280 



HORTICULTURE 



October 9, 1920 



BOSTON FLORAL SUPPLY & SNYDER CO. 



15 Otis- 96 Arch St. 



Wholesale Florists 



BOSTON, MASS. 



,Fort Hill 1083 

 Xelepbones ] f.^^ J^^,^ jpgg 

 1^ Ualn 2674 



Largest distributors of flowers in the East. 

 Manufacturers of artificial flowers, baskets, wire frames, etc. 



William F. Kasting Co. 



S68-570 WASHINGTON STREET 



BUFFALO, N. Y. 



THIS SEASON'S NEW ROSES 



PILGRIM CRUSADER PREMIER RUSSELL HADLEY 



We are recelTing daily shipments of these new Roses, In larse qaantltles, and 

 ean fnrnlBli same on sliort notice. 



We have a large stoclc at all times of choice CARNATIONS, ORCHIDS, 

 VAXXEY and AMERICAN BEAUTIES. 



Tel., Main Mtt IX/PT PH Rl?ri^ C^Ci 262 DEVONSHIRE STREET 

 ta4t VV Il,L,\^ri DI\\J^. \^KJ, BOSTON, MASS. 



the use of artistically designed win- 

 dow cards telling your message result 

 In sales that more than offset the 

 effort. The glasses should carry an 

 •enlarged name plate near the entrance 

 in gold leaf and a copy of the national 

 slogan in gold script. Cleanliness of 

 interior and exterior is paramount. 



"Picture Slide Advertising while of 

 some value is only valuable in ac- 

 complishing name publicity. The in- 

 dividual is not in the proper receptive 

 mood for reading advertisements and 

 your message often fails to impress 

 him. Concentration and the appear- 

 ance of the same message simultan- 

 eously in all theatres will give better 

 results. 



"Unless advertising is supported by 

 a strong sales and service organiza- 

 tion, ready to respond to every call 

 created by advertising, it cannot be 

 expected to produce maximum results. 

 Even a complaint on quality or serv- 

 ice may be often turned into a profit- 

 able advertisement by a tactful and 

 liberal adjustment. The cut flower 

 box of unusual color and pattern with 

 its attractive tie can create an im- 

 pression of quality, neatness and 

 painstaking attention to delivery. This 

 may be featured by using a box with 

 stripes of pleasing color contrasted 

 with the body color. Your box should 

 always display your name, address 

 and slogans conspicuously. Delivery 

 tags should also be given this treat- 

 ment, it is a good idea to print in- 

 structions for the proper care of cut 

 flowers and plants on the reverse side, 

 even the card envelope should carry 

 your name. 



"We are afforded many opportuni- 

 ties to gain valuable publicity. A 

 bridal window display of a prominent 

 dry goods firm featuring your flowers, 

 a distribution of surplus flowers in 

 hospitals, a complimentary basket of 

 flowers for the opening of a new store 

 or bank, an occasional remembrance 

 of a good customer on proper occasion, 

 the contribution of articles to news- 

 papers, the occasional furnishing of 

 table decorations gratis for club lunch- 

 eons of which you are a member, these 

 are only a few of the many opportuni- 

 ties that present themselves. 



"Your delivery equipment offers an- 

 other opportunity, your automobile de- 

 livery car may be converted into a 

 veritable moving bill board. Besides 

 the name display the national slogan 

 should be emblazoned on the panel. 

 Your equipment is an index to the 

 dependability of your service and 

 should be maintained in the highest 

 standard of appearance and efficiency. 



"An electric sign featuring the name 

 and the word, "Florist" near the en- 

 trance to your store will attract the 

 transient buyer and identify your 

 establishment. A small sign in the 

 window may be used for special offers 

 or to advertise a special service. 



"Back up the F. T. D. for all its 

 worth; it is no longer an experiment, 

 it has made good. What this idea is 

 worth to the florists depends in a great 

 measure upon himself, only by his 

 membership in the F. T. D. and ever- 

 lasting effort and co-operation in giv- 

 ing publicity to this service can it be 

 developed to its rightful size, you're 

 the doctor." 



LANCASTER COUNTY VISITS 

 MARYLAND 



Wtednesday, Sept. 29, was an ideal 

 day for an ideal trip and at 8 a. m. 

 some 30 machines met in Quarryville 

 the starting point for the trip, others 

 followed a little later so that we had 

 considerably over a hundred indi- 

 viduals making the trip. 



After leaving Quarryville the next 

 stopping point was Belair where we 

 met several cars from Chester county 

 and Reading so that we made a good 

 sized party by the time we reached 

 the dahlia fields of Richard Vincent 

 Jr. & Sons Co. of White Marsh, Md. 



To those who had never visited the 

 place before this run through the 

 dahlia and canna fields to get to the 

 green houses was a revelation and 

 the Oh's and Ah's of the ladies and 

 the "darn good stuff" of the men was 

 evidence of the pleasure they were 

 having at the beginning of a perfect 

 day. 



Parking our machines under the 

 direction of the blue coats, who have 

 a busy day handling the thousands of 

 machines this show brings to the 

 grounds, we first visit the show in 

 the packing sheds, being greeted at 

 the entrance by Mr. Richard Vincent 

 Jr., in person. 



This show is such a well known 

 annual feature that it needs no de- 

 scription, expecting to say that it Is 

 better every year, the variation in 

 quality always upward has been very 

 rapid in the three years we have 

 visited the show and the perfection 

 of arrangement and display impresses 

 one as being almost impossible of im- 

 provement and yet each year It Is a 

 new revelation of beauty, showing 

 what can be done with one variety of 

 flower, some greens and the artistic 

 temperament possessed by several of 

 the Vincent boys. 



In the green houses are the usual 

 millions of geraniums all sizes with 

 coleus, fuschia, alternanthera, scarlet 

 sage, lantanas and other stock all in 

 good shape, in fact one of our party 

 insisted that he never saw the stock 

 any better than it was right now. In 

 addition to this immense stock of 

 bedding plants there are a number of 

 houses devoted to ferns and palms in 



