HARDWOOD RECORD 



29 



A new statement of market conditions was 

 discussed and tlie secretary was instructed to 

 proceed witli the issuing of same, starting a 

 canvass immediately. 



The present condition of the finances of the 

 association was thoroughiy gone into, but no ac- 

 tion on this subject was deemed necessary at 

 this time. 



It was decided to hoid the annual meeting 

 of the association at Cincinnati. January IS, 19 

 and 20, 1010. at the Sinton Hotel. 



The question of a program was talsen up, and 

 it was the desire of the board that GiUord 

 I'inchot, head of the United States Forest Serv- 

 ice, be present in person at the next annual 

 meeting, and an invitation will be extended to 

 liim. 



The manufacturers will be requested to bring 

 their stock lists to the forthcoming annual and 

 they will be notified regarding the new feature 

 of trading on the floor. There will be a black- 

 board, on which will be arranged a form, so 

 that the different stocks can be offered and the 

 .selling take place in the regular program. Three 

 hours or more will be devoted to this feature. 



On motion, duly seconded, the Ltoard decided 

 to appoint a committee of five as a permanent 

 committee to carry on the important work of 

 contracts, as to terms of sale. 



The secretary was instructed to use his judg- 

 ment regarding convention buttons or badges. 

 .\ number will be given to each one present at 

 I lie annual, and at the end of each day a regis- 

 ter will be made up and printed in convenient 

 pocket form, so that the diCEerent delegates and 

 others present can become acquainted with each 

 other. 



After other general subjects of interest to the 

 association were taken up and action decided on 

 for the guidance of the secretary's oflice, the 

 meeting adjourned sine die. 



Meeting Technical Publicity Association 



The Technical I'ublicity .Association, an or- 

 ganization composed of the advertising man- 

 agers of leading machinery manufacturers and 

 other technical concerns of the country, held 

 its first monthly meeting for the season of 

 1;mi<)-10 in its headquarters. 1-t Gramercy Park. 

 Ni'W York, October 14. There was a good at- 

 tendance, and ail present enjoyed the informal 

 dinner and the interesting program which fol- 

 lowed. 



The president of the association, Charles S. 

 Uedfield, advertising manager of the Lale & 

 Towne Manufacturing Company, was toastmas- 

 ter. The only extended address w-as that of 

 George French, editor of Advertising and Selling. 

 I'receding his remarks the attention of the mem- 

 bers was occupied with reports of committees. 

 The chairmen who were called upon outlined 

 the work to be done during the winter months. 



Howard M. Post, advertising manager of tlie 

 \A'estern Electric Company, told of plans for 



a systematic, analytical study of effectually trac- 

 ing results from trade paper advertising. The 

 keying method, he said, has proved inadequate. 

 There should be some way of determining the 

 effect of such advertising, he declared. .\t the 

 conclusion of a discussion on this subject, in 

 which every point of view was presented, Mr. 

 Post was made chairman of a committee to out- 

 line this study work for the association. 



"It is about time for advertisers to cease to 

 shy at that word psychology," said Mr. French. 

 His remarks were an interesting presentation 

 of the psychological and artistic aspect of ad- 

 vertising. His hearers were taken into the field 

 of optics, and shown the effect advertisements 

 have upon the eye of the reader. 



Mr. French took as his text the postulate of 

 Hugh Chalmers in a recent address at Louis- 

 ville. Mr. Chalmers he referred to as "the 

 greatest salesman, perhaps the greatest adver- 

 tiser, in the country." This postulate is that 

 every sale by anyone anywhere is made in a 

 man's mind — the mind of the one to become 

 the purchaser. 



In concluding Mr. French restated his thesis 

 in these words ; "It is from science and pseudo- 

 science, from art and physiological-psychological 

 questions such as optics, the groundwork of ad- 

 vertising, that we can gather a great fund of 

 strength and knowledge. Not only that, hut it 

 is a delightful field to grub around and study 

 in." 



