TWENTIETH ANNUAL YEAR BOOK— PART V 437 



During the week of October 20th to 24th the Federation furnished 

 a man who met with the business men of Iowa in five group meetings 

 and explained to them the Federation's marketing program on com- 

 munity centers, which is as follows : 



The 1919 program of the Marketing and Transportation Commit- 

 tee of the Iowa Farm Bureau Federation contained the following- 

 statements bearing on co-operative merchandising: 



"The Federation will actively encourage and assist in the co-opera- 

 tive movements and enterprises which are advantageous to farmers 

 both for protective purposes and to give help in the solution of 

 marketing and distributing problems." 



"Encourage collective buying through local dealers, providing 

 satisfactory prices and arrangements can be made, and to encourage 

 the local dealers to join together in the collective purchase of the 

 products of their business, and thereby promote greater economy in 

 the handling of these products and lessen the expense to the con- 

 sumer." 



PUBLICITY 



Publicity of the work of the State Federation in the early part 

 of the year was rather limited on account of lack of time to secure 

 accomplishments. In early May a little circular giving the constitu- 

 tion and by-laws, the officers and directors and the program of work 

 was issued in a twenty thousand edition. Eighteen thousand day- 

 light saving repeal petitions were circulated in June, and stories 

 were furnished the agricultural press from time to time, but it was 

 not until September 1st that a considerable amount of publicity was 

 carried. Mr. Ivanhoe Whitted, formerly director of publicity for 

 the State Fair, started work as publicity director for the Federation 

 about October 1st, and since that time considerable more material 

 has been published. 



For the membership campaign three hundred thousand large post- 

 ers were sent, three hundred to each county. Two hundred thousand 

 membership checks were printed for the drive, besides hand bills, 

 expense blanks, office blanks, etc. 



On October 2d there appeared the first issue of the Iowa Farm 

 Bureau Messenger, and since that time five issues have been printed. 

 Connection with a clipping bureau was established in early October 

 and over two hundred clippings a week of Farm Bureau work have 

 been coming to the office from the country weeklies and the daily 

 press. 



