. 

 Arrow Collar, and a Hart Schaffner 

 and Marx suit, and he is ready for 

 breakfast, when he partakes of Cream 

 of Wheat, Kellogg Corn Flakes, Qua- 

 ker Oats or Aunt Jemima pan-cakes, 

 drinks Yuban Coffee or Bakers Cocoa, 

 sweetened with Domino sugar and pos- 

 sibly a touch of Carnation milk to 

 modify the flavor. 



After breakfast he puts on a Stet- 

 son or a Knox hat, and Adler or 

 Fownes gloves, and starts downtown. 

 As he goes to the office a sign on a 

 dealer's window reminds him of spear- 

 mint gum. At the office he dictates 

 his mail to the Dictaphone which is 

 written on a Remington or an Under- 

 wood typewriter on Old Hampshire 

 Bond paper, and he signs his name 

 with a Wateniian pen. 



At his barbers he is shaved with a 

 Hammer Brand razor, followed with 

 a Pompeian massage and Herpicide 

 or Pinauds on his hair. 



On starting home he lights a Girard 



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PLEASE YOUR CUSTOMERS 



by furnishing them with 



Framingham Evergreens, Trees, 

 Shrubs and Roses 



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Framinghain, Mass. 



We Have on Hand the Largest Stock of 



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RHODODENDRONS 



Parsons' Hardy American Seedlings 



1,000 BAY TREES ah sizes 



MONTROSE NURSERIES 



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Nurseries: "MONTROSE" 

 Wakefleld Center, 



Props. 



Office and Balesroom: 112 Arch St. 

 BOSTON. MASS. 



or a Tom Burns cigar and rides in 

 a Hudson, Packard or some other ad- 

 vertised automobile. His home is 

 painted with Sherwin-Williams paint. 

 There's a Crex rug on his porch. He 

 opens his door with a Yale key and 

 turns up his Mazda light. His kitchen 

 you will find recently made new with 

 ,Iap-a-Iac, filled with the trade marked 

 goods purchased by his wife, such as 

 Campbell's Soups, 'Van Camps Beans, 

 Knox Gelatine, "57 Varieties," Wash- 

 burn Flour, Royal Haking Powder, 

 Nabiscos, Uneedas, ^-owneys Cocoa, 

 Old Dutch Cleanser, Ivory Soap, and in 

 his basement a case of Welch's Grape 

 Juice. 



When he goes to bed at night he 

 puts on his Faultless pajamas, turns 

 off his Tungsten lamp, and seeks re- 

 pose on an Emerich pillow and an 

 Ostermoor mattress. Funny thing 

 about him, though — he doesn't believe 

 in advertising. 



clipped from the "American Seeds- 

 man" to our mutual friend Charles N. 

 Cotter, of Jamestown, N. Y., who in- 

 cidentally, is one of the best students 

 on worldly things generally, in the 

 country. 



Perliaps some of our friends in the 

 craft will appreciate the article as 

 applied to why we should still con- 

 tinue our publicity program. 



Henry Penn, Chairman, 

 National Publicity Campaign. 



How well the above article helps to 

 emphasize the fact that we must con- 

 tinue the use of our slogan "Say it 

 with Flowers" so as to make it world- 

 wide, is the fact that with so many 

 advertised names and products, it has 

 been left out of the list. 



Doesn't the article itself prove con- 

 clusively the needs of more advertis- 

 ing for our slogan, also the helpful- 

 ness of advertising generally. Am in- 

 debted for the article which was 



NATIONAL FLOWER GROWERS' 

 ASSOCIATION. 



There will be a Board of Directors' 

 meeting of the National Flower Grow- 

 ers' Association on October 12th at 

 the Claypool Hotel. Indianapolis, Ind. 



The principal matters to act upon 

 are as follows: Revising Sections 1 

 and 3 of Articles 8 and 10 of the By- 

 Laws: selecting a meeting place and 

 date for the next annual meeting, and 

 considering plans for the organizing 

 of local districts. 



Secretary J. F. Animann. after this 

 meeting, will take a trip East at the 

 request of several locals who ask for 

 assistance. The following schedule of 

 meetings have been arranged: Balti- 

 more, October 15th; New York, Octo- 

 ber 18th; Buffalo. October 19th; Cleve- 

 land, October 20th; Detroit, October 

 21st; with a possible stopover en- 

 route at Pittsburgh and Philadelphia. 

 J. F. Ammanx, Secy. 



