REPORT STATE DAIRY COMMISSIONER 481 



of the associated advertisers, Federal Trade Commission, At- 

 torney General of the United States, and State Educational 

 Institutions. 



III. The National Dairy Council agrees to place its 

 educational material and publicity in such channels as appear 

 most serviceable but believe that to serve the butter industry 

 best it should distribute most throughout the area of New Eng- 

 land and North Atlantic States where more than 50% of the 

 creamery butter is consumed and one-third of the entire popu- 

 lation of the United States are located. 



IV. The National Dairy Council agrees to maintain re- 

 ceipts from the butter industry in a separate fund, expenditure 

 of which shall be supervised by a committee of butter manu- 

 facturers, selected by the butter interests supporting the Coun- 

 cil, in co-operation with the officers of the National Dairy Coun- 

 cil. It is suggested for the approval of such committee that 

 the fund be budgeted as follows : 



40% Billboards and window posters; 



30% Pamphlets, etc., for educational work; 



20% Dairy Products Campaigns; 



10% in general publicity and investigational work. 



V. In consideration of your financial support the Nation- 

 al Dairy Council will make report of receipts and disburse- 

 ments with explanation at least semi-annually. 



To do the most successful and far-reaching work a fund of 

 $150,000 seems advisable for butter publicity work as outlined 

 under Division No. IV. To raise this amount it will be neces- 

 sary to receive payments in the amount of 25 cents per thou- 

 sand pounds of butter manufactured, or 30 cents per thousand 

 pounds of fat handled, in creameries making a total of 600,000,- 

 000 pounds of butter. Do not look upon this as a contribution. 

 or as joining one more organization. The money you pay to 

 sales agencies, advertising agencies, commission firms, trans- 

 portation mediums, etc., is based upon volume. Here you are 

 doing fundamental market development work which cannot be 

 done individually. You are buying a service just as truly as 

 any other one of your marketing agencies. 



We are submitting this report of the work accomplished 

 by the National Dairy Council for the reason that thousands of 

 dairymen in this state are supporting this work, through their 

 creameries and other marketing organizations and we believe 



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