20 



HARDWOOD RECORD 



into the veneer business and the majority of these newcomers in 

 the trade are distinctly "lunateurs" who have riot yet learned to 

 figure cost with any aeeuraey. The result is that "there is a sucker 

 born every minute" and there are wise buyers out to get the 

 benefit of his ignorance. 



Cincinnati as a Hardwood Center 



The exposition of Cincinnati, Ciucinuati 's hunbermen and Cin- 

 cinnati lumber institutions in this issue of the Record will un- 

 deniably be interesting to the 

 larger proportion • of hardwood 

 manufacturers, jobbers and whole- 

 sale consumers throughout the 

 country. The facts contained in 

 this story will doubtless surprise 

 the majority of lumbermen, in 

 many cases even Cincinnati lum- 

 bermen themselves. The article 

 presents the Cincinnati hardwood 

 situation as never before record- 

 ed in printed and pictured form. 



Cincinnati from small begin- 

 nings, owing to its advantageous 

 geographical situation midway 

 between the great producing 

 fields and the greater consuming 

 regions of southern Wisconsin, 

 southern Michigan, Illinois, In- 

 diana, Ohio, Pennsylvania and 

 New York, where about 85 per 

 cent of the total hardwoods used 

 commercially are consumed, to- 

 gether with the energy and force- 

 fulness and constantly growing 

 coterie of hardwood manufactur- 

 ers and jobbers, has grown to an 

 enviable position as one of the 

 foremost hardwood markets of 

 the United States. While Chi- 

 cago, directly or indirectly, han- 

 dles perhaps twice the volume of 

 hardwoods that pass through the 

 hands of Cincinnati dealers, and 

 Memphis actually manufactures 

 more lumber, Cincinnati is surely 

 in a position that ranks close to 

 that of the great lumber market 

 of St. Louis. There is no group 

 of lumber institutions that has 

 grown with such rapidity during 

 the last decade as have those of 

 Cincinnati, and almost every 

 week brings a new factor into 

 the trade of that great hardwood 

 center. Present indications show 

 that Cincinnati bids fair to out- 

 strip all its important rivals in 

 the quantity of hardwoods handled. 



The feature of the article thfit will appeal most strongly to the 

 average manufacturer and wholesale consumer is the stand taken 

 by the Cincinnati hardwood element, backed by the Cincinnati 

 Lumbermen's Club, in regard to trade morals. The plan adopted 

 by the Cincinnati Lumbermen's Club and endorsed by the ma- 

 jority of Cincinnati lumbermen, insures to every seller or buyer 

 of hardwoods an absolutely square deal in doing business in that 

 market. It is sincerely to be hoped that the good example set 

 by the Cincinnati lumber trade will be followed by other leading 

 hardwood markets of the country, for by such means only can the 

 atmosphere be cleared of at least suspicions of unbusinesslike and 

 unmercantile conduct on the part of all elements of the trade. 



On this polie3' of a square deal the Record is with the Cincinnati 

 contingent first, last and all the time, and it urges both the 

 lumber manufacturing and wholesale consuming elements of the 

 trade that they back Cincinnati in this renaissance of what per- 

 haps might be called old-fashioned business methods just as seri- 

 ously as Cincinnati lumbermen have taken up the project of 

 playing fair with every man. 



Cincinnati means business and business it will get. 



MAKE GOOD 



Make good. 



Cut out "if," "could," and "should," 



And start in to saw wood. 



You can still have the best 



Things in life, like the rest 



Of the men who've achieved 



Just because they believed 



In themselves. You're deceived 



If you think fortune comes 



With a rattle of drums 



And a fanfare of state 



To hand yours on a plate. 



That isn't the way 



That she visits today. 



You must get out and rustle and bustle and hustle; 



You need all your muscle, for you've got to tussle, 



Plunge into the fight, 



Hit to left and to right, 



And keep crashing and smashing. 



Don't let up with your striking 



Till things meet your liking. 



For God s sake, stop bawling — 



Instead, do some mauling. 



It makes the world bitter 



To look at a quitter; 



Fate scowls when she sees 



A grown-up man on his knees. 



A man with his health 



Is a mine jammed with wealth 



Full of unexplored lodes. 



Why, the freckled-backed toads 



Have the sense to keep jumping— 



And here you are frumping — 



Come now, strike your gait — 



It isn't too late, 



There's no such thing as fate! 



Drop that fool talk of "luck," 



Get a grip on your pluck, 



And buck. 



Begin 



To grin , 



And win. -H^-b.rf Kaufman. 



The End of Substitution 



In the history of the hardwood 

 lumber trade, when a particular 

 wood has grown scarce and the 

 price has ranged high, substitu- 

 tion has promptly been resorted 

 to and some other wood has been 

 employed in place of the . old 

 standard favorite. Twenty-five 

 years ago, with a growing scarcity 

 of high types of black walnut 

 which was the favorite furniture 

 wood of the country, there was a 

 cessation of its use for furniture 

 purposes and oak and mahogany 

 became prime favorites, and since 

 that time walnut has been em- 

 ployed only for special purposes. 

 The effect of this transformation 

 has been that walnut goes on the 

 market today with an annual out- 

 put of less than thirty million 

 feet at a price less than prevailed 

 a quarter of a century ago. 



Rock elm, only a few years 

 ago, was a wood that was re- 

 garded as indispensable for many 

 uses, especially in the agricul- 

 tural implement trade. The stock 

 grew short, prices ranged high, 

 and today rock elm is one of the 

 few dragging features of the 

 hardwood market. 



Less than five years ago black 

 ash was considered an indispens- 

 able material for the mamifac- 

 ture of refrigerators. This wood 

 grew short in supply and prices 

 ranged higher than the quality, 

 as compared with available sub- 

 stitutes, warranted. The result 

 has been that refrigerator manu- 

 facturers have learned that other 

 woods could readily be substi- 

 tuted for their favorite black ash 

 and hence this wood is another 

 slow seller, with prices ranging 

 comparatively low. 



Eight now, with every prospect of a manifest shortage in oak of 

 all types, the furniture, interior-finish and other remanufacturers of 

 hardwoods are making strenuous endeavor to utilize substitutes 

 which will take the place of this king of the hardwood forest. 

 The result is manifest: Birch, which has been one of the pariahs 

 of the northern forest— a magnificent wood whose quality was but 

 little esteemed for years — is fast becoming a favorite furniture 

 material and is taking the place of oak. So strong has been the 

 demand for birch that practically every foot of available supply 

 in first hands has now gone into the hands of the jobbing and 

 remanufacturing trade. 



Red gum is another wood wliich is fast becoming a favorite 



