480 TWENTY-SECOND ANNUAL YEAR BOOK— PART VI 



During the past year the National Dairy council has sup- 

 plied over four million (4,000,000) pieces of literature to the 

 consuming public, it has circulated three motion picture films, 

 thirty seven picture shov^ slides, four billboard posters, several 

 mechanical devices w^hich graphically demonstrate food values 

 of Dairy Products at fairs and in window displays. The Coun- 

 cil has supervised more than one hundred campaigns in cities 

 and towns fostering increased use of Dairy Products, notable 

 among these being Philadelphia, Cleveland, Minneapolis, St. 

 Paul, Trenton, and Youngstown. It has also maintained 

 booths at the National Educational Association Convention 

 with 8,000 teachers attending and at the American Medical 

 Association Convention with 10,000 doctors present. These 

 functions are increasing almost more rapidly than they can be 

 cared for with the present force of workers — thirty-two in 

 number. 



The results of this type of work and stimulation of interest 

 cannot be presented concretely. However, these facts are per- 

 tinent. During the seven months, March to September, Phila- 

 delphia milk sales were 6.65% greater than for the same period 

 of 1920 in spite of a decrease in population. Detroit reported 

 an increase of 20% over a preceding similar period as a result 

 of a campaign. One milk distributor in a western city said, "M}^ 

 milk sales are 18% greater than in 1920, which I attribute en- 

 tirely to the education work which has been done." Butter pro- 

 duction has been 100,000,000 pounds larger during the first ten 

 months of 1921 than for the same period of 1920 and smaller 

 storage stocks prevailed at the close of the period in 1921. Most 

 leading butter manufacturers state that the educational work 

 of the Dairy Council has stimulated much of the consumption 

 which has made the butter market favorable. The manufacture 

 of margarines during the first nine months of 1921 decreased 

 almost 50% as compared with 1920. And, all of this increase 

 in consumption of Dairy Products has been maintained in the 

 face of a most serious national business depression with de- 

 creased sales of practically all other foods. 



II. The National Dairy Council agrees to scrutinize and 

 combat such false advertising and publicity of butter substi- 

 tutes as may come to its attention. It has already secured the 

 withdrawal of large numbers of false billboards, newspaper and 

 circular advertising, by complaint to the vigilance committee 



