REPORT STATE DAIRY COMMISSIONER 479 



Seventh — The dairy cow is a home builder. Farming, no 

 matter how profitable, never reaches the position of dignity 

 which is its heritage until the farm home becomes so attractive 

 that it is the greatest pride of the entire family, something to 

 be handed down from generation to generation. The growing 

 boy or girl does not look forward with pleasure to the time 

 when they will inherit a mortgage-ridden, impoverished ruin. 

 They do thrill at the thought of a farm both fertile and fair, 

 stocked with the blood left as the breeders' handiwork of father 

 and grandfather. The dairy herd always has stood and always 

 will stand as a symbol of permanence for the good farm, the 

 real farm home, the farm from which the boys are not easily at- 

 tracted to the job in the city nor the girls lured away to the 

 office. 



WORK OF THE NATIONAL DAIRY COUNCIL 



The National Dairy Council has been functioning under 

 its present plan for a period of two years with considerable 

 success and in consideration of financial support from the 

 Dairy Industry is adequately prepared through contact with 

 and co-operation from educational and welfare agencies, as well 

 as commercial, to enter into the following agreement: 



I. To promote a clearer understanding of the service of 

 Dairy Products in the diet of the nation with consequent in- 

 creases in consumption of those products and favorable market 

 conditions by means of 



A. Education work in the schools, colleges, and univer- 

 sities, access to which has been granted by authorities because 

 this is an "Educational Organization." Its help has been sought 

 by over 30,000 school teachers. 



B. Educational, health, and welfare clubs and associa- 

 tions, such as Red Cross, Parent-Teachers, etc., have sought 

 and secured publicity material, pamphlets, speakers, etc., from 

 the National Dairy Council, because it is educational, which 

 service will continue without question. 



C. Conducting milk and Dairy Products campaigns 

 where whole cities and communities join to emphasize the 

 need of Dairy Products in the diet. 



D. The Public Press, Billboards, Window Space, District, 

 State and National Fairs and Conventions, and Commercial 

 agencies, have been used where such service was warranted. 



