292 



HORTICULTURE 



October 16, 1920 



HORTICULTURE 



Eit*bUsh«d by William J. Stewart Id 1»04 



Vol. XXXII 



October 16, 1920 



No. 16 



PUBLISHED WEEKLY BY 



HORTICULTRE PUBLISHING COMPANY 

 739 Boylston Street, Boston, Mass. 



EDWARD I. FARRINGTON, Editor. 



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■mtared at Becond-clasB matter December 8, 1904, at the Post Office 

 at Beaton. Mass.. under the Act of Congress of March 3. 1897. 



The golf clubs of the country are great users of 



Grass the finer lawn grasses. They have had to go 



seed without these to a large extent the past five years 



on account of the war. The situation seems a 



little better this year according to the recent offerings of 



European houses. But the supply is still very limited on 



Pen nemoralis agrostis stolonifera anthoxanthum adora- 



tum and Festuca tenuifolia, so that all the big houses are 



busy picking up all they can capture on these items as 



offered. 



More and more are florists the country over 



Florists realizing the benefits of organization, not 



organizing only in a National way but also in the local 



field. Chicago has been the leader in this 

 respect and has gained an international reputation be- 

 cause of the way in which its florists have gotten together. 

 It is interesting to find that the florists of Xew York are 

 at last falling into line with a broad-gauged plan for co- 

 operative work. As President A. M. Henshaw of the New 

 York Florists' Club says in a circular which he is distribut- 

 ing widely, "The florists in and around New York have 

 been criticized on account of their seeming indifference 

 to any movement which is likely to benefit the trade." 

 There has been a general impression that the New York 

 florists for various reasons would not get together for a 

 united stand. It seems, however, that it only needed a 

 certain amount of prodding to bring about a general ap- 

 preciation of the fact that New York was hurting itself 

 or was being harmed by such criticism. The result is 

 shown in the decision of the New York Florists' Club to 

 attempt a general getting together plan. It remains to be 

 seen whether there will be a general response to Pres. 

 Henshaw's appeal to the members of the five associations 



which include the bulk of the growers, wholesalers and re- 

 tailers to get together and give the whole question a thor- 

 ough consideration at an early date. 



It is not to be expected that any movement of this 

 kind will go forward without a certain number of hitches. 

 Many viewpoints will have to be considered and there will 

 have to be a well developed give-and-take spirit to result 

 in the best good for all. We believe, however, that the 

 New York growers are capable ot getting together on the 

 proper basis and that they will do so. 



It is interesting to find in this connection that the 

 movement has taken shape on the Pacific coast and that 

 the San Francisco florists have already formed an associa- 

 tion which includes every florist in the city except one. 

 Already important results are seen in an arrangement for 

 closing the stores half the day on Sundays with the ex- 

 pectation that complete Sunday closing will follow. Truly, 

 the spirit of co-operation is in the air and every part of 

 the country is certain to feel it sooner or later. 



There never was a more businesslike or 

 The F. T. D. more successful convention of florists 

 Convention tliaii that of the F. T. D., held in Indian- 

 apolis the past week. As was expected, 

 the attendance was large and the interest keen. Florists 

 the country over are beginning to realize this association 

 is of incalculable value to them in the furthering of their 

 business interests. It serves as a medium for co-operation 

 and exchange such as could not be obtained any other way. 

 It was a well deserved tribute to Mr. Philip Breitmeyer, 

 as he was re-elected. President Breitmeyer is an exceed- 

 ingly able official, and seldom has a busy florist been found 

 who would devote much time, energy and concentrated 

 thinking to the advancement of the association. His ad- 

 dress made at Indianapolis was one of the best efllorts of 

 the kind ever heard at a florists' convention anywhere. 

 This was the frank opinion of those present. Mr. Breit- 

 meyer covered the entire range of the association's activi- 

 ties and put his finger on the most important matters 

 which needed attention. There is no question but what 

 he is right when he says that there is greater need for 

 active co-operation. If there is one vlace where florists 

 make a mistake it is in failing to realize the extent to 

 which they are bound together by the nature of the busi- 

 ness in which they are engaged. Of course each individ- 

 ual store must make its special appeal and there will be 

 constant competition, but in the nature of events the de- 

 mand for flowers must be built up by the united efforts 

 of all concerned. No florist with a proper appreciation of 

 an honorable method of doing business can be content to 

 sit back and enjoy the fruits of his fellow workers' cam- 

 paign without doing something on his own part to insure 

 the success of these campaigns. 



President Breitmeyer's whole address was full of im- 

 portant suggestions and meaty statements. It is well worth 

 a careful reading and a deep pondering. The F. T. D. goes 

 forward for the next year with a brilliant set of officers 

 and should prosper as never before. 