Mr. French spoke throughout with much 

 earnestness. His talk was highly appreciated 

 by the advertising men present, among whom 

 were a number of trade publishers. Questions 

 were asked during the course of his remarks and 

 a lively discussion ensued at the close. 



.\fter disposing of business matters the asso- 

 ciation adjourned, to meet again In the same 

 place on November 11. All voted the October 

 meeting a highly interesting and profitable one. 



by is certain. The accompanying picl^ire shows 

 part of his students, and was recently made at 

 Biltmore, N. C. They are surely a manly and 

 energetic looking set of chaps and every one 

 of them deserves success. 



Sailed for Gennany 



Dr. C. A. Schenck, head of Biltmore Forest 

 School, accompanied by forty of his students, 

 sailed on Tuesday for a tour of the German 

 national forests. The remainder of Dr. Schenck's 

 household will continue their studies in the 

 I'isgah Forest during the coming winter and 

 on the return of the German contingent will 

 enter upon their forest duties in April at Town- 

 send, Tenn., at the operation of the Little River 

 Lumber Company. Later in -the season the 

 entire school will be removed to Tomah, Wis., 

 at the operations of the C. A. Goodyear Lumber 

 Company, and perhaps at a later date will visit 

 some logical point in Michigan. The address of 

 Dr. Schenck and his students who are abroad 

 for the next few months will be Darmstadt, Ger- 

 many. 



Dr. Schenck is doing a splendid educational 

 work, and his increased success as the years go 



'Wisconsin Land & Lumber Co. Make Big 

 Purchase 



The largest auction sale ever held in the 

 .Menominee valley was conducted recently when 

 the entire holdings of the William Mueller Lum- 

 ber Company were sold by Court Commissioner 

 ,Tohn E. Tracy to R. C. Flannigan for the Wis- 

 consin Land & Lumber Company of Hermans- 

 ville, Mich., for $375,000. The entire holdings 

 of the concern, including 30.000 acres of land, 

 much of it covered with valuable timb.-'r, a 

 town and a railroad, were disposed of. 



The circuit court, in ordering Commissioner 

 Tracy to wind up the affairs of the company, 

 bad authorized him to accept not less than 

 S373,000. The assets of the company are esti- 

 mated by conservative lumbermen to be worth 

 about $1,000,000. Many of the most promi- 

 nent lumbermen of Michigan and Wisconsin 

 were present at the sale. The William Mueller 

 Lumber Company was established in 1808 in 

 Schoolcraft county, Michigan, where it absorbed 

 large holdings of timber. It became one of the 

 largest and most prosperous firms in that sec- 

 tion, holding immense tracts of timber in School- 

 (raft. Menomiuee, Dickinson, Marquette and 

 Chippewa counties,. with office at Blaney, which 

 town it owned. It also built and operated a rail- 

 road six miles in length. Its enterprise in 1002, 

 when it purchased immense tracts of timber in 

 Chippewa county and founded the town of 

 Blaney, resulted in financial ruin, and after a 

 long struggle against adverse fortune the com- 

 pany turned its property over to its creditors 

 in 1900. 



John E. Da-vis Plant Burned 



Fire in the large sawmill of the John K. 

 Davis Lumber Company of Phillips, Wis., re- 

 cently utterly destroyed the building. Although 

 rain prevented the spread of the flames to other 

 buildings, the sawmill was soon beyond control 

 and in less than an hour it was in ruins. The 

 loss is estimated at $150,000, partly covered by 

 insurance. 



The John R. Davis company built this mill 

 about thirty years ago to take the place of one 

 which was also destroyed by fire. It was one of 

 the largest sawmills in the state. 



A New Southern Hard-wcod Operation 



The Leavltt Land & Lumber Company, a 

 Chicago-Arkansas corporation, has for several 

 months had under course of construction a large 

 l)and mill at Dermott, Ark. This mill is now 

 practically completed and the company expects 

 to have it in operation by November 15. The 



GROUP OF lUl.rMUKE FOREST SCHOOL STCDICNTS. 



