476 TWENTY-SECOND ANNUAL YEAR BOOK— PART VI 



month that we started out with the parcel post business, and in 

 these eleven months we are well satisfied with what we have ac- 

 complished, and had many more ideas worked out to use in con- 

 nection with our campaign had we gotten warmed up with our 

 competitors but as it was we have got along fine thus far. 



Opportunities for working up a home market for quality 

 butter are good most any where. You may have to figure out 

 your own salvation how it's best to place it on the market so the 

 public can get it. 



But remember that quality and publicity with plenty of 

 tact behind will do the business. 



Try it and see for yourself. 



DAIRY FARMING, THE MOST PERMANENT 

 INDUSTRY 



As a safe and permanent occupation, none of the common 

 forms of farming compare with dairying. Still, many dairy- 

 men have regarded the future of the industry with doubt. 

 Falling prices during the early months of the present year, 

 lead them to wonder and worry regarding their heavy invest- 

 ments in live stock, land, buildings and machinery. Let them 

 consider the following seven reasons why dairying is the most 

 permanent form of farming. We could give more and will 

 gladly do so, if called upon, however, we rest assured that 

 seven good reasons will more than remove the last vestige of 

 doubt from the minds of most people. 



First — Milk and milk products are absolutely essential to 

 life, health, and normal growth. This point is becoming better 

 known year by year to our reading and reasoning public ; as a 

 consequence the consumption of milk and milk products is 

 steadily increasing. So is the use of substitutes, you may say, 

 and you would be right. War prices and highly commendable 

 patriotism popularized the use of substitutes. But none of the 

 so-called substitutes, no matter how extensively advertised, 

 dare meet pure milk products in open battle. Why? Because 

 milk products contain vitamines, and vitamines are absolutely 

 essential to normal health and growth. They are not found in 

 appreciable quantity in other animal oils and in vegetable oils, 

 and it is these oils that form the base of all substitutes on the 

 market. 



Second — During the past five years our population has in- 



