TWENTY-FIRST ANNUAL YEAR BOOK— PART II 113 



are able to develop your work. Without the cooperation of the merchant 

 it would be impossible to have enough different types of materials to carry 

 out this work satisfactorily. 



Then in the name Style Show, a good many people object to the term 

 Style Show. I have found a number of men who object to Style Show, 

 saying that it will be dubbed as a feature simply from the fashion stand- 

 point, but nevertheless, we have not been able to find a better term than 

 Style Show — it is the best advertising word that we can use, because down 

 on the farm as well as in the city all women are interested in fashion 

 shows or style shows, and that particular term is remarkably good from 

 an advertising standpoint. You can bring out any point you wish to con- 

 vey when you speak of Style Show. It need not be merely a fashion re- 

 view; you can bring out all pointers relative to it, including sane and 

 wise expenditure of money. 



Then under the home management feature, there is a great deal to be 

 said along that line. So many homes are not managed as eflaciently as is 

 the farm. On the farm you have a division of labor; you have certain 

 people doing certain jobs and doing those certain jobs well; while in the 

 home certain ones do just exactly what they want to do at the time they 

 want to do it, and consequently the work is not organized as well as it 

 should be. If a demonstration were given on the division of labor by the 

 various members of the family, it could be made very, very interesting, 

 indeed. 



The subject of food nutrition has been taken up year after year, which 

 is somethng of vital importance to the family. Many times we are tired 

 of cooking and don't want to have to learn how to cook— we want to get 

 away from cooking while at the fair. The nutrition and the work of 

 caring for under-nourished children is very interesting to parents having 

 children. 



House furnishing is very interesting to women. Last year Miss Tucker 

 put on a very clever demonstration, putting on a room furnished as the 

 average farm home is. This room contained tables, chairs, etc., and by 

 rearrang ng the furniture and rehanging new draperies, taking down pic- 

 tures unsuitable for the farm home and discarding several calendars, etc., 

 and substituting a few attractive draperies and refinishing some of the 

 furniture, she wound up by having a very attractive, lovable living room. 

 Features of that kind are very interesting indeed. We are all interested 

 in knowing how to best hang pictures, and how to get better color in our 

 homes and make the home more beautiful. And the homes that are more 

 beautiful, are usually more happy than those that are untidy or where 

 no thought is put to that end. 



Then the costume planning work, which I mentioned before, is a very 

 interesting subject. There are so many things you can bring out in that. 

 As I said in the beginning, the program we chose to call our Style Show 

 has great advertising possibilities. Women are interested in matters per- 

 taining to dress, and we can give them very valuable demonstrations. 

 We think they should be interested in better buying. You must give the 

 people the things they want. For instance, the country woman and the 



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