364 



HORTICULTURE 



December f). 1920- 



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Stearns Cypress Greenhouses 



PECKY CYPRESS FOR BENCHES, CYPRESS TANKS 



CYPRESS HOTBED SASH, GLAZED AND UNGLAZED 



AGENTS FOR EVANS' VENTILATING MACHINES 



Best Stock Prompt Deliveries Right Prices 



ASK FOR CIRCULAR E 



THE A. T. STEARNS LUMBER CO. 



NEPONSET-BOSTON, MASS. 



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Reverting to sprayers, the English 

 pneumatic is a far better tool than any 

 I have seen. The sample I use, con- 

 sidered the best, is a wretched thing, 

 and I would give anything to have my 

 old Holder-Harriden with its long tube 

 and adjustable nozzle. 



For quick renovation of asphalt 

 roads New York has it. By means of 

 a roaring oil blast engine, which 

 pumiJS its flames down a funnel ar- 

 rangement, the old material is quickly 

 softened and scraped away. The new 

 follows quickly, and extremely well- 

 made little engine rollers put on the 

 iinish. 



New York is a great killing place. 

 In July 68 were killed and over 300 

 injured by motor vehicles. For incon- 

 venience and danger some of the ele- 

 vated stations are good examples. 



America is not a cheap place to live 

 in, but it is extremely costly to die. I 

 wonder how some folk manage to meet 

 the charges. 



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A. S. Nodine. of Waterbury, Ct., re- 

 cently suffered a $3,000.00 loss as a re- 

 sult of fire in his greenhouses. The 

 entire crop of chrysanthemums with 

 which he was to supply the wholesale 

 trade, as well as many other flowers, 

 were ruined. 



LET'S GO 

 Just imagine the rice-growers of 

 this country running a co-operative 

 advertising campaign, to stimulate a 

 .greater use for rice, by spending $900,- 

 1)00.00 for the next three years, at the 

 rate of $300,000.00 per year, and then 

 think, if you will, what the florists 

 have been able to do on the small 

 yearly appropriation. Their slogan 

 will be "Eat more rice," — another sug- 

 gestion which probably grew from 

 "Say it with Flowers." 



Have you felt the business depres- 

 sion, as so many other lines are hav- 

 ing at the present, with many of them 

 pessimistic as to the immediate 

 future? 



Yet. in all sincereity, have not the 

 florists cause for rejoicing in the fact 

 that our business, at least with many, 

 is liolding up to last year, and a major- 

 ity running ahead? Does it feel as 

 though we have accomplished some- 

 thing unusual to be able to make this 

 statement that something was indi- 

 rectly the cause, and wouldn't you like 

 to give the National Publicity Cam- 

 paign, backed up by local advertising, 

 part of the credit for this condition, 

 especially where all other lines are 

 falling behind? 



Was there ever a time in the history 

 of flowers, when so much energj' was 

 put into the printed word to create 



more sales for the more general use ol 

 flowers and plants and has not the- 

 effect made it worth while? 



Our campaign has had to rest tem- 

 porarily, for the lack of funds to carry 

 on, the work, and your committee- 

 hopes to start as soon as the amount 

 necessary is available, and perhaps 

 this might serve as a reminder to 

 many who, as yet, have not sent in 

 their subscriptions for 1920. so that: 

 we may make up our budget for 1921. 

 The publicity committee has adopted 

 the best policy for the future, in not 

 making any expenditures until the 

 fund is big enough to go ahead. Much 

 of our recent success in selling flowers 

 has been due t(i the co-operation given 

 by the trade generally, and we must 

 keep the momentum moving, or it will 

 be a much harder task to start again, 

 if we should discontinue for too long 

 a period. 



The committee on publicity will soon 

 make permanent plans for the near 

 future and every branch of the busi- 

 ness will be interested in its outcome. 

 In the meantime, send in your sub- 

 scription for 1920, to the Secretary's- 

 Office, so that the campaign may have 

 proper financial support, and you will 

 have still greater results from the 

 campaign which has been so fruitful 

 to all who have participated. Surely, 

 if the rice-growers of the U. S. A. can 

 raise nine hundred thousand dollars 

 for three years, the florists who have 

 more at stake, both from an invest- 

 ment standpoint as well as being in 

 greater numbers, should be able, in 

 the near future, to do almost as well,, 

 particularly, where we are our own. 

 distributors. 



Will the florists be big enough to see 

 advertising as a potential factor in the 

 marketing of their product, as have- 

 the rice-growers, and as to the possibil- 

 ities—we have the greatest opportun- 

 ity, providing we all pull together, 

 and being optimistic on the future of 

 our business, let's say, "go to it." 



Your check and your co-operation 

 are all we need to make for further 

 success. 



Will you do your part? What is 

 your answer? 



Henky Penn, 

 Chairman. Nat'l Publicity Campaign^ 



NEWS NOTES 



Mrs. A. E. Newell and son George 

 are making extensive improvements to 

 their greenhouse on Riverside St., In 

 Houlton, Me. These improvements will 

 give them more room and make it 

 possible for them to carry on a larger 

 business. 



Wilber Etickson has opened a new 

 flower shop at Manistee, Mich. 



