360 



HORTICULTUBB 



December 9, 1920 



some extent by florists, but all of these 

 lilies are excellent for private grow- 

 ing. 



Then there is Lilium Regale, which 

 is just as fine for pot cultivation as it 

 is for growing in the open, a fact 

 which has been demonstrated by sev- 

 eral growers in the vicinity of Boston, 

 notably Mr. Anderson, of the Bayard 

 Thayer estate at Lancaster. Mr. An- 

 derson has had wonderful success in 

 forcing the Regal lily, as has already 

 been noted in these columns. Inas- 

 much as the Regal lily can be raised 

 from seed and flowers in three years, 

 it should prove exceedingly useful, and 

 I trust that the day is not far distant 

 when it will be ottered freely in the 

 markets as a florist flower. 



All the lilies mentioned are stem 

 rooting lilies, and when potting them 

 room should be left for applying top 

 dressing. It is best to keep them cool 

 ■until they start growth, and they often 

 are kept for some time to advantage 

 in a cold frame. It is important to 

 pot all lily bulbs as soon as they ar- 

 rive, for it doesn't take much exposure 

 to the air to cause them to deteriorate. 



In the conservatories at Kew, Eng- 

 land, specially good results have been 

 obtained from L. sulphureum and L. 

 nepalense, where the past season the 

 stems attained a height of nine feet. 



The Arnold Arboretum is doing a 

 splendid service to horticulture the 

 world over by distributing plants of 

 Taiwania, the close relative of the Cal- 

 ifornia Redwood which Ernest H. Wil- 

 son found growing in Formosa on his 

 last trip. About a hundred plants 

 have been propagated in the Arbore- 

 tum greenhouses, and in the past few 

 weeks many of them have been sent 

 away, some twenty going in one lot to 

 England. There is now growing at 

 the Arboretum under glass of course 

 a specimen of this tree about fo\ir feet 

 high. It is the most conspicuous ob- 

 ject In the greenhouse and indicates 

 that the Taiwania would be a very 

 good plant to grow for conservatory 

 decoration. Of course its term of 

 service would be comparatively short, 

 as It grows rapidly, and in a few years 

 would become too large to be used in 

 this way. It makes a very handsome 

 plant, however, and it is very probable 

 that this tree will in the course of 

 time become a familiar object in bo- 

 tanical gardens and arboretums in 

 various parts of the world, even if it is 

 not cultivated widely on private 

 grounds. Unfortunately it is not 

 hardy in New England, but there is 

 every reason to believe that it will 

 thrive in the southern states, and a 

 number of small plants have been sent 

 south for a test. 



Little Talks on 

 Advertising 



Cocmbs, the Florist, of New Haven, 

 Ct., in a large newspaper advertise- 

 ment announcing the opening of his 

 new Flower Shoppe at 978 Chapel 

 street, uses one of the most potent in- 

 ducements for getting visitors into 

 his place of business. He announced 

 that at the opening five thousand 

 Coombs chrysanthemums would be 

 given away to all comers whether 

 they made a purchase or not. Mr. 

 Coombs used the opportunity to em- 

 phasize the quality of his stock by 

 stating that these queen of flowers 

 were grown in his own greenhouses. 

 He then took the public frankly into 

 his confidence, stating that he wanted 

 to make friends and have an oppor- 

 tunity to show the Coombs New Flow- 

 er Shoppe de Luxe— also the quality 

 of the flowers and the kind of service 

 the name Coombs stands for. There is 

 a friendliness and intimacy in the way 

 Mr. Coombs talks to his public which 

 in itself makes a strong advertising 

 appeal. He says in the course of his 

 copy: 



"We have been in the business, 

 growing and selling flowers, tor over 

 fifty years in Hartford. We have two 

 stores there, but we always wanted to 

 come to New Haven, believing it a 

 good field for our efforts, and now this 

 wish is to be gratified. Come to our 

 opening and meet us. We will give 

 you a chrysanthemum as a token of 

 the Coombs' welcome and apprecia- 

 tion." 



It the same line of advertising talk 

 is continued in the future, it is pretty 

 certain that Coombs will be as success- 

 ful in New Haven as he has been in 

 Hartford. 



By the way, it seems that shoppe, 

 spelled with two p's and an extra e is 

 believed to have some psychological 

 etiect on the buying public. In any 

 event, I notice that Papes Bros., of 

 Detroit, in announcing their new store 

 also call it a shoppe. Perhaps the 

 store is a shop when it is small and 

 a shoppe when it assumes larger pro- 

 portions. Be that as it may, Papes 

 Bros, in their advertising are putting 

 out some well designed copy, being 

 attracted first by a halt tone engrav- 

 ing showing a house of chrysanthe- 

 mums, and playing up the announce- 

 ment that the store is "Detroit's Larg- 

 est Shoppe of Flowers." By calling at- 

 tention to several unusual features, 

 the interest and curiosity of the public 

 is certain to be aroused, so that this 



A FINE LOT OF 



GENISTAS 



3-inch pots need shifting to 4-inch 

 pots. 



Will be fine for Easter. 



1200 Plants for $120. 



C. U. LIGGIT 



Wholesnlo PlantHman 

 Bulfetin BuildinE PHILADELPHIA 



GARDEN SEED 



BEBT, CARROT, PARSNIP, RADISH and 

 GARDEN PEA SEED In variety ; alBO other 

 Items of the ahort crop of this past season 

 as well as a full line of Garden Seeds, will 

 be quoted you upon application to 



S. D. WOODRUFF & SONS 



82 Der S» . NEW YOKK and ORANGE COMN. 



SEEDS AND BULDS 



128 



JBobMncfton' 



Chambers St., N. Y. 



8 



City 



School of Horticulture for Women.mc. 



(18 miles from Philadelphia) 

 AMBLER, PA. 

 Offers Two-Tear Diploma Conrsf fitting 

 women for self-support or oversight of own 

 property, beginning January 17, 1921. 

 Practical work in greenhouses, gardens, 

 orchards, poaltry plant, apiary, jam 

 kitchen. Lectures by competent instructors. 

 ELIZABETH LEIGHTON LEE 

 Catalogue Director 



is a good form of advertising, espec- 

 ially when a new establishment is be- 

 ing opened. 



When Papes Bros, pointed out that 

 the equipment of the store is faultless, 

 that the interior arrangements are a 

 marvel of decorative artistry, and that 

 quietly rich backgrounds contrast the 

 colors of the massed fiower displays, 

 the reader inevitably accepts the final 

 statement made by the advertisers 

 that the new store is certain to become 

 one of Detroit's show places. That 

 being true, of course everybody will 

 want to go and see for themselves 

 what the place is like. 



With every new store, the first im- 

 portant thing is to make the public 

 familiar with the fact that it exists 

 and is worth visiting. After that the 

 advertising may be along the custom- 

 ary lines, describing the goods carried. 

 It isn't enough, though, merely to an- 

 nounce that there is a new store in 

 town. Some points must be stressed 

 which will catch the public eye, excite 

 the public curiosity and eventually at- 

 tract the public purse. 



