HARDWOOD RECORD 



17 



The 4 L Co. brand needs no intro- 

 duction. It represents a plant known 

 widely and a product known wider 



The 4 L Co. manufacture other things besides hardwood floor- 

 ing. But they manufacture their hardwood flooring on Berhn 

 Hardwood Matchers. 



And they get the maximum quality and quantity from those 

 machines. 



They bought these machmes in competition and bought the best 

 they could get. 



And consequently they got the best because we proved that a 

 hardwood matcher had to be built for hardwood flooring and 

 that our machine was built for that purpose. 



They trademark their hardwood flooring the same as the "Acorn 

 Brand," "Eureka," "Sure Fit," Licking River and others trade- 

 mark theirs. 



A trademark means the guarantee of uniform quality. 



It means the company is back of the trademark every minute. 



The brand soon becomes synonymous with "Quality" and 

 builds the reputation of the Company widely. 



But a trademarked brand is a dangerous thing unless you 

 back it up. 



The trademark, like a rooster's spurs, backs up its crow. 



And the plant that uses our Hardwood equipment can crow 

 as loud as it likes. 



There is one concern who use 8 Berlin Hardwood Matchers 

 whose crow has built their business to an enormous size. 



You can correspond with that concern if you like. 



Berlin Hardwood Matchers 



mean a hardwood flooring machine built for the sole purpose of 

 manufacturing hardwood floormg economically. 



With our Automobile Feed Drive, you have power and oceans 

 of it transmitted readily to the rolls without loss. 



You have a long life durable construction that holds down 

 gear breakage to the minimum. 



You have a speed of feed impossible on other Hardwood 

 Machines. 



You have a cylinder construction both simple, yet containing 

 more metal than any other 6-knife head. 



You have no parts to wear out nor head troubles to expect. 

 You can secure right bevel for the wood handled which can not 

 be accomplished on other machines we know of. 



More little points you don't know. Our business is to study 

 them. 



Our I2-bitted Side-heads, Reverse Feed Device, Double 

 Roller Hold-Down, Grinders and Jointers, Matcher Legs are 

 features shown to you at YOUR Request. 



When you are interested, write. There is nothing you can't 

 find out. 



THE BERLIN MACHINE WORKS, BELOIT, WIS. 



NEW YORK CHICAGO BOSTON SEATTLE SPOKANE COLUMBIA SAN FRANCISCO LOS ANGELES 



