444 TWENTY-SECOND ANNUAL YEAR BOOK— PART VI 



the previous year. We are inclined to believe that this is due 

 to the decline in price, which has enabled a great many people 

 of moderate means to use creamery butter, instead of oleo- 

 margarine, which was the case when butter was beyond their 

 reach in price. 



From a recent report, issued by the Internal Revenue De- 

 partment, we are informed that there has been a 47^% de- 

 crease in the consumption of oleomargarine, during the first 

 nine months of the past year. We also learn from reports from 

 the Federal Dairy Division that there has been a 19% increase 

 in the production of dairy products, these reports are interest- 

 ing, when compared with the reports from cold storage ware- 

 houses, which show that there is less creamery butter in cold 

 storage than on the same date one year ago. This indicates 

 that the consumer prefers butter to oleomargarine, when there 

 is not too great a difference in the price. 



This, also, confirms the fact that the American people pre- 

 fer butter to any of its substitutes. 



In view of the fact that we have had such an enormous in- 

 crease in production, during the past year and with every indi- 

 cation pointing towards still greater production, during the 

 coming year, I would recommend that the dairy interests of the 

 state do all they can to stimulate the consumption of dairy prod- 

 ucts, by appropriating liberal amounts for advertising and 

 educational work, especially such work as is being carried on 

 by organizations, such as the National Dairy Council, etc. 



A great amount of interest is now being taken by our Iowa 

 Creameries in our State Butter Mark or as it is better known 

 and more commonly called our State Brand. We have had a 

 few more creameries each year who have applied for and quali- 

 fied for the use of this Brand, however, the interest has not been 

 as keen as we would like to have it. Market conditions at the 

 time the Brand was originated were not as discriminate, as far 

 as quality was concerned, as they are today and there was not 

 much of an inducement for creameries to go to the expense and 

 trouble of qualifying for the use of the Brand. However, the 

 plants who have stayed by the Brand are now winning out, as 

 market conditions have changed considerably. 



I believe there is a ready market, within the state, which 

 would be willing to pay a premium for all the State Brand 

 Butter which will be manufactured in Iowa for some time to 



