200 



HORTICULTURE 



October 16, 1920 



is for the good of everyone connected 

 with the trade and everyone in the 

 trade sliould do his part. 



I have noticed that a lot of re- 

 tailers take kindly to cut sprays of 

 Biiddleia asiatica. This 1 found par- 

 ticularly true through the Middle West 

 and I believe tliat this flower is well 

 worth a place in every retail store. 

 When well grown It can be cut so as to 

 keep a reasonable time. It is very fra- 

 grant but certainly should be grown in 

 a cool temperature. From what I have 

 observed I also favor the growing of 

 this crop in pots. Small stock from 

 early spring propagating will make 

 good flowering stock in 5 inch pots in 

 the fall and winter. This buddleia 

 blooms from November 15th on Into 

 the middle of January, according to 

 how it is handled, and I am surprised 

 that more is not grown for cut flower 

 purposes. Try it out: you will find 

 that it comes in very handy in the re- 

 tail trade. 



President Breitmeyer Reelected 



Annual Convention of the F. T. D. at Indianapolis^ — 

 President Brcitmeyer's Address 



At the Wednesday meeting of the 

 F. T. D. convention at Indianapolis, 

 Philip Brietmeyer of Detroit was iinan- 

 iraously reelected president. Mr. H. T. 

 Dillemuth of Toronto was elected first 

 vice-president. Max Schling of New 

 York, H. P. Knoble of Cleveland and 

 Edward Sceery of Paterson, N. J. were 

 made directors. The directors subse- 

 quently reelected William L. Rock of 

 Kansas City treasurer and Albert 

 Pochelon of Detroit secretary. 



OILED ROADS 

 Oiled roads are not for our pleasure 

 with horses, but they do help in get- 

 ting our crops to market, free from 

 the dust of the old highways. Did 

 Robert Browning foresee the beauty 

 of the reflections from their mirrored 

 surface when he wrote, "And straight 

 was a path of gold for him?" Ask 

 yourself that question the next time 

 you are setting your faces westward 

 about five o'clock these October after- 

 noons? We are apt to think of the 

 beauty of the olden days and to feel 

 that modern inventions make life 

 more prosiac, but look at our modern 

 highways, even with "the chariots 

 raging in the streets" as foretold by 

 the old Prophet Nahum, "and justling 

 one against another in the broad 

 ways" and see the flood of golden 

 lights which radiates back from their 

 hard surface and you will say with 

 Browning "And straight was a path 

 of gold for him and the need of a 

 world of men for me." 



M. R. Case 

 Hillcrest Gardens, Weston, October 

 10th, 1920. 



The directors of the Allied Florists' 

 Association of Chicago have appro- 

 priated $3,500 to open the fall cam- 

 paign in the first or second week in 

 November with a "Say it with Flow- 

 ers" week, and elaborate preparations 

 are being made to stimulate public in- 

 terest. 



The annual convention of the Flor- 

 ists' Telegraph Delivery Association is 

 being held at Indianapolis as we go to 

 press. The attendance is very large 

 and a great amount of important busi- 

 ness is being put through. The ad- 

 dress of Pres. Breitmeyer was listened 

 to with greatest attention and pro- 

 nounced by all present as one of the 

 most masterful efforts of the kind 

 ever made. It was in part as follows: 



The President's Address 

 What has the F. T. D. done for the 

 profession? If it has done more than 

 one thing which stands uppermost for 

 advancement, it has brought about a 

 credit system hardly equalled by any 

 other Association. It is really a grand 

 corporation which can bring about so 

 much progress as this organization 

 has done. 



We are very grateful for the co- 

 operation of the leading men in our 

 profession, and I fail to see why some 

 florists ignore the privilege of lend- 

 ing their support and enjoying the 

 spirit of co-operation. 



Let us hope that they will awaken, 

 through our efforts and constant en- 

 deavor, to the duty they owe to their 

 fellow men, and to the public. 



There is no excuse for them now, 

 when one stops to consider that only a 

 tew years ago there was a muster 

 organization of fifty seven men, and 

 today we can boast of over seventeen 

 hundred. Have you ever stopped to 

 consider the size of this corporation 

 which you belong to? Do you con- 

 sider the value of your stock? I 

 doubt it very much if you do. I say 

 to you. No stock holdings in your 

 possession earns such dividends as 

 your investment in the F. T. D. 



There is no need for competitive 

 organization. Failure has been the 

 experience "of those who have tried 

 this way. Failure because this organi- 

 zation has a parent, honored by our 



National Government, and this parent 

 will at all times fill your wants. 



I am pleased to say that reports on 

 Service from the smaller towns are 

 most satisfactory, which condition in- 

 dicates the enterprising spirit of the 

 florist in the smaller towns. 



It is the co-operation which can be 

 improved. No place is too small 

 wherever there is a florist, or dealer 

 in flowers. We seek their afilliation, 

 they have as great an advantage as 

 the florist in large cities, in fact more 

 so, because they have seventeen hun- 

 dred establishments serving them at 

 all times. 



Membership 



To my mind the membership of the 

 F T. D. should be unlimited. Every 

 hamlet has a dealer in flowers; I say 

 dealer, because there are many men 

 selling flowers, that have no concep- 

 tion of what brings flowers to life. 



They do not know even the first 

 rudiments of the profession, but since 

 there is no distinctian in law, we are 

 admitted to be a florist. 



It is therefore, the duty of the F. 

 T. D. Florists to educate their brother 

 florist. I have outlined how this can 

 be done. 



We have numerous queries, some 

 object to their local florist becoming 

 a member, chiefly for reasons of their 

 own. and unless the objection is well 

 founded, it cannot be heeded. 



There are cases where a person may 

 not be worthy of assistance, but 

 usually there is a cure for all ills that 

 exist. 



Someone objected to the nationality 

 of a person and stated that in their 

 opinion, the F. T. D. should consist of 

 all Americans. In America this great 

 melting pot, how could anyone be any- 

 thing else but an American. 



Our past experience has taught us 

 that we must make good Americans of 

 all foreign nationalities. It is our 

 duty to make better Americans, as we 

 go along. By kindness, all evil is 

 overcome, and so I say, the F. T. D. 

 stands for advancement, and the day 

 is coming when F. T. D. membership 

 will be 100 per cent American. 



I estimate that 1,700 members aver- 

 age 10 orders per month. This totals 

 seventeen thousands orders. Imagine, 

 five thousand members at twenty 

 orders per month, and see the figure. 

 How they accumulate. Ten cyphers 

 would not suflBce. 



The Flower Shop 

 The flower shop of today has ad- 



