October 16, 1920 



HOKTI CULTURE 



291 



vanced, it is not the shop of ten years 

 ago. "Have you ever studied tlie re- 

 quirements of your shop? Have you 

 taken cognizance of the methods of 

 your competitor? Have you trained 

 your eye to be of service to you, to 

 see that things are done which make 

 for a good condition? 



It has been my good fortune to be 

 connected in the selling of flowers for 

 many years and I rejoice in the pleas- 

 ure it has been for me to watch the 

 developments of this department. 



I have noticed with much satisfac- 

 tion, the improved conditions in the 

 window displays, since the F. T. D. 

 competition has been in vogue. De- 

 troit is proud of having the honor of 

 the first display under the F. T. D. 

 auspices. 



F. T. D. window week should be 

 made permanent, and should be fol- 

 lowed by all our members throughout 

 the countries, celebrating as it were 

 during assembly week. 



Never miss a chance for publicity. 

 One of our stores had a publicity com- 

 pliment paid to its display of trained 

 animals in our show window. This 

 is worthy of mention because it may 

 be applied in a similar manner. This 

 window was arranged in a grotto 

 effect, having family of alligators and 

 turtles. Mrs. Gray in charge of this 

 store, has christened each one of them, 

 and as they performed acro1)atic 

 tricks, they naturally attracted much 

 attention. 



A newspaper reporter evidently 

 amused at the display published a 

 story on this splendid display of wild 

 trained animals. Needless to remark, 

 it was good publicity. 



Many new features have been added 

 to the flower shop of today which 

 have proven essential and profitable. 

 The sale of articles which can be com- 

 bined with flowers has advanced and 

 is applied to many of our leading 

 flower shops. To those who are in- 

 terested I would be glad to give my 

 experience in this line. 



I wish to enumerate a few things 

 for action. Refrigeration is fast becom- 

 ing a problem. We should endeavor 

 to find the most economical methods 

 which can be used in our shops, and 

 here I should like to recommend that 

 an effort be made by the organiza- 

 tion to make investigation and report 

 I heir findings. 



Co-operation in Delivery sliould be 

 given some thought, for surely deliv- 

 ery expense is steadily increasing 

 Packing materials, especially boxes. 

 Can any method be employed for 

 economy in the use of this article? 



A uniform accounting of books 

 especially for F. T. D. members. 

 Also co-operation with the em- 



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IN 



VEGETABLE SEEDS 



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 If you have not received our Florist List, a post card 

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 lloxford Nursery 



SEEDS AND BULBS 



128 Chambers St., N. Y. City 



ployees. \Ve cannot ignore the fact 

 that men and women must be dealt 

 with on an equal basis. 



Directors 



One of the most essential factors in 

 a growing organization, such as the 

 Florists Telegraph Delivery Associa- 

 tion, is its Board of Directors. 



Therefore, care and judgment should 

 be exercised in the selection of these 

 men. 



There are many of our members 

 who are able and willing to give 

 their time and experience, and these 



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A. L. MILLER 



JAMAICA 



NEW YORK 



are the men that should be chosen for 

 the work. 



I would like to recommend that the 

 personnel of your present Board of 

 Directors be considered for further 

 service, because as in other corpora- 

 tions, it would seem the wisest thing 

 to do. 



