REPORT STATE DAIRY COMMISSIONER 473 



Second — the Freight Transportation is and has been 

 high, amounting approximately to 3c per pound of butter from 

 our station ; this is a nice Httle sum that would pay for advertis- 

 ing and distributing the butter in local markets. 



Third — Deterioration in Transit. The results from this 

 deterioration when butter is at its best benefits no one. The 

 refrigerator car people or the railroad company will not say 

 that your butter is too good to be piled in a moldy, musty car 

 — no, it is to pile it in and take your medicine with the rest of 

 the guys. If you have a poor quality butter the result will also 

 be a heavy cut in price. 



Fourth — Shrinkage. There is usually some loss on every 

 tub of butter shipped. Some buttermakers may think because 

 they allow onehalf pound to every tub that there is no shrink- 

 age — the half pound was given in as good weight I suppose. 



Fifth — Market Conditions. You no doubt are all aware of 

 the fact that market conditions have much to do with the sale 

 of your butter in the big markets. If the goods arrive on a 

 sluggish market and prices are going down, the chances are the 

 goods will not be sold until the bottom is reached. This again 

 results in a heavy loss. In local marketing you will have the 

 goods sold at a high price when you were paying the high price 

 for fat, and when the drop comes you will be paying consider- 

 ably less for fat, so the danger for losing is only slight. 



Now then, why is it not more profitable to develop local 

 markets for your butter in this state? With a Httle advertising 

 and getting right after it you can get good results. 



We have found it considerably harder to get started in a 

 big city with our butter than in smaller towns. Most large 

 cities have one or more creameries where the small towns we 

 furnish have no creamery. 



In giving you our experience how we managed to get our 

 butter started in a city something like 60,000 population where 

 three big central plants are located. It has been whispered to 

 me several times that it is a hard thing to get started in the big 

 cities for several reasons. One of them was the service the 

 city merchant would receive from their home creameries — they 

 would not need to stock up for more than a day's supply, etc. 

 The other main reason was that the majority were boosters for 

 their home product. 



