298 



HORTICULTURE 



October 16, 1920 



BOSTON FLORAL SUPPLY & SNYDER CO. 



15 Otis— 96 Arch St. 



Wholesale Florists 



BOSTON, MASS. 



rFort HUI 1083 

 -,...„„„ I Fort HIU 1084 

 Telephones ^^^ HUI 1085 



'- Haln 2574 



Largest distributors of flowers in the East. 

 Manufacturers of artificial flowers, baskets, wire frames, etc. 



William F. Kasting Co. 



\A/i-iolosalo F-|< 



568-570 WASHINGTON STREET 



BUFFALO, N. Y. 



THIS SEASON'S NEW ROSES 



PILGRIM CRUSADER PREMIER RUSSELL HADLEY 



W« are reoeiTlng dally shipments of these new Roses, In large qaantltleB, and 

 oui furnish same on short notice. 



^.^t.J^'" " '"K"" stock at aU times of choice CARNATIONS, ORCHIDS. 

 VALXBT and AMERICAN BEAUTIES. 



T.1 . Main WJT WELCH BROS. CO. 



262 



DEVONSHIRE STREET 

 BOSTON, MASS. 



Randall-McLiOUghlin, the Seattle 

 seedsmen, use very good taste in their 

 newspaper advertising. While they do 

 not indulge in very large space, they 

 make it count by a display which is 

 sure to attract the eye. At the top of 

 their single column advertisement 

 they have a small picture of tulips, 

 with the words: "Holland bulbs for 

 fall planting," in heavy black type 

 printed across the cut. 



The ad then goes on to say: "The 

 greatest stock of genuine Holland 

 bulbs ever seen in Seattle is now in 

 transit and will be on show in about a 

 week's time. The shipment includes 

 hyancinths, tulips, daffodils and free- 

 sias. all of Xo. 1 size and of first-class 

 stock. This is your chance to get the 

 kind and quality of bulbs you have al- 

 ways wanted." It seems to me that 

 this direct appeal concentrating on 

 one subject and presenting it in such 

 an attractive way, is bound to bring 

 results in increased sales, which of 

 course, is what all advertisers are 

 looking for. 



A number of Western florists and 

 seedsmen are thoughtful advertisers. 

 Young & Lrester, of Walla Walla, while 

 also using small place, use it to ad- 

 vantage. They make a very good sug- 

 gestion in one of their advertisements 



when they say: "There are so many 

 beautiful blooms selection is really 

 bewildering. Let us help you make 

 up a bouquet or garner a gathering of 

 cut flowers rich in color and fragrance. 

 Tell us the occasion and we will 

 choose rightly for you." It seems to 

 me that this offer of assistance is 

 likely to find a response from the 

 readers of the advertisement. 



As is naturally to be expected by 

 everybody acquainted with the Holly- 

 wood Gardens, of Seattle, and the tre- 

 mendous business done by this con- 

 cern, its advertising is well handled. 

 These florists are steady advertisers, 

 and consequently are concerned more 

 particuarly in keeping their name al- 

 ways before the public. When oc- 

 casion demands, they advertise special 

 flowers, but as a rule are looking for 

 general publicity more than anything 

 else. One of their most tastefully 

 prepared advertisements is two col- 

 umns wide and has a pen and ink 

 sketch of the Hollywood Store at the 

 top. Underneath in large black type 

 are the words: "Flowers for every 

 occasion," and a little more test to 

 amplify this announcement. The ad- 

 vertisement depends largely, however, 

 on the amount of white space used for 

 its effectiveness. Every successful ad- 

 vertiser knows that white space with 

 a message set in the center or at one 

 side is especially forceful. At the same 

 time the message itself must be worth- 

 while to gain a hearing. It seems to 

 me that the Hollywood Gardens might 

 well use the slogan: "Say it with 

 Flowers" which for some reason they 

 seem to neglect. 



WINTER COURSES AT CORNELL 

 UNIVERSITY 



The New York State College of Agri- 

 culture at Cornell University is pre- 

 pared this winter to offer exceptional 

 advantages to young men and women 

 who are to make flower growing their 

 life work. The short winter course 

 which opens November 10, and con- 

 tinues until February 18, is planned 

 primarily to benefit those who are to 

 engage in the work commercially. At 

 the present time there is keen com- 

 petition among florists and progres- 

 sive young men realize that they must 

 equip themselves w^ith all the informa- 

 tion possible if they are to make a 

 success of the business. 



Two courses are offered for those 

 students especially interested in com- 

 mercial cut-flower and plant produc- 

 tion. The first is "Commercial Flori- 

 culture and Greenhouse Practice," and 

 in this course a study is made of 

 methods of growing standard florists' 

 crops; the second is a course in "Com- 

 mercial Greenhouse and Conservatory 

 Construction and Heating." In addi- 

 tion to the courses mentioned Agricul- 

 tural Chemistry, Soils, Plant Diseases 

 and Injurious Insects are required sub- 

 jects and the student may elect Gar- 

 dening and Garden Flowers, Land- 

 scape Planning and Planting, or Plant 

 Breeding. 



Upon the satisfactory completion of 

 the courses and after a student has 

 subsequently spent a year in practical 

 work, the college grants a certificate 

 of proficiency on the approval of the 

 Professor in charge of the course and 

 the proprietor of the establishment in 

 which the student has been employed. 



During the coming winter it is 

 planned to have a series of lectures 

 by some of the best men in the coun- 

 try who are engaged in successful 

 flower production. This is an oppor- 

 tunity American young men should not 

 miss and there should be a large regis- 

 tration at least of sons of men al- 

 ready engaged in flower production. 



A booklet descriptive of all courses 

 given during the winter In the short 

 session of the College of Agriculture 

 will be sent upon request by the Secre- 

 tary of Cornell University, Ithaca, 

 N. Y. 



